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5 Habits презентация
Содержание
- 1. 5 Habits
- 2. What we’ll cover 1 Introduction
- 3. What we’ll cover 1 Introduction 2 5 Habits of Breakthrough Innovators 3
- 4. What we’ll cover 1 Introduction
- 5. Introduction Section One
- 6. A hunch is creativity trying to tell you something. Frank Capra Filmmaker
- 7. You’ve got a great product idea
- 8. How do you know if it’s the right one?
- 9. co-founder & Creative Director, Shufflebrain Partners
- 10. we partner with great companies to make smart games for a connected world
- 11. What can we learn from breakthrough innovations? Rock Band The Sims Covet Fashion eBay
- 12. Can we generate and validate our product ideas better, smarter, faster?
- 13. 5 Habits of Breakthrough Innovators Section Two
- 14. Habit 1: think like a scientist
- 15. To increase your chances of success, minimize
- 16. you are here Ask the hard, important
- 17. you are here What keeps people engaged in a virtual dollhouse simulation?
- 18. you are here What social systems are necessary to build trust in an online marketplace?
- 19. you are here Can non-musicians play plastic
- 20. you are here Will fashion-loving young women
- 21. Habit 2: laser-focus on early adopters
- 22. Crossing the Chasm Geoffrey Moore, 1992
- 23. Innovation Diffusion Theory Everett Rogers, 1961
- 24. Find & delight your early adopters
- 25. Gather ideas & feedback for key systems
- 26. Cultivate relationships with content creators
- 27. Leverage relationships with super-fans
- 28. Habit 3: gather customer insights early
- 29. Create a culture of iterative play-testing
- 30. Conduct onsite interviews with early adopters
- 31. Setup a weekly interview/playtest rhythm
- 32. Expand playtest audience as product matures
- 33. Habit 4: build & test your Core Loop
- 34. What is – and isn’t – a
- 35. Fake Landing Page?
- 36. Fake Landing Page? X
- 37. Operant Conditioning Loop AKA Skinner Box? X
- 38. Operant Conditioning Loop AKA Skinner Box? X X
- 39. Skill-building = making customers more awesome
- 40. Skill-building habit loop?
- 41. Skill-building habit loop? ✓
- 42. Engaging activity + internal urge fuels the loop
- 43. Feedback supports learning & mastery
- 44. Investment & triggers pull people back
- 45. Focus on prototyping & tuning the basics
- 46. Create a daily skill-building reason to return
- 47. Habit 5: co-create a path to Mastery
- 48. you are here DESIGN & BUILD
- 49. Engage customers with progressive skill-building
- 50. Empower enthusiasts with tools, access, powers
- 51. Release tools early to your fan community
- 52. Build aspirational mastery systems
- 53. Build aspirational mastery systems
- 54. Recap: 5 Habits of Breakthrough Innovators
- 55. Recap: 5 Habits of Breakthrough Innovators Think like a scientist
- 56. Recap: 5 Habits of Breakthrough Innovators Think
- 57. Recap: 5 Habits of Breakthrough Innovators Think
- 58. Recap: 5 Habits of Breakthrough Innovators Think
- 59. Recap: 5 Habits of Breakthrough Innovators Think
- 60. 3 Smart Shortcuts to turbo-charge your Customer Discovery
- 61. CASE STUDY
- 62. Shortcut #1: the MVP Canvas
- 63. Think like a scientist Laser-focus on
- 64. Clarify your product strategy
- 65. Identify strengths, values & success metrics
- 66. Prioritize your highest-risk assumptions
- 67. Shortcut #2: Speed Interviews
- 68. Think like a scientist Laser-focus on
- 69. Interview 10-15 Early Adopters 5-10 min. per interview
- 70. Ask just a few revealing questions Unmet Needs Daily Habits Beliefs & Ideas
- 71. Pair Interviews ? Better, Faster Pattern Recognition
- 72. Identify 5-7 Enthusiatic, Articulate Early Adopters
- 73. Shortcut #3: Habit Stories
- 74. Shortcut #3: Habit Stories
- 75. Think like a scientist Laser-focus on
- 76. Turn customer insights into design-ready stories
- 77. Habit Story = Existing Habit + Unmet Need
- 78. Piggyback your Core Loop on an existing Habit
- 80. MVP Canvas BEFORE
- 81. MVP Canvas BEFORE
- 82. MVP Canvas BEFORE
- 83. MVP Canvas BEFORE
- 84. Speed Interviews: How we did it WHO
- 85. Speed Interviews: How we did it WHO
- 86. Speed Interviews: How we did it WHO
- 87. Research Results: 3 Key Patterns
- 88. Fashion Browser
- 89. Fashion Browser
- 90. Co-creator
- 91. Co-creator
- 92. Armchair Stylist
- 93. Armchair Stylist
- 94. MVP Canvas AFTER
- 95. MVP Canvas AFTER
- 96. MVP Canvas AFTER
- 97. iterative play-testing ? hit game
- 98. Try out these techniques on your own
- 99. MVP Design Hacks validate your product idea in 30 days http://mvpdesignhacks.com
- 100. Thank You @amyjokim amyjokim@gmail.com
What we’ll cover 1 Introduction
Слайд 4What we’ll cover
1
Introduction
2
5 Habits of Breakthrough Innovators
3
Getting Started: 3 Smart
Shortcuts
Слайд 9co-founder & Creative Director,
Shufflebrain Partners shufflebrain.com
Creator & Head Coach,
MVP
Design Hacks mvpdesignhacks.com
Слайд 15To increase your chances of success, minimize time through the Build-Measure-Learn
cycle
Eric Ries
Author, The Lean Startup
Eric Ries
Author, The Lean Startup
you are here
Слайд 19you are here
Can non-musicians play plastic instruments together and
feel like a
band making music?
Слайд 20you are here
Will fashion-loving young women pay to play a
dress-up game
with real designer clothes?
Слайд 24Find & delight your early adopters
Early adopters will put up with
cost & ridicule for innovations that meet real needs.
Erika Hall
author, Just Enough Research
Erika Hall
author, Just Enough Research
you are here
Слайд 29Create a culture of iterative play-testing
you are here
There is nothing quite
so useless as doing with great efficiency something that should not be done at all.
Peter Drucker
Peter Drucker
Слайд 34What is – and isn’t – a Core Loop?
you are here
In
a loop, you’re learning a skill and updating your mental model. That’s what leads to player delight.
Dan Cook
Lead game designer, Spry Fox
Dan Cook
Lead game designer, Spry Fox
DESIGN
& BUILD
Слайд 56Recap: 5 Habits of Breakthrough Innovators
Think like a scientist
Laser-focus on early
adopters
Слайд 57Recap: 5 Habits of Breakthrough Innovators
Think like a scientist
Laser-focus on early
adopters
Gather customer insights early
Gather customer insights early
Слайд 58Recap: 5 Habits of Breakthrough Innovators
Think like a scientist
Laser-focus on early
adopters
Gather customer insights early
Build & test your Core Loop
Gather customer insights early
Build & test your Core Loop
Слайд 59Recap: 5 Habits of Breakthrough Innovators
Think like a scientist
Laser-focus on early
adopters
Gather customer insights early
Build & test your Core Loop
Co-create a path to mastery
Gather customer insights early
Build & test your Core Loop
Co-create a path to mastery
Слайд 63
Think like a scientist
Laser-focus on early adopters
Gather customer insights early
Build &
test your Core Loop
Shortcut #1: the MVP Canvas
Слайд 68
Think like a scientist
Laser-focus on early adopters
Gather customer insights early
Build &
test your Core Loop
Shortcut #2: Speed Interviews
Слайд 75
Think like a scientist
Laser-focus on early adopters
Gather customer insights early
Build &
test your Core Loop
Shortcut #3: Habit Stories
Слайд 84Speed Interviews: How we did it
WHO we spoke with
15 young women
18-40 who play mobile fashion games
Recruited from existing player base & craigslist ads
Recruited from existing player base & craigslist ads
Слайд 85Speed Interviews: How we did it
WHO we spoke with
15 young women
18-40 who play mobile fashion games
Recruited from existing player base & craigslist ads
WHAT we asked them to do
Spend 5-10 minutes answering 3-5 questions The best interview subjects became paid testers
Recruited from existing player base & craigslist ads
WHAT we asked them to do
Spend 5-10 minutes answering 3-5 questions The best interview subjects became paid testers
Слайд 86Speed Interviews: How we did it
WHO we spoke with
15 young women
18-40 who play mobile fashion games
Recruited from existing player base & craigslist ads
WHAT we asked them to do
Spend 5-10 minutes answering 3-5 questions The best interview subjects became paid testers
WHEN & WHERE we ran these tests
Via phone & Skype, over a period of 2 weeks
Recruited from existing player base & craigslist ads
WHAT we asked them to do
Spend 5-10 minutes answering 3-5 questions The best interview subjects became paid testers
WHEN & WHERE we ran these tests
Via phone & Skype, over a period of 2 weeks
