the Wrong Story and Why that Matters
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KARIN ROBINSON презентация
Содержание
- 1. KARIN ROBINSON
- 5. Rembrandt, Self Portrait at Age 63, 1669
- 6. We have to admit that there are
- 7. DEMOGRAPHICS Age, gender and location
- 8. HOW DOES TWITTER KNOW SO MUCH ABOUT YOU? It guesses.
- 9. HOW GOOD IS THE ALGORITHM? Not great.
- 11. ARE THERE REALLY NO 12 YEAR OLDS
- 12. SENTIMENT
- 13. WHAT DOES IT EVEN MEAN? Can all
- 14. “Before having children I only knew of
- 15. THERE IS A BETTER WAY
- 16. THERE IS A BETTER WAY
- 17. THE VISIBILITY TRAP
- 19. TWITTER ACTIVITY ≠ REAL WORLD POPULARITY
- 20. DARK SOCIAL IS DOMINANT Nearly 2/3 of all social referrals come an unidentifiable source
- 22. SO WHAT SHOULD WE DO?
- 23. BE SCEPTICAL, AND CONSIDER THE CONTEXT
- 24. LOOK AT BEHAVIOUR, NOT JUST DEMOGRAPHICS
- 25. USE 3-DIMENSIONAL DATA
Rembrandt, Self Portrait at Age 63, 1669 © The National Gallery, London David Wilkie, Young Woman Kneeling at a Prayer Desk, 1813 © The National Gallery, London
Слайд 5
Rembrandt, Self Portrait at Age 63, 1669 © The National Gallery, London
David
Wilkie, Young Woman Kneeling at a Prayer Desk, 1813 © The National Gallery, London
Слайд 6We have to admit that there are major flaws in some
of the most common measures agencies and clients use for social insight.
Слайд 11ARE THERE REALLY NO 12 YEAR OLDS ON FACEBOOK?
Did you know
only .45% of Twitter users disclose their age?
Слайд 13WHAT DOES IT EVEN MEAN?
Can all posts really be considered positive
or negative?
Is the sentiment really about your client’s brand?
How can you account for sarcasm, slang and context?
Is the sentiment really about your client’s brand?
How can you account for sarcasm, slang and context?
Слайд 14“Before having children I only knew of Aptamil and SMA from
TV advertising and hated Aptamil's adverts and their claim of being closest to breast milk.”
