@jowyang
June, 2014
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How Brands are Leading the Collaborative Economy презентация
Содержание
- 1. How Brands are Leading the Collaborative Economy
- 2. The Collaborative Economy
- 3. Phases of Internet Sharing The
- 4. What role do corporations play if people get what they need from each other?
- 5. The Collaborative Economy An economic model where
- 6. You had to Redesign your business model for the Collaborative Economy? What if?
- 7. Collaborative Economy: Value Chain
- 8. Collaborative Economy: Value Chain
- 9. Brand as a Service
- 10. BMW and Toyota as a Service
- 11. Home Depot as a Service
- 12. Marriott “office as a
- 13. Collaborative Economy: Value Chain
- 14. Collaborative Economy: Value Chain
- 15. Patagonia enables a marketplace for refashioning products.
- 16. Walmart enables game exchange
- 17. Gap partners with Divvy
- 18. Collaborative Economy: Value Chain
- 19. Collaborative Economy: Value Chain
- 20. Enable a Platform
- 21. U-Haul enables the crowd
- 22. GE Co-Develops with Quirky for sharing of
- 23. Customers act like designers and manufactures with 3D printed phone cases
- 24. Walgreens Co-Delivers with Taskrabbit, extending brand promise
- 25. Coke’s Wonolo shares with
- 26. Barclays offers BarclayCard Ring,
- 27. Collaborative Economy: Value Chain
- 28. Collaborative Economy: Value Chain
- 29. Collaborative Economy: Value Chain B2P:
- 30. New Members: Clorox, MasterCard
- 31. Go Deeper: Explore the Collaborative Economy Honeycomb
- 32. People are empowered to get what they
- 33. Welcome to the Collaborative Economy
The Collaborative Economy
Слайд 3Phases of Internet Sharing
The Collaborative Economy
From Altimeter Research: The Collaborative Economy,
2013, Jeremiah Owyang
Слайд 5The Collaborative Economy
An economic model where creation, ownership, and access
are
shared between people and corporations.
Слайд 12
Marriott “office as a service” offers purpose-built coworking spaces.
Marriott takes a
strategic approach to reaching collaborative workers with work-oriented suites, co-working spaces, project rooms, meeting rooms and event spaces.
Слайд 16
Walmart enables game exchange –reducing waste.
Customer who bring in used video
games can receive store credit, currently at Wal-Mart, and soon at Sam's Club.
Слайд 17
Gap partners with Divvy Bike Sharing for a shared workforce
During the
summer, people work at Divvy bike sharing, during winter, they’re auto-employed at Gap retail.
Слайд 21
U-Haul enables the crowd to fund truck, share in winnings and
foster “Shared Destiny”
Tap the crowd for better rates and terms that a company can set and achieve the highest form of loyalty: Shared Destiny.
Слайд 25
Coke’s Wonolo shares with customers who become employees “Work Now, Locally”
Retail
customers can now stock shelves for Coke displays –and get paid while at it. Customers = Employees.
Слайд 26
Barclays offers BarclayCard Ring, a credit card designed and built by
community crowdsourcing.
Card community members can propose ideas and vote for ways to make the card better meet their needs. The community collectively discusses ideas and evolves the card together. The Giveback program allows members to share in the profits of the credit card program.
Слайд 29Collaborative Economy: Value Chain
B2P: Sell one good a thousand times; offer
value added services.
P2P: Enable reselling of durable goods/services, scale new value.
B+P: Tap crowd for innovation, with shared IP and revenues and loyalty.
Regenerates
Слайд 31Go Deeper: Explore the Collaborative Economy Honeycomb
10:30am at the Saatchi &
Saatchi S executive suite.
Share San Diego’s finest vegan donuts!
Share San Diego’s finest vegan donuts!
Слайд 32People are empowered to get what they need from each other;
corporations must use same strategies.
Strategy One: sell one product a thousand times, a brand as a service.
Strategy Two: companies host marketplaces of goods and services.
Strategy Three: provide a platform for makers, to fund, co-innovate, and share winnings.
As a result, companies are resilient: connected, empowering others, efficient, and profitable.
Strategy One: sell one product a thousand times, a brand as a service.
Strategy Two: companies host marketplaces of goods and services.
Strategy Three: provide a platform for makers, to fund, co-innovate, and share winnings.
As a result, companies are resilient: connected, empowering others, efficient, and profitable.
FIVE FINAL TAKEAWAYS
Слайд 33
Welcome to the Collaborative Economy
Crowd Companies
Empowered People & Resilient Brands
Jeremiah Owyang
Founder
@jowyang
Jeremiah@CrowdCompanies.com
