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Getting Started on LinkedIn How to develop your professional online presence презентация
Содержание
- 1. Getting Started on LinkedIn How to develop your professional online presence
- 2. Why would you want to use LinkedIn?
- 3. The key professional networking tool the
- 4. LinkedIn is in the Top
- 5. 300 million members worldwide
- 6. 39,000,000 are students and recent
- 7. Your digital rolodex
- 8. Take note…. an unprofessional
- 9. http://www.alexa.com/topsites/global ! will find you! Be mindful of how people search for information
- 10. LinkedIn ranks highly!
- 11. Who will look at your online
- 12. Developing your professional online profile
- 13. #1 Check the privacy settings and
- 14. Think about the keywords you would
- 15. Aim for NOT this #3 Complete your profile
- 16. People want to connect with
- 17. Add to your email signature, blog, business cards #5 Customise your public URL
- 18. Consider the keywords users might use
- 19. #7 Give and ask for recommendations
- 20. Add links to publications #8 Add projects and publications
- 21. Add links to projects #9 Add projects
- 22. Professional networking on Your initial steps
- 23. A minimalistic approach
- 24. Exploring LinkedIn beyond your profile page
- 25. Developing new contacts
- 26. People search A good way to find the head of any company
- 27. People search
- 28. Search for Companies
- 29. http://www.linkedin.com/directory/groups/ Follow Companies
- 30. Groups search
- 31. The LinkedIn Apply Button https://developer.linkedin.com/apply Companies
- 32. http://go.shu.ac.uk/socialmedia Creating guidance for students
- 33. Getting Started with Twitter Sue Beckingham | @suebecks Sheffield Hallam University
Why would you want to use LinkedIn?
Слайд 1Getting Started on LinkedIn
How to develop your
professional online presence
Sue Beckingham
Sheffield Hallam University
Слайд 3
The key professional networking tool
the corporate office
the water cooler
the staff canteen
the
bar
Слайд 4
LinkedIn is in the Top 20 most visited websites in
the world
Nearly 5.7 billion people searches on LinkedIn
Nearly 5.7 billion people searches on LinkedIn
LinkedIn Demographics
Слайд 5
300 million members worldwide
students and recent graduates - fastest
growing demographic
15m+ members in the UK
professionals are signing up to LinkedIn at a rate of approx. 2 new members per second.
Company presence
3m companies have a page
LinkedIn Groups
2.1 million
15m+ members in the UK
professionals are signing up to LinkedIn at a rate of approx. 2 new members per second.
Company presence
3m companies have a page
LinkedIn Groups
2.1 million
LinkedIn Demographics
Слайд 639,000,000
are students and
recent graduates
There were 5.7 billion professionally-oriented searches
undertaken by LinkedIn members on the platform in 2012 alone
Understanding the value of
Слайд 9http://www.alexa.com/topsites/global
!
will find you!
Be mindful of how people search for information
Слайд 11
Who will look at your online profile?
What do people want
to know about you?
Where will they use this information?
Why is your profile important?
When and how often do you update it?
How will you use your profile to your advantage?
Where will they use this information?
Why is your profile important?
When and how often do you update it?
How will you use your profile to your advantage?
Questions to consider
Слайд 13
#1
Check the privacy settings and options
Whilst developing your profile you can
opt to make it private until you are ready to share it
Слайд 14
Think about the keywords you would use in a search and
include relevant ones within your profile so that people searching for your expertise can find you.
Include in your headline, current and past work experiences, summary and specialities
#2
Use keywords
Слайд 16
People want to connect with you as an individual, so avoid
displaying an avatar or worse leaving the default image
#4
Include a photo
Слайд 18
Consider the keywords users might use to search for expertise
#6
Add
your skills
Your skills can be endorsed
Слайд 22
Professional networking on
Your initial steps will include completing the sections on
your profile and making connections, however will need to be revisited from time to time
is an iterative process
#10
Be a Gardener
Слайд 23
A minimalistic approach to your profile might be fine for Mark
Zuckerberg but potential employers want to know about you!
Better to take a leaf out of Reid Hoffman’s book
Слайд 31
The LinkedIn Apply Button
https://developer.linkedin.com/apply
Companies can add this to their job page
on the company website
Applicants are asked to submit a link to their LinkedIn profile
Applicants are asked to submit a link to their LinkedIn profile
