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BUILDING TRUST AND A HEALTHY REPUTATION FROM THE GET-GO презентация
Содержание
- 1. BUILDING TRUST AND A HEALTHY REPUTATION FROM THE GET-GO
- 2. charliepownall.com WHO AM I TO SAY? CPC&
- 3. charliepownall.com CPC&
- 4. ‘People build brands as birds build nests, from
- 5. charliepownall.com YIN & YANG OF REPUTATION - UBER CPC&
- 6. charliepownall.com CPC&
- 7. SEVEN Cs OF A HEALTHY REPUTATION
- 8. charliepownall.com TRANSPARENCY CPC&
- 9. charliepownall.com OPENNESS CPC&
- 10. charliepownall.com EFFECTIVE PROTECTION AND DEFENCE CPC&
- 11. TYPES OF ONLINE THREATS STRATEGIC SOCIAL ENVIRONMENTAL
- 12. TYPES OF NEGATIVE SITUATIONS © CPC &
- 13. ASSESSING ESCALATING ONLINE THREATS QUANTITATIVE QUALITATIVE TONE
- 14. FORMULATING THE RIGHT RESPONSE charliepownall.com © CPC & Associates CPC&
- 15. SOME ONLINE RESPONSE OPTIONS REMOVE MINIMISE RECTIFY
- 16. charliepownall.com CPC&
- 17. charliepownall.com CPC&
- 18. charliepownall.com CPC&
- 19. Concern – for those affected Commitment
- 20. Listen carefully Think laterally Prepare properly
- 21. QUESTIONS? charliepownall.com CPC&
- 22. GET IN TOUCH Charlie Pownall
charliepownall.com WHO AM I TO SAY? CPC&
Слайд 4‘People build brands
as birds build nests,
from the scraps and straws
we chance
upon’
charliepownall.com
Jeremy Bullmore
CPC&
Слайд 7SEVEN Cs OF A HEALTHY REPUTATION
Customer – product, experience
Culture – values,
leadership
Control – governance, privacy
Capability – strategy, operations
Consistency – actions, communications
Consideration – listening, responsiveness
Candidness – transparency, openness
Control – governance, privacy
Capability – strategy, operations
Consistency – actions, communications
Consideration – listening, responsiveness
Candidness – transparency, openness
charliepownall.com
CPC&
Слайд 11TYPES OF ONLINE THREATS
STRATEGIC
SOCIAL
ENVIRONMENTAL
OPERATIONAL
LEGAL
BEHAVIOURAL
FINANCIAL
TECHNOLOGICAL
© CPC & Associates
charliepownall.com
CPC&
Слайд 12TYPES OF NEGATIVE SITUATIONS
© CPC & Associates
- SEVERITY
+
- LONGEVITY +
INCIDENT
CRISIS
PROBLEM
ISSUE
charliepownall.com
CPC&
Слайд 13ASSESSING ESCALATING ONLINE THREATS
QUANTITATIVE
QUALITATIVE
TONE
VISIBILITY
VIRALITY
INFLUENCE
MOTIVATION
VALIDITY
RELATIONSHIPS
CONTEXT
IMPACT ON BUSINESS & REPUTATION
© CPC & Associates
charliepownall.com
CPC&
Слайд 15SOME ONLINE RESPONSE OPTIONS
REMOVE
MINIMISE
RECTIFY
HIDE
BLOCK
SUPPRESS
RETRACT
RE-FRAME
AFFIRM
EXPLAIN
DEFLECT
LEAVE
LITIGATE
REFRAME
NEGOTIATE
SHARE
ARBITRATE
DENY
© CPC & Associates
charliepownall.com
CPC&
Слайд 19
Concern – for those affected
Commitment – to help however possible
Control –
at the most senior level
Confidence – but not arrogance
Competence – in how to handle a crisis
Confidence – but not arrogance
Competence – in how to handle a crisis
FIVE Cs OF CRISIS COMMUNICATIONS
charliepownall.com
CPC&
Слайд 20
Listen carefully
Think laterally
Prepare properly
Move quickly
Play it straight.
YOU WILL SURVIVE ONLINE IF
YOU…
charliepownall.com
CPC&
Слайд 22GET IN TOUCH
Charlie Pownall
CPC & Associates
3F, Nam Wo Hong
Building
148 Wing Lok Street
Hong Kong
Tel (HK): +852 6013 6201
Tel (UK): +44 7073 379 989
charliepownall.com cp@charliepownall.com
Tel (HK): +852 6013 6201
Tel (UK): +44 7073 379 989
charliepownall.com cp@charliepownall.com
charliepownall.com
CPC&
