The Business Case for EMPLOYER BRANDING презентация

Featured Speakers Lauren Wright Head of Global Business Expansion Glassdoor Karen Parsons Strategic Account Director LHH

Слайд 1The Business Case for EMPLOYER BRANDING


Слайд 2Featured Speakers
Lauren Wright
Head of Global Business Expansion
Glassdoor
Karen Parsons
Strategic Account Director
LHH


Слайд 3What is an employer brand?


Слайд 4An organisation’s reputation as an employer


Слайд 5An organisation’s reputation as an employer


Слайд 6What impacts a strong employer brand
Top 5:


Слайд 7


STRONG EMPLOYER BRAND
High Brand Awareness
Retention
More Job Offers Accepted
Revenue Goes Up
More Quality Applicants
Lower

Cost-Per-Hire
Higher Number of Referrals

POOR EMPLOYER BRAND
Low Brand Awareness
Attrition
Declined Offers
Low Productivity
Long time-to-hire
High Cost-Per-Hire
Poor Referral Programmes

vs.


Слайд 8So why are we here?
Satisfied employees tell three friends…
Angry employees tell

3,000 or more.

“In prior generations, you get married and you start a career and you do that immediately. What young people today are seeing is that approach has led to divorces, to people unhappy with their careers ... The majority want to get married [...] they just want to do it right the first time, the same thing with their careers”


Слайд 9


would not take a job with a company that had a

bad reputation, even if they were unemployed!


69%

Source: Allegis Group Services Study, August 2012 (1,010 US Workers)


30%

Say organisations rarely or never promote internal networking.


40%

Say organisations rarely or never provide career planning and development.

Source: LHH Talent Mobility Research Report 2015

Source: LHH Talent Mobility Research Report 2015


Слайд 10Employment brand messages
3 Most Influential:


Слайд 11How does your online presence impact your employer brand?


Слайд 12+
Hiring
Manager
Recruiter
Career
Page

Hiring
Manager
Recruiter
Career
Page


Today
Yesterday
Employers
Perspective
Employers
Perspective
Candidates Rely on Both
Peers and Employer Insight
Candidates Rely on
Employers Insight Only
The

decision making process has changed

Слайд 13Today’s candidates’ decision process



Слайд 14
61%
job seekers in US
use Glassdoor when
searching for jobs
Company Benefits
Annual Leave
“Very

good. You can also buy more holidays.”



Interview Questions
Recruitment Consultant
“Want to see what you’re like working with a group…and your real personality.”

Salary
Business Analyst
£40k (1.1k Salaries)

388 Reviews

Candidates are hungry for information

COMPANY ABC


Слайд 15Candidates’ journey
These candidates really want to work for you!


Слайд 16Reputation
How to Measure:
Start managing your reputation across social channels


Слайд 17Measure: understanding your brand and reputation
Brand Awareness
Company Reputation
Employee Sentiment




Your Company
Competitor No.

1

Competitor No. 2




Your Company

Competitor No. 2

Competitor No. 1




94.9%

97.3%

46.8%


Слайд 18
Most job seekers read 4-7 reviews before forming an opinion of

a company

Source: Glassdoor Site Survey, October 2013


Слайд 19
70% of employees say they are ‘OK’ or ‘Satisfied’ with their

jobs and companies

3.2 average site-wide company ranking

68% average site-wide CEO approval rating

60% of reviews are from current employees

Sources: Glassdoor User Survey 2014

A look at the numbers…


Слайд 20Tell your story


Слайд 21Step 1: Get involved today and claim your profile


1


Слайд 22Step 2: use online resources & content
2


Слайд 23
Step 3: embrace transparency — OpenCompany

Launched in April 2014
100+ employers have

achieved OpenCompany status
13,861 Photos, Reviews, Company Descriptions contributed since launch

2


Слайд 24


LHH Alumni Promoter System (APS)


Слайд 26
increase in the quality of the candidate pool

54%
According to a 2014

CEB report
Employers that invested in employer branding reported…

Слайд 27
Sources:
*Bersin by Deloitte, November, 2011
**Employer Branding Global Trends Study Report, May

2014

Cost savings from employer branding

Example:


Слайд 28Get started


Слайд 30Action Plan


Слайд 31Understand. Develop. Deploy…talent


Слайд 32Questions?


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