Презентация на тему Empowered People & Resilient Brands

Презентация на тему Empowered People & Resilient Brands, предмет презентации: Бизнес и предпринимательство. Этот материал содержит 70 слайдов. Красочные слайды и илюстрации помогут Вам заинтересовать свою аудиторию. Для просмотра воспользуйтесь проигрывателем, если материал оказался полезным для Вас - поделитесь им с друзьями с помощью социальных кнопок и добавьте наш сайт презентаций ThePresentation.ru в закладки!

Слайды и текст этой презентации

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Empowered People & Resilient Brands


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The Collaborative Economy


By Jeremiah Owyang
Feb, 2014


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The Collaborative Economy




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Phases of Internet Sharing



The Collaborative Economy



From Altimeter Research: The Collaborative Economy, 2013, Jeremiah Owyang


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What role do corporations play
if people get what they need from each other?



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The Collaborative Economy

An economic model where creation, ownership, and access are shared between people, and corporations.



The Collaborative Economy


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Is this a business disruption?



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Sharing Is Not New



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Need to travel…


People Can Tap into Each Other




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Lyft enables crowd to be transportation
– avoiding taxis





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Need a place to stay…





People Can Tap into Each Other


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AirBnb Enables Crowd to be a Hotel




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Need to get funded...



People Can Tap into Each Other




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LendingClub enables crowd to be a bank





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Need staff…


People Can Tap into Each Other




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oDesk enables crowd to be a workforce





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Need to dine…


People Can Tap into Each Other




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Feastly enables your neighbors kitchens to be a restaurant





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Need a place for staff…


People Can Tap into Each Other




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Liquidspace enables companies to rent from each other





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Need products and goods…



People Can Tap into Each Other




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Yerdle enables neighbors to gift goods - rather than buy





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Need a Good?



People Can Tap into Each Other




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White House to host a Maker Faire




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A properly shared car is

$270,000
Lost Revenue
Of auto sales

(1 shared car = 9 cars at average of $30k each.)




The Collaborative Economy




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It means people are EMPOWERED



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Is this a passing fad?



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The Collaborative Economy




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Societal Factors




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Population


1975:
4 Billion

2050:
9 Billion


Economic Factors




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Technology Factors




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A movement that’s only increasing




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How can Companies achieve Resiliency?



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Collaborative Economy: Value Chain


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Collaborative Economy: Value Chain


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Brand as a Service



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Toyota as a Service




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Home Depot as a Service




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Razors as a Service




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Beauty as a Service




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Marriott “Office as a service” builds prototype of purpose-built co-working & meeting spaces in Seattle-area hotel.

Marriott takes a strategic approach to reaching collaborative workers with work-oriented suites, co-working spaces, project rooms, meeting rooms and event spaces.



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Mobility as a Service




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Collaborative Economy: Value Chain


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Marketplace Models




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Patagonia enabling second market and altruism





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Toms launched an online marketplace carrying products that incorporate giving back.

Toms is providing one marketplace for social entrepreneurs and like-minded customers to buy/sell products in one place. There are over 200 products from 30 different companies currently offered.


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Collaborative Economy: Value Chain


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Enable a Platform




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Co

llaboration


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Fund
Design
Develop
Produce
Deliver
Store
Market


Co



The Collaborative Economy


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Co-Fund new products like Kickstarter





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Add uhaul crowdfunding

U-Haul creates U-Haul Investors Club, allowing crowdfunding for their company.


U-Haul Investors club creates a hybrid of traditional corporate notes and social lending by offering U-notes, which extend financial benefits to the crowd and helps increase loyalty.

U-Haul creates U-Haul Investors Club, allowing crowdfunding for their company.




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Co-Design products like Nike





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Co-Develop like Quirky





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Co-Customize Like Etsy




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Co-Production with 3D Printers


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Nokia enabled 3D printing of phone cases


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Co-Storage of Products with Lockitron





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Co-Deliver with Taskrabbit




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Barclays offers BarclayCard Ring, a credit card designed and built by community crowdsourcing.

Card community members can propose ideas and vote for ways to make the card better meet their needs. The community collectively discusses ideas and evolves the card together. The Giveback program allows members to share in the profits of the credit card program.





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Collaborative Economy: Value Chain


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People are empowered to get what they need from each other.
The crowd is becoming like a company –bypassing inefficient corporations.
Corporations must use these same tools and strategies to regain relevancy.
This requires business model change: product > service > marketplace > repeat.
The crowd will become the company, making corporations resilient.

FIVE FINAL TAKEAWAYS:





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Let go of your business model to gain the market



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What side of history,
will you be on?



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Crowd Companies Empowered People & Resilient Brands




Jeremiah Owyang Chief Catalyst, Founder
@jowyang

Jeremiah@CrowdCompanies.com


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Empowered People & Resilient Brands


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