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Metrics презентация
Содержание
What are metrics? Metrics Counting, tracking, and presenting of data With respect to social media marketing Likes/unlikes, shares, comments, reach, engagement, post clicks, retweets, favorites Could be external (likes, shares, comments)
Слайд 2What are metrics?
Metrics
Counting, tracking, and presenting of data
With respect to social
media marketing
Likes/unlikes, shares, comments, reach, engagement, post clicks, retweets, favorites
Could be external (likes, shares, comments) or internal (post clicks, unlikes, reach)
Likes/unlikes, shares, comments, reach, engagement, post clicks, retweets, favorites
Could be external (likes, shares, comments) or internal (post clicks, unlikes, reach)
Слайд 3Relevance
Just raw numbers and data without strategy
Numbers are important in marketing
Quantify
your success—return on investment (ROI)
Buy-in from executives and internal stakeholders
Relativity is IMPORTANT
Buy-in from executives and internal stakeholders
Relativity is IMPORTANT
Слайд 5Measure relatively
Competitive analysis
How and what are your competitors doing?
Measure to
scale
Key to success when you first start out with social media marketing
Examples
UC Berkeley vs. Harvard vs. UCLA
Key to success when you first start out with social media marketing
Examples
UC Berkeley vs. Harvard vs. UCLA
Слайд 7Measuring relatively breakdown
Engagement Ratio (people talking about this / total likes)
UC
Berkeley: 12,000/300,000 = 4.0%
Harvard: 50,000/4,000,000 = 1.25%
Growth Ratio (weekly new page likes / total likes)
UC Berkeley: 1600/300,000 = 0.53%
Harvard: 22,000/4,000,000 = 0.55%
Harvard: 50,000/4,000,000 = 1.25%
Growth Ratio (weekly new page likes / total likes)
UC Berkeley: 1600/300,000 = 0.53%
Harvard: 22,000/4,000,000 = 0.55%
