guidelines
Redesign of catalogue & its structure
Product card redesign
Redesign of "Where to buy"
Tire selector
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Web Page Redesign brief презентация
Содержание
- 1. Web Page Redesign brief
- 2. Redesign of web page according to
- 3. Catalogue Current version (all mixed on 1
- 4. Catalogue structure: models (PCR/SUV/Commercial) PCR tires
- 5. TBR Classification by usage: Long haul Regional
- 6. Product card redesign Current version (Design
- 7. Redesign of "Where to buy" Current version
- 8. Currently – no tire selector by size
- 9. Tyre selector (by car) -> optional ->
Redesign of web page according to the new CI guidelines WWW.KUMHOTYRE.RU Current version Should be
Слайд 2
Redesign of web page according to the new CI guidelines WWW.KUMHOTYRE.RU
Current
version
Should be
Слайд 3Catalogue
Current version (all mixed on 1 page – PCR, SUV, LTR,
Commercial and TBR)
PCR
SUV
TBR
Redesign of catalogue & its structure WWW.KUMHOTYRE.RU
Should be:
1st page (selection – PCR/SUV/COMMERCIAL/TBR)
2st page
Positioning map -> tires are grouped and classified for more user
friendly appearance
Слайд 4Catalogue structure: models (PCR/SUV/Commercial)
PCR tires
Summer tires
ECSTA PS91
ECSTA xs KU36
ECSTA Le
Sport KU39
ECSTA PS31
ECSTA KU31
ECSTA HS51
ECOWING ES01 KH27
SENSE KR26
Winter tires
Wintercraft Ice WI 31
Izen KW22
Izen KW31
Izen KW27
Wintercraft WP51 -
SUV and Commercial LTR
Summer tires
CRUGEN HP91
CRUGEN PREMIUM KL33
Solus KL21
ROAD VENTURE APT KL51
ROAD VENTURE AT KL78
ROAD VENTURE SAT KL61
ROAD VENTURE MT KL71
PORTRAN KC53
RADIAL 857
Winter tires
IZEN RV stud KC 16
Izen RV KC 15
Power grip KC11
Winter portran CW51
ECSTA PS31
ECSTA KU31
ECSTA HS51
ECOWING ES01 KH27
SENSE KR26
Winter tires
Wintercraft Ice WI 31
Izen KW22
Izen KW31
Izen KW27
Wintercraft WP51 -
SUV and Commercial LTR
Summer tires
CRUGEN HP91
CRUGEN PREMIUM KL33
Solus KL21
ROAD VENTURE APT KL51
ROAD VENTURE AT KL78
ROAD VENTURE SAT KL61
ROAD VENTURE MT KL71
PORTRAN KC53
RADIAL 857
Winter tires
IZEN RV stud KC 16
Izen RV KC 15
Power grip KC11
Winter portran CW51
Redesign of catalogue & its structure WWW.KUMHOTYRE.RU
Слайд 5TBR
Classification by usage:
Long haul
Regional
Mixed Service
Off – road
By application:
Steer
Drive
Trailer
All position
Redesign of catalogue & its structure WWW.KUMHOTYRE.RU
Слайд 6Product card redesign
Current version
(Design as in Pattern Digest)
Small description like
in Pattern Digest
To much technical information like in Pt Dg
Not user friendly
To much technical information like in Pt Dg
Not user friendly
Should be:
Size information – reduced/only main information
More detailed product description
Test results
Promotion
Слайд 7Redesign of "Where to buy"
Current version
Should be:
Map structure optimized
Shop information
– optimized, only
necessary info, cut long description,
benchmark – USA web page KUMHO
necessary info, cut long description,
benchmark – USA web page KUMHO
Current version is not convenient –
have to scroll down to see all shops
Too much information on the page
(news, catalogue, etc.) -> not necessary
Map is difficult for understanding
Слайд 8Currently – no tire selector by size – it’s convenient tool
to optimize tire search
Tire selector №1
