What you can learn from FOOTBALL about BUSINESS MODELs презентация

Business Models are complex but distinguish winning from losing companies and hence are quite important for your business by Bernhard Doll @OrangeHills

Слайд 1What you can learn from
FOOTBALL about BUSINESS MODELs
photo by Marina

del Castell / CC BY 2.0

Слайд 2Business Models are complex
but distinguish winning from losing companies and hence

are quite important for your business


by Bernhard Doll @OrangeHills


Слайд 3let’s talk about football first
something even guys like me understand


Слайд 4“Football is a simple game; 22 men chase a ball for

90 minutes and at the end, the Germans win.“

Gary Lineker (1990)

1

3

2

5

4

10

6

8

7

11

9

football is also
highly complex


Слайд 5Define your strategy!
photo by Awaya Legends / CC BY 2.0


Слайд 6Winning the game!
by: tiki-taka, short passing and movement, working the ball

through various channels, maintaining possession. controlling the game

overall strategy for the match


Слайд 7Consider ext. factors!
photo by Awaya Legends / CC BY 2.0


Слайд 8There is an opponent!
Your opponent, weather, supporters, streaker, etc. are external

factors that can strongly impact the game!

1

3

2

5

4

10

6

8

7

11

9


Слайд 9Choose a pattern!
photo by Awaya Legends / CC BY 2.0


Слайд 10A formation is the basic pattern of your team composition
this pattern

serves as a vehicle for applying your strategy on the pitch

4-4-2
diamond model


Слайд 11Define your lineup!
photo by Awaya Legends / CC BY 2.0


Слайд 1211 variables on the pitch, which are highly interdependent!

don’t chose an

outstanding winger who is good at crossing, if you picked tiki-taka as strategy and fielded Messi, Iniesta & Xavi as forwards accordingly

X


Слайд 13Preset tactics!
photo by Awaya Legends / CC BY 2.0


Слайд 14Be adaptive!
In order to react to certain situations during the match,

a basic formation such as 4-4-2 can be exploited in different ways: forechecking, pressing, switching positions, midfielders pushing up, etc.

1

3

2

5

4

10

6

8

7

11

9

1

3

2

5

4

10

6

8

7

11

9



Слайд 15Easy, isn’t it?!
photo by Hakan Dahlström / CC BY 2.0


Слайд 16back to business models


Слайд 17choose your strategy
a business model is related to strategy, but NOT

the same
a company's business model is a part of its business' overall strategy: it is the nuts and bolts behind how the company plans to achieve its goals
so keep your strategy in mind when designing your business model and align the two

Слайд 18consider ext. factors!
what trends affect your industry?
how do competitors act?
what’s on

the governments agenda?
how is the overall economy performing?
what technological trends emerge?
… who or what else affects your business model?

Слайд 19choose a pattern
a pattern defines the basic logic of how the

building blocks of your business model play together
every business model should have a significant pattern
St. Gallen identified 55 of such patterns: http://www.bmi-lab.ch/fileadmin/images/home/StGallen_Business_Model_Navigator.pdf
patterns can serve as inspiration when you design your own business model

Слайд 20define your lineup!
based on your pattern and aligned towards your strategy,

you need to think through every single dimension of a business model
these dimensions are highly-interrelated and have to be purposefully interwoven in synergetic way (e.g. don’t offer a premium product to a customer segment with a low willingness to pay)

Слайд 21preset tactics
keep your business model flexible
adapt your business model when the

circumstances change
have a plan regarding how to react to predictable events (e.g. reactions of your competitors, new legal situations, etc.)

Слайд 22@wikipedia.org; sxc.hu
business models work like
football


Слайд 23got it?!
watch a game and get inspired
photo by Chrystian Cruz /

CC BY 2.0

Обратная связь

Если не удалось найти и скачать презентацию, Вы можете заказать его на нашем сайте. Мы постараемся найти нужный Вам материал и отправим по электронной почте. Не стесняйтесь обращаться к нам, если у вас возникли вопросы или пожелания:

Email: Нажмите что бы посмотреть 

Что такое ThePresentation.ru?

Это сайт презентаций, докладов, проектов, шаблонов в формате PowerPoint. Мы помогаем школьникам, студентам, учителям, преподавателям хранить и обмениваться учебными материалами с другими пользователями.


Для правообладателей

Яндекс.Метрика