What you can learn from FOOTBALL about BUSINESS MODELs презентация

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are quite important for your business

by Bernhard Doll @OrangeHills

90 minutes and at the end, the Germans win.“

Gary Lineker (1990)

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football is also
highly complex

through various channels, maintaining possession. controlling the game

overall strategy for the match

factors that can strongly impact the game!

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serves as a vehicle for applying your strategy on the pitch

4-4-2
diamond model

outstanding winger who is good at crossing, if you picked tiki-taka as strategy and fielded Messi, Iniesta & Xavi as forwards accordingly

X

a basic formation such as 4-4-2 can be exploited in different ways: forechecking, pressing, switching positions, midfielders pushing up, etc.

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the same
a company's business model is a part of its business' overall strategy: it is the nuts and bolts behind how the company plans to achieve its goals
so keep your strategy in mind when designing your business model and align the two

the governments agenda?
how is the overall economy performing?
what technological trends emerge?
… who or what else affects your business model?

building blocks of your business model play together
every business model should have a significant pattern
St. Gallen identified 55 of such patterns: http://www.bmi-lab.ch/fileadmin/images/home/StGallen_Business_Model_Navigator.pdf
patterns can serve as inspiration when you design your own business model

you need to think through every single dimension of a business model
these dimensions are highly-interrelated and have to be purposefully interwoven in synergetic way (e.g. don’t offer a premium product to a customer segment with a low willingness to pay)

circumstances change
have a plan regarding how to react to predictable events (e.g. reactions of your competitors, new legal situations, etc.)

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