#data4value
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Screw Privacy, Just Give Me Value For My Data презентация
Содержание
- 1. Screw Privacy, Just Give Me Value For My Data
- 2. LISA PEARSON LEE
- 3. PRIVACY NEW EQUATION VALUE past present future #data4value
- 4. PRIVATE #data4value
- 5. #data4value PUBLIC
- 6. #data4value BEHIND THE SCENES
- 7. #data4value IN THE OPEN
- 8. #data4value FIXED
- 9. #data4value MOBILE
- 10. Privacy, Screwed? FROM: TO: #data4value
- 11. The state or condition of being free
- 12. The act of keeping one’s personal
- 13. The right and ability to express
- 14. PRIVACY NEW EQUATION VALUE past present future #data4value
- 15. BEING SOLD TO BEING JUDGED What are the privacy concerns? #data4value
- 16. “The more sacred, the more [consumers]
- 17. You have assets (data) Name Demographic Info
- 18. Brands Have Actions (Value) #data4value
- 19. ROD: Return on Data Did the
- 20. … has access to your geo-location on Facebook Hotel Conglomerate #data4value
- 21. Your heart’s desire (recommendation) #data4value
- 22. Just some chocolate company #data4value
- 23. MMMMMMM! (Recommendation & delight) #data4value
- 24. … lists your address all your worldly possessions Comparison engine site #data4value
- 25. Removes friction & gives transactional rewards #data4value
- 26. … has access to all the places your money goes Finance app #data4value
- 27. Spot-on recommendations, No friction, Great experiences (like access to festivals!) #data4value
- 28. … see your selfies and other pictures with friends Lifestyle brands #data4value
- 29. HEY THAT’S ME -or- I wanted that! (recognition & inclusion) #data4value
- 30. … has access to your Facebook data and your kids Major global conglomerate #data4value
- 31. delight ☺ #data4value
- 32. … knows your prints and your retinas The government #data4value
- 33. No waiting in line #data4value
- 34. PRIVACY NEW EQUATION VALUE past present future #data4value
- 35. The Future: How will we leverage our data to design better lives?
- 36. INSPIRATION assets actions #data4value
- 37. assets actions INSPIRATION #data4value
- 38. assets actions ? INSPIRATION #data4value
- 39. assets actions INSPIRATION #data4value
- 40. assets actions ? INSPIRATION #data4value
- 41. When in doubt, remove friction first Know
- 42. LISA PEARSON LEE
- 43. www.powershift.com @pwrshiftgroup /company/powershift-group /powershiftventures /powershiftgroup
LISA PEARSON LEE MAICON Principal Powershift Group Chief Strategy Officer 360i @LPearson @pwrshiftgroup @LeeMaicon @360i #data4value
Слайд 2
LISA PEARSON
LEE MAICON
Principal
Powershift Group
Chief Strategy Officer
360i
@LPearson
@pwrshiftgroup
@LeeMaicon
@360i
#data4value
Слайд 11The state or condition of being free from
being observed or disturbed
by other people.
-Webster’s Dictionary
#data4value
Слайд 12The act of keeping one’s personal
information a secret.
-Cyberspace Law &
Privacy Centre
#data4value
Слайд 13The right and ability
to express one’s self selectively.
-Universal Declaration of
Human Rights
#data4value
Слайд 16
“The more sacred, the more [consumers] have to feel
both confident
in you as a business and confident that
they’ll gain something in return.”
Source: http://www.marketingpilgrim.com/2014/05/consumers-are-concerned-but-still-willing-to-give-up-personal-information-to-brands.html
Слайд 17You have assets (data)
Name
Demographic Info
Click-through
ISP
Location
Phone Number
Search Queries
Social Profile
Photos
Browser Info
Face Recognition
Email Address
#data4value
Слайд 19ROD:
Return on Data
Did the action deliver against the value?
How did
it feel when you
were done?
were done?
Слайд 41When in doubt, remove friction first
Know the customer
Ask permission
Total transparency
Demographics
are not beliefs
IMPLICATIONS
#data4value
Слайд 42
LISA PEARSON
LEE MAICON
Principal
Powershift Group
Chief Strategy Officer
360i
@LPearson
@pwrshiftgroup
@LeeMaicon
@360i
Thank You
#data4value
Слайд 43
www.powershift.com
@pwrshiftgroup
/company/powershift-group
/powershiftventures
/powershiftgroup
