Conformity Quotes презентация

Is Conformity Good or Bad? Due to our upbringing in American culture, individuality has a certain allure But Another word for individualist is deviant Another word for conformist is team

Слайд 1Conformity
How similar are we to sheep and lemmings?


Слайд 2Is Conformity Good or Bad?
Due to our upbringing in American culture,

individuality has a certain allure
But
Another word for individualist is deviant
Another word for conformist is team player
Obviously, there are times where conformity, and obedience, are crucial
Despite Hollywood’s depiction, research (Schacter; Kruglanski) shows that the conformist is liked more

Слайд 3Why Conform?
Our sanity depends to some degree on the belief that

everyone sees the same world that we see
If this belief is challenged, we’d rather change what we see (or what we say we see) than admit to ourselves (or others) that we see a different world

Слайд 4Definitions
Compliance: a change in behavior, but not attitude, due to the

results of social pressure.
Acceptance: a change in both behavior and attitude.

Conformity: a change in attitude or behavior due to the real or imagined presence of others.


Слайд 5Solomon Asch:
Compliance in an
Unambiguous
Situation


Слайд 6A
B
C
Stimulus
Asch Line Judgment Experiments


Слайд 7Solomon Asch
Asch (1951;1956) completed two studies that demonstrate how easily conformity

occurs
Naïve subject is brought into lab with 6-8 confederates
Asked to make a judgment about line length
Subject is seated next to last
In 12 of 18 trials confederates provide the wrong answer – DV is whether subject follows
Ordinarily subjects make mistakes 1% of the time, in this experiment 36.8% of the time

Слайд 8You cannot be serious!


Слайд 9Asch
Results:
33% went along with the group on a majority of the

trials
25% remained completely independent
75% conformed at least once
When tested alone (no confederates), subjects got more than 98% of the judgments correct
When tested with confederates, they only got 66% of the judgments correct

Слайд 10Why conform?
Confusion
Informational pressure
Embarrassment
Normative pressure
2 more versions of the experiment
Compliance, NOT

internalization


Слайд 11Influences on Conformity in Asch
Size of group: as group size increases

to 3 others, conformity increases. After that, little change
Presence of one dissenter decreases conformity immensely
If dissenter disagrees with both it still reduces conformity
The more wrong the majority was, the less influence
The greater the privacy, the less conformity
Accuracy versus approval issue
Also known as informational vs. normative influence.

Слайд 12Stanley Milgram: Obedience to Authority
Participants brought into “experiment on learning through

punishment”.
Participant is always the “teacher,” the confederate is always the learner.
Everytime that the learner is wrong on a word recognition task the teacher must administer a shock, with the shock increasing by 15 volts with each incorrect answer.

Слайд 13Milgram – Obedience


Слайд 14Stanley Milgram: Obedience to Authority
As the voltage increases, the “learner’s” objections

become more vehement until they stop responding altogether at 345 volts.
The question becomes, when do participants absolutely refuse to continue (they have to say they won’t continue 4 consecutive times in order for the experimenter to stop the experiment).
65% of the participants went all the way to the end (450 volts).

Слайд 15Other Variables and Thoughts to Consider
Milgram manipulated a number of different

variables:
Distance between learner and teacher.
Distance between experimenter and teacher.
Location of the study.
Whether the participant was the “shocker” or just an observer.
Foot in the Door/Cognitive Dissonance.
Fundamental Attribution Error.

Слайд 16Ethical Implications
I observed a mature and initially poised businessman enter the

laboratory smiling and confident. Within 20 minutes he was reduced to a twitching, stuttering wreck, who was rapidly approaching nervous collapse. He constantly pulled on his ear lobe, and twisted his hands. At one point he pushed his fist into his forehead and muttered ' Oh God, let's stop it '. And yet he continued to respond to every word of the experimenter, and obeyed to the end."

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