Слайд 1THE TRUTH TO DEVELOPING & LAUNCHING AN
APP THAT SELLS
www.BHCLMerchantBankers.com
Слайд 2SO YOU HAVE A GREAT IDEA FOR A MOBILE APP THAT
WILL DRIVE THE WORLD INTO FRENZY BUT YOU DO NOT KNOW WHERE TO BEGIN. A GREAT IDEA IS ONLY 10% OF THE EQUATION. COMMITMENT, AND EXECUTION AND DELIVERY IS THE REMAINING 90%.
Слайд 4BEACUASE ASPIRING ENTREPRENEURS HAVE BRILLIANT IDEAS EVERY DAY. IN ORDER FOR
YOU TO MAKE IT TO THE FINISH LINE OF THE TECH WORLD YOU MUST HAVE TENACITY, COMMITMENT, FORESIGHT, THICK-SKIN AND UN-WAVERING FAITH IN YOURSELF AND YOUR IDEA.
Слайд 5DO YOU REALLY HAVE A GOOD IDEA?
Слайд 6DOES YOUR APP SOLVE A PROBLEM OR MAKE LIFE EASIER?
Слайд 7HAVE YOU DONE YOUR RESEARCH?
Слайд 8IDENTIFY YOUR COMPETITON AND WHAT THEY OFFER.
SHAPE YOUR IDEA AND ADD
IMPROVEMENTS TO EXISTING PRODUCTS TO GIVE YOU AN EDGE.
CUSTOMER REVIEWS - WHAT THEY LIKE OR DISLIKE?
Слайд 9ARE YOU THINKING OUTSIDE THE BOX?
Слайд 10LEAVE NO IDEA UNTURNED.
BE CREATIVE.
DEFINE YOUR MODEL.
LAUNCH IT
QUICKLY.
Слайд 12HOW IT WORKS BACK AND FRONT END
WHAT INFORMATION YOU ARE GOING
TO COLLECT?
NAVIGATTION & USER FLOW
BEHAVIOUR MODEL
REVENUE MODEL
INQUIRIES AND SUPPORT
BE THE AUTHORITY
Слайд 14
FREE APPS DOMINATE THE MARKET, CREATE A MODEL BEYOND APP STORE
PURCHASE.
CREATE AN ATTRACTIVE REVENUE MODEL FOR INVESTORS.
Слайд 16USE LOTS OF ILLUSTRATIONS AND MIND MAPS.
FORCE YOUR MIND TO THINK
CREATIVELY.
SEE THE ENTIRE PICTURE FROM A GLOBAL VIEW.
Слайд 18KEEP A CLEAR ACCOUNT OF EVERY NOTE, DOCUMENT AND ILLUSTRATION YOU
PRODUCE. YOU WILL NEED THIS TO PROTECT YOUR INTELLCECTUAL PROPERTY.
Слайд 20GET FEEDBACK FROM A CIRCLE OF ADVISORS.
LISTEN AND RESPOND WITH
SOLUTIONS.
BE OPEN TO CONSTRUCTIVE CRTICISM.
SPEAK TO A QUALIFIED CONSULTANT.
Слайд 22DETAILED OPERATING WORKFLOW
POINT AND CLICK MODEL OF THE APPLICATION
DESIGN FORMATION
REFINE
BEHAVIOR MODEL
USE SUPPORTING DOCUMENTATION
Слайд 24BANK-ROLLING YOUR OWN APP IS A MISTAKE.
DEVELOPMENT IS NOT THE ONLY
COST OF DOING BUSINESS.
DEPENDING ON IN-APP STORE PURCHASES AS A REVENUE MODEL IS A MISTAKE.
Слайд 25TO LAUNCH A SUCCESSFUL APP YOU MUST HAVE:
A MARKETING BUDGET
A LEGAL
BUDGET
AN ACCOUNTING BUDGET
AN ONGOING DEVELOPMENT BUDGET
AN OPERATING BUDGET
Слайд 26
BE PREPARED TO MAKE THE TRANSITION FROM BUILDING AN APP TO
BUILDING A BUSINESS AROUND THE APP. THERE IS A BIG DIFFERENCE.
Слайд 28TAKE A COMPLEX IDEA AND MAKE IT SIMPLE
EXPLAIN WHAT IT DOES
IN TEN WORDS OR LESS
KNOW NOW THE INTIMATE DETAILS
MAKE OTHERS UNDERSTAND THE CONCEPT EASILY
Слайд 30FOCUS ON THE MINIMAL VIABLE PRODUCT - GET YOUR APP INTO
THE MARKETPLACE.
LAUNCH WITH CORE FEATURES
NEW IDEAS AND FEATURES WILL COME- WRITE THEM DOWN FOR PHASE 2, 3…
Слайд 32CODING CHOPS
DESIGNER EYE
DEFINED BENCHMARKS
CLEAR COMPLETION DATE
CLEAR PAYMENT SCHEDULE
COMMUNCATION IS VITAL
Слайд 34YOU ARE NEAR THE FINISH LINE. POLISH UP ANY LOOSE ENDS
AND PUT THE FINAL TOUCHES ON YOUR APP. ONCE DEVELOPMENT HAS BEEN COMPLETED , CREATE A WEBSITE FOR SUPPORT AND BASIC INFORMATION.
Слайд 36“BUILD IT AND THEY WILL COME WILL COME” IS A RECEIPE
FOR IMMEDIATE FAILURE. A MARKETING STRATEGY REQUIRES PLANNING AND ADDITIONAL RESEARCH TO BE EXECUTED PROPERLY.
Слайд 37MARKETING CHANNELS
SOCIAL MEDIA
EMAIL BROADCASTING
MEDIA BUYS
AFFILIATE NETWORKS
BANNER SYNDICATIONS
PAY-PER-CLICK ADVERTISING
Слайд 39FOCUS ON
CUSTOMER FEEDBACK AND RESPONSE
TECHNICAL SUPPORT
DELEGATE TASKS
Слайд 41YOU WILL REQUIRE ADDITIONAL CAPITAL. PROVE YOUR MODEL, KEEP THE BOOKS
ORGANIZED, AND GAIN TRACTION TO SECURE ADDITIONAL ROUNDS OF FUNDING. WITH EVERY ROUND OF MONIES RAISED, THE APP BECOMES MORE VALUABLE PREPARING YOU FOR THE PROMISE LAND – THE ACQUISITION.
Слайд 43YOU APP IS GROWING LIKE WILDFIRE, REVENUES ARE INCREASING AND YOUR
USER BASE IS GROWING BY THE MINUTE. HERE COME THE OFFERS TO BUY. THERE ARE NUMEROUS STRATEGIES WHEN IT COMES TO CONSIDERING AN ACQUISITION AND YOU WILL WANT A TEAM OF EXPERIENCE ADVISORS TO GUIDE YOU THROUGH THIS PROCESS.
Слайд 44This presentation was prepared by George Lovato Jr., Principal of BH
Capital Ltd. and BHCL Merchant Bankers.
Contact Information
Office: 505-265-5123
Address: 2527 Virginia St NE STE F
Albuquerque NM, 87110
Website: http://www.bhclmerchantbankers.com/#!technology/c294
Just Ask George webcast: https://www.youtube.com/user/BHCapitalLTD
Linkedin: www.linkedin.com/in/georgelovatojr/