Metrics презентация

Содержание

1. Metrics
2. What are metrics? Metrics Counting, tracking, and
3. Relevance Just raw numbers and data without
4. Competitive Landscape
5. Measure relatively Competitive analysis How and
6. Sample (external)
7. Measuring relatively breakdown Engagement Ratio (people talking

Слайд 1Metrics
UGBA 198
Haas School of Business
UC Berkeley

Слайд 2What are metrics?
Metrics
Counting, tracking, and presenting of data
With respect to social

media marketing
Likes/unlikes, shares, comments, reach, engagement, post clicks, retweets, favorites
Could be external (likes, shares, comments) or internal (post clicks, unlikes, reach)

Слайд 3Relevance
Just raw numbers and data without strategy
Numbers are important in marketing
Quantify

your success—return on investment (ROI)
Buy-in from executives and internal stakeholders
Relativity is IMPORTANT

Слайд 4Competitive Landscape

Слайд 5Measure relatively
Competitive analysis
How and what are your competitors doing?
Measure to

scale
Key to success when you first start out with social media marketing
Examples
UC Berkeley vs. Harvard vs. UCLA

Слайд 6Sample (external)

Слайд 7Measuring relatively breakdown
Engagement Ratio (people talking about this / total likes)
UC

Berkeley: 12,000/300,000 = 4.0%
Harvard: 50,000/4,000,000 = 1.25%
Growth Ratio (weekly new page likes / total likes)
UC Berkeley: 1600/300,000 = 0.53%
Harvard: 22,000/4,000,000 = 0.55%

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Metrics презентация

Содержание

Слайд 1Metrics
UGBA 198
Haas School of Business
UC Berkeley

Слайд 2What are metrics?
Metrics
Counting, tracking, and presenting of data
With respect to social

Слайд 3Relevance
Just raw numbers and data without strategy
Numbers are important in marketing
Quantify

Слайд 4Competitive Landscape

Слайд 5Measure relatively
Competitive analysis
How and what are your competitors doing?
Measure to

Слайд 6Sample (external)

Слайд 7Measuring relatively breakdown
Engagement Ratio (people talking about this / total likes)
UC

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Metrics презентация

Содержание

Слайд 1MetricsUGBA 198Haas School of Business UC Berkeley

Слайд 2What are metrics?MetricsCounting, tracking, and presenting of dataWith respect to social

Слайд 3RelevanceJust raw numbers and data without strategyNumbers are important in marketingQuantify

Слайд 4Competitive Landscape

Слайд 5Measure relatively Competitive analysisHow and what are your competitors doing?Measure to

Слайд 6Sample (external)

Слайд 7Measuring relatively breakdownEngagement Ratio (people talking about this / total likes)UC

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Обратная связь

Что такое ThePresentation.ru?

Слайд 1Metrics
UGBA 198
Haas School of Business
UC Berkeley

Слайд 2What are metrics?
Metrics
Counting, tracking, and presenting of data
With respect to social

Слайд 3Relevance
Just raw numbers and data without strategy
Numbers are important in marketing
Quantify

Слайд 5Measure relatively
Competitive analysis
How and what are your competitors doing?
Measure to

Слайд 7Measuring relatively breakdown
Engagement Ratio (people talking about this / total likes)
UC