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The Mobile Influencer презентация
Содержание
- 1. The Mobile Influencer
- 2. 1878 75 years Attention is on the
- 3. “ A (Newsbrand’s) main product is
- 4. “ If the model works, an
- 5. What is the link between mobility &
- 6. Younger, better educated, more progressive
- 7. What makes this group influential? By definition,
- 8. Are we too hurried and self-absorbed on our devices to talk to each other?
- 9. All news brands have high concentrations of mobile influencers
- 10. Number of brand/product conversations per day
- 11. Number of brands mentioned per day +42%
- 12. Mobile influencers have more OOH conversations than average too Total GB Mobile Influencers
- 13. Mobile influencers more likely to talk about
- 14. MUCH more influential % who are Conversation
- 15. Influence isn’t something you can buy, you
- 16. Thank you…
Слайд 21878
75 years
Attention is on the decline, and will only get worse
Time
Year of launch
1979
1990
2003
2004
2008
2009
2010
2012
75 years
16 years
7 years
6 years 5 months
4 years 6 months
2 years 2 months
3 years 4 months
2 years 4 months
1 year 3 months
Слайд 3
“
A (Newsbrand’s) main product is not
news or information, but influence:
“
Philip Meyer,
The Vanishing Newspaper
News brands have a uniquely
influential role to play in society
Слайд 4
“
If the model works, an influential (news brand) will have readers
“
Philip Meyer
People trust influential brands… and
people pay attention to what they trust
Слайд 5What is the link between mobility & influence?
+
+
Tech Mobility
Leisure Mobility
Physical Mobility
Use
In past 14 days have been to cinema or visited shopping centre/mall
In past 14 days have used various forms of public transport or had a 30 min drive to work
Defining the mobile influencer audience
Слайд 6Younger, better educated, more progressive
1 in 2
are under 35
20%
more
63%
are ‘progressive’
Слайд 7What makes this group influential?
By definition, get out more & do
Network size is 18% bigger than the GB average
Слайд 10Number of brand/product conversations per day
+29%
+60%
+102%
Total GB
population
Mobile Influencer
Mobile Influencer GNM audience
Mobile
11
14
17
22
Слайд 11Number of brands mentioned per day
+42%
+77%
Total GB
population
Mobile Influencer
Mobile Influencer GNM audience
10
14
17
+95%
19
Mobile
Слайд 13Mobile influencers more likely to talk about
key topic categories
Category Conversation
Слайд 14MUCH more influential
% who are Conversation Catalysts
Total GB
Mobile Influencers
Mobile Influencer -
Mobile Influencer - GNM
Mobile Influencer - GNM mobile/tablet
Слайд 15Influence isn’t something you can buy, you have to earn it
Audiences
If you want to get attention and stand out from the clutter you need to be influential
Grow your influence by talking to the Mobile Influencer news brand audience
