Big Data and You презентация

The Questions…

Data?
How and where is it collected?
Where is it stored and is it stored safely?
Your Permission to collect your data
Advantages for businesses and our daily lives
Possible dangers and risks associated with big data
What can you do?
Contemplation and questions

and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications.

databases
Post-internet, a proliferation of ‘unstructured data’ is generated by everything we do online
Globally, the number of gadgets that can record and transmit data –smartphones, smart fridges, CCTV cameras and digital sensors- has exploded and along with it, the volume of data produced
90% of all the data in the world today has been created in the past few years
2.5 exabytes - 2.5 billion GB - of data was created every day in 2012 (IBM)
We now need new tools and approaches to understand and use these huge and complex data sets

media every day
We reveal a lot about our interests, dislikes, relationships, travel and careers
We get more personalized content and targeted advertising
Facebook’s ‘Like button’ is clicked 2.7 billion times a day (BI)
22% of LinkedIn users have between 500-999 first-degree connections (BI)
Twitter processes approximately 143,199 tweets per second worldwide (BI)
Millions of product images are pinned to boards on Pinterest every day

you swipe a card
Loyalty cards
Acxiom’s servers process more than 50 trillion data transactions per year and their database contains info on 500 million consumers worldwide – 1,500 data points per person
Sending an email (Gmail’s email scanning for targeted marketing)
Going on vacation
Completing a survey
Google, Yahoo and Bing (search engines)

rate, blood pressure and glucose levels
Location, duration and speed of exercise activity

means storing and accessing data and programs over the Internet instead of your computer's hard drive. (PC Mag)

government have teamed up to create a central surveillance hub for the 2014 World Cup
On Facebook, Twitter, Instagram, Gmail, etc, you probably clicked, ‘Agree’, for the terms and conditions without reading them entirely
In Boston, citizens have complained about their privacy over the use of licence plate recognition software
In Greece, the government uses Google Earth to search for undocumented swimming pools and then matches that against tax records to find tax offenders. They have found 16, 974.
The NY Times has reported that retail stores gather data of in-store shoppers’ behaviour and moods, their gender and how long they spend looking at products before buying

“have gained a significant lead over the rest of the corporate world” (Bain & Co report)
Anyone who uses big data analytics can make their manufacturing and production processes more efficient (BBC News)
Find hidden business trends
Create better marketing campaigns
Capture financial risk
Analyse consumer buying behaviour
Improve customer service

curiosity to make discoveries in the world of big data and then communicate them effectively to the business and IT leaders so that the business can use those findings to solve business challenges (BBC/IBM)
5 to 10 years ago, the job of a Data Scientist never existed and currently there is a shortage of them
Average Salary? $110, 000 USD (FastCompany)
4.4 million big data jobs by 2015 (McKinsey)

data analytics to predict storms around the world
The Weather Company collects 20 terabytes of data daily, serving hundreds of thousands of customers: 30 airlines, emergency services, shippers, utilities, insurers and developers of many mobile weather apps
Farmers who analyse weather, soil, topography and GPS tractor data can increase their crop yields

second heart attack
‘Magic Carpet’ patient monitoring for seniors
Stop the flu from spreading with apps like FluNearYou
Drug Information Systems (DIS) helping doctors, pharmacies and hospitals track which medications are dispensed and used therefore reducing drug interactions
Use of electronic information –patient records, prescriptions, imaging, test results –reduces the number of patient visits to doctors, clinics, and hospitals

public transportation, parking availability, traffic flow and fuel conservation
Self-driving cars
Home energy monitoring with appliances and utilities for more energy conversation awareness and solutions
Analyse sports and players to make predictions and increase winning
Improve political campaigns
Crime fighting and capturing criminals

to improve teaching methods, test scores and to decrease drop-out rates
What if this data collected never disappears and stays on a your academic record permanently only to be retrieved by prospective employers?
Academically tracking students can limit their opportunities in life when the data suggest an educational track to pursue
Australia’s largest telecomm: more than 25% of Australian bosses screened job candidates based on their social media profiles

of his company’s core values but when they make mistakes, society bears the cost(s)
There is potential danger from inappropriate disclosure of information and data
More than ever before, individuals and groups can be profiled and therefore manipulated
Access to data could be restricted to those in power or to those able to pay
An election could be significantly influenced: voters are shown certain messages and not others based on data found in their emails, texts and social media posts
Who controls the data and tools and where is the legislation and community engagement?

Utah can store a yottabyte of data = one thousand trillion GB

and therefore it has ignored the privacy rights of hundreds of millions of people
The NSA collects up to 5 billion cell-phone location records per day, worldwide without a warrant or court order (the Post)
The NSA’s Co-Traveler analytics tool for cellphone location data can make you suspicious because of where you have been AND whom you have been near
The NSA has been recording ALL of one foreign country’s phone calls, then listening to those conversations up to a month later (the Post)

using coupons
Abandon social media
Write letters instead of emails
Stop using text messages to communicate
Don’t make any phone calls
Stay in one location or turn off your GPS
Shop in stores and not online (oh wait, stores monitor you, too…)
Don’t use Skype to call home or friends

same as the government’s?

too large, too complex
How big is Big Data? = 2.5 billion GB of data was created daily in 2012 (IBM)
How and where is it collected? = social media, consumer data, ‘Quanifiable Self’
Where is it stored and is it stored safely? = the Cloud (Where’s that?!)
Your Permission to collect your data = Have you been asked?
Advantages for businesses and our daily lives = corporate, data scientist, healthcare, weather, crime
Possible dangers and risks associated with big data = high school, employability, NSA, elections
What can you do? = Live in a log cabin in the forest

points being collected about you?
How do you know that your data is being stored in a safe, protected place?
What types of data don’t you want to share?
Why don’t you read the Terms and Agreements before you click, ‘Agree’?