And what we want to do about it.
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How Millennials feel about climate change презентация
Содержание
- 1. How Millennials feel about climate change
- 2. In October and November 2015, we
- 3. What emotion do Millennials feel when they think about climate change?
- 4. Millennials feel….
- 5. SCARED
- 6. Angry FRUSTRATED
- 7. -
- 8. -
- 10. POWERLESS
- 11. Millennials also insist on collaboration between these
- 12. Guilty
- 13. 52% Millennials hold themselves co-responsible for implementing solutions.
- 14. Winnie,
- 17. Here’s how Millennials want businesses to address climate change. MAKE IT EASIER FOR ME TO...
- 18. CHANGE THE WAY YOU... Here’s how Millennials want businesses to address climate change.
- 19. PARTNER WITH... Here’s how Millennials want businesses to address climate change.
- 20. Hope Act like one planet
- 21. Climate change is the
- 22. If you were President or Prime Minister
- 23. If Millennials had $100 million to address climate change, they would invest in…
- 24. If Millennials were Head of State of
- 25. 3 Recommendations for Business
- 26. 1. The fight against climate change
- 27. 2. The tipping point for Sustainable
- 28. 3. Businesses, Millennials are your best
- 29. Thank you!
In October and November 2015,
we engaged with a community
of 270 Millennials to
understand their views
on climate
change. 18-30 year olds 10+ countries
Слайд 1Nidhi Chimnani
Director, Research & Insights, MSLGROUP
(and a Millennial)
@nidhichimnani
How Millennials feel about
climate change
Слайд 2In October and November 2015, we engaged with a community of
270 Millennials to
understand their views
on climate
change.
18-30 year olds
10+ countries
42% younger Millennials (18-25 year olds)
60% female
at www.bethechance.com
The circles indicate the number of responses from these countries.
Слайд 7 - Elena, 19, UK
[I’m] shocked
that the things most of
us don't even think about can have
such a huge impact half way
round the world!
us don't even think about can have
such a huge impact half way
round the world!
UK
Слайд 8 - Lauren, 24, United States
Businesses
should be held responsible for the products they are making and what happens after the products are used (and how they are disposed).
US
Слайд 9
- Sara, 24, Denmark
It’s so
easy to do something,
so why on earth do politicians
and companies have to make it
so hard?
Denmark
Слайд 11Millennials also insist on collaboration between these key actors – especially
Business and Government.
It’s no wonder that Millennials say Government, Society and Business are together most responsible for change.
Слайд 14 Winnie, 22, Taiwan
I feel sad.
I am an environmentalist,
I want to slow down climate change personally.
Taiwan
Слайд 15
A.Y., 30, Malaysia
We need to
save Earth for the next generations. We cannot live happily when seeing our own house are being burnt.
Anxiety rises and people are sick both emotionally and in bodies.
I do not want to feel sick anymore.
Anxiety rises and people are sick both emotionally and in bodies.
I do not want to feel sick anymore.
Malaysia
Слайд 16
Shina, 25, China
Everybody is responsible
for climate change. We can do every little thing to change the situation and we have to!
Companies can push people and I think we need leverage this to effect more people to take action.
Companies can push people and I think we need leverage this to effect more people to take action.
China
Слайд 17Here’s how Millennials want businesses to address climate change.
MAKE IT EASIER
FOR ME TO...
Слайд 21
Climate change is the greatest threat to civilized human culture and
progress.
On the other hand, it is the greatest potential for innovation, collaboration and the establishment of a real
global community.
Asger, 30, Denmark
Denmark
Слайд 22If you were President or Prime Minister of your country…
We asked
Millennials what they would do if we offered them some power.
If you had $100 million to address climate change…
Power
Money
Authority
Слайд 24If Millennials were Head of State of their country, they would
introduce…
eco-mindset
eco-system
eco-nomy
1
2
3
Слайд 26
1. The fight against climate change
should be everyone’s fight
Make it
relevant to everyone’s daily lives.
If they know they can make a difference,
they will.
Inspire people to innovate new ideas and technologies. Individual actions – around aspects like clean energy, sustainable agriculture, R&D – will lead to a significant collective response.
Inspire people to innovate new ideas and technologies. Individual actions – around aspects like clean energy, sustainable agriculture, R&D – will lead to a significant collective response.
Слайд 27
2. The tipping point for Sustainable Business
is now
It’s time for
transformation.
With increasing pressure from Millennials, and in fact all stakeholders, businesses must find new ways to operate.
A new era of performance with purpose. There is a ‘Race to the Top’ – this will be amplified by early actors and the UN climate change conference.
A new era of performance with purpose. There is a ‘Race to the Top’ – this will be amplified by early actors and the UN climate change conference.
www.bit.ly/ChanceforChange
Слайд 28
3. Businesses,
Millennials are your best chance for change.
We are acting anyway.
With businesses, or on our own.
We are stronger together. Millennials bring the passion, the vision, the creativity. Businesses bring stability, scale and structure. Both are crucial for success.
We are stronger together. Millennials bring the passion, the vision, the creativity. Businesses bring stability, scale and structure. Both are crucial for success.
