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CONTENT INC. презентация
Содержание
- 1. CONTENT INC.
- 2. THERE IS ONE KEY TO A SUCCESSFUL PRESENTATION
- 3. EXPECTATION IS THE ROOT OF ALL HEARTACHE William Shakespeare @JoePulizzi
- 4. ONE @JoePulizzi @JoePulizzi
- 5. @JoePulizzi
- 6. @JoePulizzi
- 8. JEFF ROHRS CHANNELS SLIDE EXAMPLE
- 9. Content Marketing Instead of communicating through someone
- 11. 80% OF SMBS USE CONTENT MARKETING bitly.com/cm-research @JoePulizzi
- 12. 30%
- 13. 30% CAMPAIGNS BRAND TALK NO CLEAR GOALS NO STRATEGY TREATING CONTENT LIKE ADVERTISING
- 14. billboard.com
- 16. THERE IS ALWAYS A BETTER WAY Thomas Edison @JoePulizzi
- 17. BACKYARD POULTRY TEACHING
- 18. CMI teaches marketers how to effectively own
- 19. FIRST, BUILD AN AUDIENCE THEN, MONETIZE IT
- 20. BACKYARD POULTRY TEACHING I AM ALONE
- 21. BACKYARD POULTRY TEACHING @JoePulizzi
- 22. @JoePulizzi
- 23. THE CONTENT INC. MODEL @JoePulizzi
- 24. THE CONTENT INC. MODEL @JoePulizzi
- 25. SWEET SPOT KNOWLEDGE/ SKILL PASSION/ CUSTOMER PAIN POINT @JoePulizzi
- 29. SWEET SPOT BACKYARD POULTRY TEACHING @JoePulizzi
- 30. FARMERS AGRICULTURE / TECH OPERATIONAL CHALLENGES ON A FARM @JoePulizzi
- 31. The Furrow By John Deere CASE STUDY
- 32. THE CONTENT INC. MODEL @JoePulizzi
- 33. 100 YouTube Subscribers January, 2012 ANN REARDON 2 Million Subscribers October, 2015 @JoePulizzi
- 35. EVERYONE STOPS AT THE SWEET SPOT… HARDLY ANYONE TILTS THE CONTENT.
- 38. AUDIENCE FOOD SCIENTIST EDUCATION @JoePulizzi IMPOSSIBLE FOOD CREATIONS CONTENT TILT
- 42. @JoePulizzi WHAT DO ALL MEDIA
- 43. CREATE A CONTENT MARKETING MISSION STATEMENT
- 44. Indium Corp. Blogs CASE STUDY @JoePulizzi
- 45. Indium Corporation CASE STUDY @JoePulizzi
- 46. CASE STUDY @JoePulizzi
- 47. CORE TARGET AUDIENCE WHAT WILL BE
- 48. @JoePulizzi CREATE YOUR MISSION STATEMENT Defined audience Deliver Outcome YOUR TURN
- 49. THE CONTENT INC. MODEL @JoePulizzi
- 50. WAIT FOR IT… LOADING
- 51. (1) Content Type (1) Main Platform Long Period of Time Consistent Delivery THE BASE
- 52. CASE STUDY @JoePulizzi Copyblogger
- 54. Jyske Bank CASE STUDY @JoePulizzi
- 57. @JoePulizzi iTunes Subscribers to Email Subscribers
- 58. @JoePulizzi ONE CONTENT TYPE One Platform Consistent Delivery OVER TIME (12+ MONTHS)
- 59. THE CONTENT INC. MODEL @JoePulizzi
- 60. Facebook CASE STUDY @JoePulizzi
- 61. Google+ CASE STUDY @JoePulizzi
- 62. @JoePulizzi FOCUS ON SUBSCRIBERS AS A KEY METRIC
- 63. CASE STUDY @JoePulizzi Copyblogger
- 64. CASE STUDY @JoePulizzi thinkMoney
- 65. @JoePulizzi YAY! BOO!
- 66. @JoePulizzi
- 69. @JoePulizzi MUST HAVES Amazing E-Newsletter Exchange of Value (Ebook, Research Report, Etc.)
- 70. THE CONTENT INC. MODEL @JoePulizzi
- 71. @JoePulizzi BLOG BOOK PUBLIC SPEAKING DIGITAL PRINT IN-PERSON
- 72. @JoePulizzi RULE OF THREE Magic Number
- 75. @JoePulizzi
- 79. @JoePulizzi DIVERSIFICATION
- 81. @JoePulizzi VS BUILD BUY
- 82. CASE STUDY @JoePulizzi JPG Magazine Adorama
- 84. THE CONTENT INC. MODEL @JoePulizzi
- 85. @JoePulizzi WHAT’S THE DIFFERENCE BETWEEN
- 86. @JoePulizzi MONETIZATION Advertising / Sponsorship Increased
- 87. @JoePulizzi
- 88. @JoePulizzi
- 89. @JoePulizzi
- 90. @JoePulizzi CREATE THE PLAN… BUT FOCUS EVERYTHING ON BUILDING AN AUDIENCE.
- 91. @JoePulizzi YOU MUST CREATE VALUE FOR YOUR AUDIENCE BEFORE YOU EXTRACT VALUE
- 92. @JoePulizzi
- 93. BACKYARD POULTRY TEACHING @JoePulizzi
- 94. @JoePulizzi TAKEAWAYS Find a niche where
- 95. ONE @JoePulizzi @JoePulizzi
- 96. @JoePulizzi TAKEAWAYS Set Your Goals for
- 97. THANK YOU! @JoePulizzi @JoePulizzi
Слайд 9Content Marketing
Instead of communicating through someone else’s channel, we create and
distribute
our own amazing information and build audiences.
@JoePulizzi
Слайд 18CMI teaches marketers how to effectively own their media channels to
attract and retain customers
CONTENT MARKETING INSTITUTE
EVENTS
MAGAZINE
CONSULTATION
Content Marketing World
Chief Content Officer
Education, Training, Advisory
@JoePulizzi
Слайд 33100 YouTube Subscribers
January, 2012
ANN REARDON
2 Million Subscribers
October, 2015
@JoePulizzi
Слайд 47CORE TARGET AUDIENCE
WHAT WILL BE DELIVERED
THE OUTCOME FOR THE AUDIENCE
@JoePulizzi
“Welcome
to Digital Photography School – a website with simple tips to help digital camera owners get the most out of their cameras.”
Слайд 57@JoePulizzi
iTunes Subscribers to Email Subscribers
Millions of Downloads
ZERO to Multi-Millionaire in
2 Years
Слайд 85@JoePulizzi
WHAT’S THE DIFFERENCE BETWEEN
THOSE WHO SUBSCRIBE TO MY CONTENT
AND THOSE WHO DON’T?
Слайд 86@JoePulizzi
MONETIZATION
Advertising / Sponsorship
Increased Product Sales
More Loyal Customers
Data
Events
Cost Savings
Paid Subscriptions
Revenue Ripples
Слайд 94@JoePulizzi
TAKEAWAYS
Find a niche where you can be
the leading expert
in the world
Develop your content mission
Focus on content type, platform and deliver consistently
Don’t build your house on rented land
Build an audience of opt-in subscribers
Develop your content mission
Focus on content type, platform and deliver consistently
Don’t build your house on rented land
Build an audience of opt-in subscribers
Need an amazing E-Newsletter
and remarkable download
Diversify into the “rule of three”
What do your subscribers do differently?
Audience first, products second
BE PATIENT!!!
Слайд 96@JoePulizzi
TAKEAWAYS
Set Your Goals for Sales, Savings or Sunshine
Why Are You
Using Each Channel?
Focus On the Reader’s Outcome
Create the Content Mission Statement
One Content Type, One Main Channel Per Audience
Focus On the Reader’s Outcome
Create the Content Mission Statement
One Content Type, One Main Channel Per Audience
Need an amazing E-Newsletter
and remarkable download
Don’t Build Your House on Rented Land
What do your subscribers do differently?
Think About Buying vs. Building
BE PATIENT!!!
TheStoryofContent.com
Слайд 97
THANK YOU!
@JoePulizzi
@JoePulizzi
For Book & Podcast visit
Content-Inc.com
Joe Pulizzi
joe@contentinstitute.com
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