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INTENSIVE:Facebook and Pinterest Community Building презентация
Содержание
- 1. INTENSIVE:Facebook and Pinterest Community Building
- 2. Facebook and Pinterest Community Building
- 3. Build Your Pinterest Community Grow a
- 4. Build Your Pinterest Community
- 5. Create an inviting profile
- 6. Optimize for mobile 75% of all Pinterest
- 7. Create Engaging Pins Rich pins
- 8. Be Active Pin daily Pin when your
- 9. Use the power of group boards Expose
- 10. Promote Outside of Pinterest Pin it button
- 11. Track Community Engagement Tool: Tailwind
- 12. Measure Your Success Tool: Google Analytics
- 13. Build Your Pinterest Community Grow your following
- 14. Facebook and Pinterest Community Building
- 15. Facebook for Blogs Blog started in May
- 16. Facebook Fan Gate More details on my husband’s blog: problogschool.com/
- 17. Facebook: Good vs. Bad PROS
- 18. What Facebook Did To Me I did not become this boring overnight.
- 19. What Still Works Text Posts (just “x”
Facebook and Pinterest
Community Building
Instructor: Lisa Wells Cook Eat Paleo @CookEatPaleo Instructor: Lisa Leake 100 Days of Real Food @100DaysRealFood
Слайд 2Facebook and Pinterest
Community Building
Instructor: Lisa Wells
Cook Eat Paleo
@CookEatPaleo
Instructor: Lisa Leake
100
Days of Real Food
@100DaysRealFood
@100DaysRealFood
Слайд 3 Build Your Pinterest
Community
Grow a loyal following
Increase engagement
Drive more traffic
to your blog
Слайд 6 Optimize for mobile
75% of all Pinterest traffic comes from mobile apps
Source:
TechCrunch, Feb 6, 2014
Слайд 7 Create
Engaging Pins
Rich pins
Vertical image
Keyword rich description
Pinterest templates: Canva
Слайд 8 Be Active
Pin daily
Pin when your audience is active
Engage your community
Schedule: Ahalogy,
ViralWoot
Слайд 9 Use the power of group boards
Expose your content to new audiences
Gain
followers
Support others in the community
Find boards: PinGroupie
Support others in the community
Find boards: PinGroupie
Слайд 10 Promote Outside of Pinterest
Pin it button for images
Follow widget
Insert in
blog posts, email
Share on social media
Facebook tab: Woobox
Share on social media
Facebook tab: Woobox
Слайд 13 Build Your Pinterest Community
Grow your following
Increase engagement
Drive traffic to your
blog
Pinterest tool links:
cookeatpaleo.com/BHF14
Pinterest tool links:
cookeatpaleo.com/BHF14
Слайд 14Facebook and Pinterest
Community Building
Instructor: Lisa Wells
Cook Eat Paleo
@CookEatPaleo
Instructor: Lisa Leake
100
Days of Real Food
@100DaysRealFood
@100DaysRealFood
Слайд 15Facebook for Blogs
Blog started in May 2010
“Fan Gate” created in April
2011
33% of my traffic (over all time) has come from FB
33% of my traffic (over all time) has come from FB
Слайд 17
Facebook: Good vs. Bad
PROS
People click on links
You can post several
times a
day
Ability to monetize
When it’s good…
it’s really good
It’s free
Ability to monetize
When it’s good…
it’s really good
It’s free
CONS
You are not in
control
All pages are
not created equal
Paying to promote
is not so great
Слайд 19What Still Works
Text Posts
(just “x” out preview if sharing a link)
Teasers
Being
Yourself
Ignoring the Rules
Telling Followers What to Do
Diversifying
Ignoring the Rules
Telling Followers What to Do
Diversifying
ALWAYS: Good quality content is good quality content.
