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4 Startups That Rocketed To 1 Million Users (and How They Did It) презентация
Содержание
- 2. One Million Users.
- 3. It’s that magic number
- 4. If we look at some of
- 5. At SparkPage we specialize in helping apps
- 7. Airbnb are masters of growth
- 8. Founded in 2008, the idea
- 9. Craigslist was the platform of choice
- 10. Although their goal was to build
- 11. Cleverly, Airbnb realised their target audience
- 12. Because users could easily post on
- 13. However, Airbnb still had some issues.
- 14. Co-founder Brian Chesky divulged: “The photos
- 15. They rented
- 16. Over the course of a month, listings
- 17. Users scrambled to get their places photographed.
- 18. Airbnb success began to skyrocket after this.
- 19. It put them over the one
- 21. Airbnb succeeded because they observed their
- 22. At SparkPage we always recommend analyzing your
- 24. Evernote launched at both the
- 25. In 2008, the mobile app market
- 26. Wanting to get some initial
- 27. To get
- 28. The plan worked. They got their
- 29. Within the first four months,
- 30. For the official launch, one of the
- 31. They knew their product wasn’t something that
- 32. And he was right. Just look at
- 33. With this marketing mix, Evernote managed
- 35. Evernote worked because they were
- 36. At SparkPage, we believe every marketing strategy
- 38. In 2010, when Pinterest was
- 39. Users clamoured to be part
- 40. But a great product is
- 41. When a new user arrived at
- 42. After a few days, they then received
- 43. This email also implored users to
- 44. Exclusivity fuelled so much of Pinterest’s
- 45. And after removing exclusivity their numbers
- 47. Exclusivity works because it makes the
- 48. By using push, SMS and email, you
- 50. Hitting 1.5 million users in
- 51. The trivia game did a few expert
- 52. Ingeniously, QuizUp recognised a curious
- 53. After winning, players were allowed to
- 54. As suspected users weren’t shy about sharing.
- 55. It became the apps main source
- 56. Of course, this lead to the
- 58. Every app and online service can
- 59. You can set triggered messages up
- 61. We loved each of these
- 62. And that is the key to
- 63. With SparkPage, you can incorporate growth
- 64. Sources: http://www.sparkpage.com/4-growth-strategies-for-1-million-users/ https://allentrepreneur.wordpress.com/2009/08/26/travel-like-a-human-with-joe-gebbia-co-founder-of-airbnb/ https://growthhackers.com/growth-studies/airbnb https://growthhackers.com/growth-studies/airbnb http://techcrunch.com/2015/02/27/airbnb-2/ https://growthhackers.com/growth-studies/evernote
One Million Users.
Слайд 4
If we look at some of the biggest apps out there,
most of them were pretty scrappy and innovative with their growth strategies.
They jumped at every chance they got, didn’t always go down the obvious route and it paid off big time!
They jumped at every chance they got, didn’t always go down the obvious route and it paid off big time!
Слайд 5At SparkPage we specialize in helping apps and online services reach
one million users.
We’ve found 4 amazing growth hack stories that we think will inspire you on your journey to one million users.
We’ve found 4 amazing growth hack stories that we think will inspire you on your journey to one million users.
Слайд 7
Airbnb are masters of growth hacking.
From political cereal boxes to
word of mouth campaigns, they have taken a lot of different and innovative approaches to growth.
Слайд 8
Founded in 2008, the idea for Airbnb came from the founders
wanting to rent their loft space to help paying their expensive San Francisco rent.
Слайд 9
Craigslist was the platform of choice for renters at the time,
but as co-founder Joe Gebbia stated:
“We didn’t want to post on Craigslist because we felt it was too impersonal. Our entrepreneurial instinct said ‘build your own site.’ So we did.”
“We didn’t want to post on Craigslist because we felt it was too impersonal. Our entrepreneurial instinct said ‘build your own site.’ So we did.”
Слайд 10
Although their goal was to build a better alternative, ironically it
was Craigslist that got them their initial traction.
Слайд 11
Cleverly, Airbnb realised their target audience was on Craigslist.
So they
built an integration to take advantage of that.
Слайд 12
Because users could easily post on both sites, Airbnb had the
best of both worlds.
Soon, customers began skipping Craigslist all together and the number of listings and bookings began to rise.
Soon, customers began skipping Craigslist all together and the number of listings and bookings began to rise.
Слайд 13
However, Airbnb still had some issues.
Many of the hosts were
taking their own pictures of their spaces.
And let’s just say some weren’t the most professional photographers.
And let’s just say some weren’t the most professional photographers.
Слайд 14
Co-founder Brian Chesky divulged:
“The photos were really bad. People were using
camera phones and taking Craigslist-quality pictures. Surprise! No one was booking because you couldn’t see what you were paying for.”
It was time for another ingenious hack!
It was time for another ingenious hack!
Слайд 15
They rented a $5,000 camera and went from door to door
taking professional quality pictures of New York listings. And it worked!
Слайд 16Over the course of a month, listings in New York were
seeing double the revenue.
The results were so impressive, Airbnb decided to launch their Photography Program in 2010.
They hired 20 photographers and allowed hosts to book them to photograph their listings.
The results were so impressive, Airbnb decided to launch their Photography Program in 2010.
They hired 20 photographers and allowed hosts to book them to photograph their listings.
Слайд 17Users scrambled to get their places photographed.
And the ones that
did were twice as likely to be booked!
Within the space of two years, Airbnb had over 2,000 freelance photographers working with them.
Within the space of two years, Airbnb had over 2,000 freelance photographers working with them.
Слайд 19
It put them over the one million mark.
Within 2014 alone,
they had over 10 million guests and 550,000 properties listed. And are set to have a valuation of $20 billion.
Impressive numbers, huh?
Impressive numbers, huh?
Слайд 21
Airbnb succeeded because they observed their potential users behavior and used
it to their advantage.
And you should too!
Like with user onboarding...
And you should too!
Like with user onboarding...
Слайд 22At SparkPage we always recommend analyzing your users behavior.
It enables
you to create effective, personalized trigger messages that will actually interest your users.
And increase their likelihood to convert!
And increase their likelihood to convert!
Слайд 25
In 2008, the mobile app market was just taking off, but
it was also the peak of the financial crisis.
Evernote made it because they found some astute growth techniques that got them a stable, invested user base.
Evernote made it because they found some astute growth techniques that got them a stable, invested user base.
Слайд 26
Wanting to get some initial traction (and get some testing done),
but also remain on a small scale, Evernote launched in closed Beta.
Слайд 27
To get test users, they went to where their audience were–
TechCrunch. And readers were invited to sign up and try before Evernote’s official release.
Слайд 28The plan worked.
They got their first 100 users and a
lot more! As founder Phil Libin explained:
“We launched closed beta on TechCrunch, we were lucky enough that TechCrunch wrote about us right as we were starting the closed beta and we gave away 100 invites, that was the first spark. We had a couple thousand people within the first few days just because of that really early spark and it just grew from there.”
“We launched closed beta on TechCrunch, we were lucky enough that TechCrunch wrote about us right as we were starting the closed beta and we gave away 100 invites, that was the first spark. We had a couple thousand people within the first few days just because of that really early spark and it just grew from there.”
Слайд 29
Within the first four months, while still in closed Beta, Evernote
found themselves with 125,000 signups.
With so much demand, they decided to officially launch in July 2008.
With so much demand, they decided to officially launch in July 2008.
Слайд 30For the official launch, one of the key choices they made
was to go with the freemium model.
The basic product was free, but users had to pay to use any extras.
This was a genius tactic for Evernote.
The basic product was free, but users had to pay to use any extras.
This was a genius tactic for Evernote.
Слайд 31They knew their product wasn’t something that most users would want
to straight up pay for.
Libin explained it best:
“We don’t care if you pay, we just want you to stay around and keep using it and get all your friends to use it. Because Evernote’s numbers show that the longer you use the product, the more likely you are to fall in love with it, and sooner or later you’ll be happy to pay for it.
Libin explained it best:
“We don’t care if you pay, we just want you to stay around and keep using it and get all your friends to use it. Because Evernote’s numbers show that the longer you use the product, the more likely you are to fall in love with it, and sooner or later you’ll be happy to pay for it.
Слайд 33
With this marketing mix, Evernote managed to reach one million users
within 446 days of launch.
And in 2014 they reached over 100 million users, further cementing their status as an essential tool for so many people.
And in 2014 they reached over 100 million users, further cementing their status as an essential tool for so many people.
Слайд 35
Evernote worked because they were clever with how they tested their
product.
And every business can learn from this.
And every business can learn from this.
Слайд 36At SparkPage, we believe every marketing strategy should be tested including
welcome messages and onboarding.
That’s why we offer simple onboarding A/B testing.
That way you can find the right messages to send to your users and get them to convert - just like Evernote!
That’s why we offer simple onboarding A/B testing.
That way you can find the right messages to send to your users and get them to convert - just like Evernote!
Слайд 39
Users clamoured to be part of the social network because it
was user friendly, straightforward and offered something no other social network had.
Слайд 40
But a great product is only one piece of the pie.
They got that initial traction and interest by using a great growth hack – Exclusivity.
Слайд 41
When a new user arrived at the site, they weren’t allowed
to make an account straight away.
Instead they had to request an invite.
Instead they had to request an invite.
Слайд 42After a few days, they then received an email inviting the
user to “join our little community”.
Слайд 43
This email also implored users to sign-up using their Facebook account.
Not only was this a quick way to set up a profile, but it also made friends of users aware of the site and want to join.
Слайд 44
Exclusivity fuelled so much of Pinterest’s early growth. And 20 months
after their launch they reached over 1 million users.
Слайд 45
And after removing exclusivity their numbers have continued to climb.
The
site now has over 70 million users becoming one of the strongest social networks around today.
Слайд 47
Exclusivity works because it makes the user feel special.
And luckily every
app or online service can use some crafty hacks to make users feel special.
Слайд 48By using push, SMS and email, you can strategically send your
users messages with rewards and gifts that give them a feeling of being special.
And with the help of SparkPage, you can setup automated messages that can be sent at opportune times to make your users feel unique and part of an exclusive club.
And with the help of SparkPage, you can setup automated messages that can be sent at opportune times to make your users feel unique and part of an exclusive club.
Слайд 50
Hitting 1.5 million users in the space of two weeks... most
of us can only dream of that kind of growth.
But that’s exactly what happened to QuizUp in 2013.
But that’s exactly what happened to QuizUp in 2013.
Слайд 51The trivia game did a few expert hacks that enabled it
to spread like wildfire.
Social invites, simple sign-up were included, but one proved to be the most successful.
And it was all about letting people show off...
Social invites, simple sign-up were included, but one proved to be the most successful.
And it was all about letting people show off...
Слайд 52
Ingeniously, QuizUp recognised a curious aspect of human behaviour. – People
like to show off.
So they decided to make this a central part of the app.
So they decided to make this a central part of the app.
Слайд 53
After winning, players were allowed to post their results on social
media.
It was just a simple image of the players, the result and the app logo.
It was just a simple image of the players, the result and the app logo.
Слайд 54As suspected users weren’t shy about sharing.
Millions of results were
splayed everywhere for friends and followers to see.
And people took notice!
And people took notice!
Слайд 55
It became the apps main source of customer acquisition as the
CEO Thor Fridrikkson said:
“We found that people are not using the in-game invite system, Most of the new players are coming through Facebook and Twitter shares. They’re proud of being No. 1 in their state in botany, or something.”
“We found that people are not using the in-game invite system, Most of the new players are coming through Facebook and Twitter shares. They’re proud of being No. 1 in their state in botany, or something.”
Слайд 56
Of course, this lead to the famous 1.5 million downloads in
two weeks. It became the fastest growing iPhone app in history and now has over 20 million downloads.
Amazing results for such a simple hack!
Amazing results for such a simple hack!
Слайд 58
Every app and online service can take QuizUp’s amazing lead.
By
using SparkPage’s push and email features, you can send clever messages that encourages a user to share.
Слайд 59
You can set triggered messages up and send them to users
when they are most engaged. And encourage them to share their user experience.
It’s the perfect way to spread the word about your business and get potential customers attention.
It’s the perfect way to spread the word about your business and get potential customers attention.
Слайд 61
We loved each of these companies growth strategies.
They were clever, inventive,
innovative and most importantly attracted the right users to their product.
Слайд 62
And that is the key to growth hacks.
It’s not about
copying these, but being creative and finding the ones that will work for your business.
Слайд 63
With SparkPage, you can incorporate growth hacks into your onboarding strategy.
By creating an effective onboarding flow with clever messages, you can reach the right users and growth hack your way to 1 million users!
Слайд 64Sources:
http://www.sparkpage.com/4-growth-strategies-for-1-million-users/
https://allentrepreneur.wordpress.com/2009/08/26/travel-like-a-human-with-joe-gebbia-co-founder-of-airbnb/
https://growthhackers.com/growth-studies/airbnb
https://growthhackers.com/growth-studies/airbnb
http://techcrunch.com/2015/02/27/airbnb-2/
https://growthhackers.com/growth-studies/evernote
https://blog.evernote.com/blog/2014/05/13/evernote-reaches-100-million-users/
http://growthdevil.com/pinterest-get-so-big/
http://www.businessinsider.com/the-secret-to-pinterests-astounding-success-a-brilliant-sign-up-process-you-should-copy-2012-1?op=1&IR=T
http://www.businessinsider.com/one-million-users-startups-2012-1?op=1&IR=T
http://nymag.com/daily/intelligencer/2013/12/quizups-growth-secrets.html
http://www.appvirality.com/blog/quizup-growth-story/
http://techcrunch.com/2013/11/20/quizup/
