11 Ways to Optimize LinkedIn for Business презентация

Содержание

My Story

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11 Ways to Optimize LinkedIn for Business
Dave Kerpen
CEO, Likeable Local


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My Story


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The Basics…
LinkedIn is a business-oriented social network that launched on May

5th, 2003.

LinkedIn now has more than 364 million users and 3 million company pages.

30% of SMBs use LinkedIn regularly—making it the most frequented platform.

Sources: Inc, LinkedIn, Marketing Land


Слайд 411 Ways to Optimize LinkedIn For Your Business
Customize Your Profile to

Boost Your Business
Publish On LinkedIn
Share Updates Personally & As A Business
Leverage LinkedIn Listening
Create LinkedIn Groups
Discover & Connect with Influencers
Recruit Amazing Talent
Advertise Strategically
Use Showcase Pages
Integrate with Twitter & Slideshare
Introduce People In Your Network To Each Other


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1. Customize Your Profile to Boost Your Business
Make a custom URL
Add

a professional profile picture to your profile
Add a background photo
Hyperlink to your company
Search engine optimize your profile
Show work examples



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Customizing Your Profile


Custom URL

Profile Picture


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Background Photos


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Hyperlink to Your Company’s Site
Hyperlink your company website to your profile

under Contacts

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Search Engine Optimization
When creating your profile, include keywords that prospects

or clients would enter into LinkedIn or any other search engine

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Show Work Examples


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2. Publish On LinkedIn
Becoming an author on LinkedIn helps establish

you as an expert
Post links to blogs, news articles, & more!
Helps with lead gen, customer retention, and awareness!
→ pay attention to folks who are engaging with your posts!

Слайд 12Publishing Blog Posts


Think of a great headline
Find/take a compelling photo
Write

a concise post
Include strong calls to action at the bottom of your post
Share across different social media channels!

Become a thought leader in your industry
Follow these steps to most effectively blog:


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3. Share Updates Personally & As A Business
Update your status

at least once a day!
The best times to post are 7am-8am and 5pm-6pm.
The best days to post are weekdays.
93% of B2B marketers rate LinkedIn as the top B2B social media lead generation source.



Source: Marketing Ninjas

Search your company name or interesting keywords


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Tools To Help With Posting


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4. Leverage LinkedIn Listening
Listening is the most important tool on

social media
Listen to what your customers/prospects are saying about your brand or product
Search keywords about your company and look at posts that mentioned the phrases

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Check Out How Your Audience Is Engaging With your Posts
Head

to Profile at the top of your screen and click Updates

Слайд 19Search Your Company Name


Слайд 20Click Posts and Listen!


Слайд 21Sort Your Updates


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5. Create LinkedIn Groups

Showcase your thought leadership!

Post relevant content like

blogs, articles, quotes, and curated content.
Promote the group and grow your LinkedIn community!




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6. Discover & Connect with Influencers
LinkedIn Influencers= thought leaders
Listen,

interact, and connect with them!
Follow influencers of your choice
Comment on their posts
Share their published content
Message them & ask for a connection!

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Follow the influencer to receive updates from them
When you feel

close enough to your influencer, connect with them!

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7. Recruit Amazing Talent
Are you in need of a new

team member?
Use the advanced search features to find great potential employees!

93% of businesses use LinkedIn to recruit
-Job Cast


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Search by
Connections, location, industry, past companies, and more!
Recruit effectively with

LinkedIn Premium


Слайд 298. Advertise To Strategically
LinkedIn’s targeting properties include:
industry,
job title,
seniority,
age,
gender,


location,
skills, and
group affiliation
LinkedIn’s targeting properties include:
industry,
job title,
seniority,
age,
gender,
location,
skills, and
group affiliation


LinkedIn’s Ads are a great resource to gain exposure, especially for B2B companies


Слайд 30LinkedIn’s targeting properties include:
industry,
job title,
seniority,
age,
gender,
location,
skills, and


group affiliation
LinkedIn’s targeting properties include:
industry,
job title,
seniority,
age,
gender,
location,
skills, and
group affiliation



Слайд 31Targeting
LinkedIn’s targeting properties include:
Industry,
Job title,
Seniority,
Age,
Gender,
Location,
Skills, and


Group affiliation.




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9. Use Showcase Pages
What is a Showcase Page?
The pages are

niche pages off of a company page
They allow a company to promote specific products or market to a specific buyer persona

Use the pages for different products, new launches, and more!


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Share Work Examples
They can become a virtual portfolio of success stories

for your business

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Create a Showcase Page of Your Own


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10. Integrate with Twitter & Slideshare
If you’ve created a

presentation, share it directly to LinkedIn from Slideshare!

Increase your reach with integration!


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Steps to Add Twitter to LinkedIn:
Click “edit profile”
“Add Twitter account” next

to the Twitter field
This will integrate your Twitter into your LinkedIn account!

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11. Introduce People In Your Network To Each Other
Source: John Murphy,

LinkedIn

Search for one of your connection’s profiles from the top of your home page.
From the search results, click their name.
Click the down facing arrow next to the blue Send a message button and select Share Profile.

How to share a LinkedIn contact’s profile:


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Enter each recipient’s name in the To: field.
In the

message, explain how your connection and the person you are sharing it with could benefit from knowing each other.
Click Send Message!

Source: John Murphy, LinkedIn


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HOW CAN
LIKEABLE HELP?


Слайд 40Likeable Hub

Use thousands of content ideas at your fingertips and preplan

your posts for the most effective times

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Слайд 42Likeable Hub Site


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SPECIAL PROMOTION!

-Try Likeable Hub VIP for Free @ LikeableHub.com

-Get

A Free Month of Likeable Hub Expert or $200 off Likeable Hub Pro before July 31st!

-Visit LikeableDemo.com or call 212-359-4355

-Mention #SMT

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THANK YOU / GRAND PRIZE!
CONTACT
Dave Kerpen

EMAIL
Dave@likeable.com
TWITTER
@davekerpen

PHONE
212-359-4355
QUESTIONS?
Visit LikeableHub.com to try the free

app ☺

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