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The Business Case for EMPLOYER BRANDING презентация
Содержание
- 1. The Business Case for EMPLOYER BRANDING
- 2. Featured Speakers Lauren Wright Head of Global
- 3. What is an employer brand?
- 4. An organisation’s reputation as an employer
- 5. An organisation’s reputation as an employer
- 6. What impacts a strong employer brand Top 5:
- 7. STRONG EMPLOYER BRAND High
- 8. So why are we here? Satisfied employees
- 9. would not take a
- 10. Employment brand messages 3 Most Influential:
- 11. How does your online presence impact your employer brand?
- 12. + Hiring Manager Recruiter Career Page
- 13. Today’s candidates’ decision process
- 14. 61% job seekers in US use
- 15. Candidates’ journey These candidates really want to work for you!
- 16. Reputation How to Measure: Start managing your reputation across social channels
- 17. Measure: understanding your brand and reputation Brand
- 18. Most job seekers read 4-7 reviews
- 19. 70% of employees say they
- 20. Tell your story
- 21. Step 1: Get involved today and claim your profile 1
- 22. Step 2: use online resources & content 2
- 23. Step 3: embrace transparency — OpenCompany
- 24. LHH Alumni Promoter System (APS)
- 25. ROI
- 26. increase in the quality of
- 27. Sources: *Bersin by Deloitte, November, 2011
- 28. Get started
- 30. Action Plan
- 31. Understand. Develop. Deploy…talent
- 32. Questions?
Слайд 2Featured Speakers
Lauren Wright
Head of Global
Business Expansion
Glassdoor
Karen Parsons
Strategic Account Director
LHH
Слайд 7
STRONG
EMPLOYER BRAND
High Brand Awareness
Retention
More Job Offers Accepted
Revenue Goes Up
More Quality Applicants
Lower
Higher Number of Referrals
POOR
EMPLOYER BRAND
Low Brand Awareness
Attrition
Declined Offers
Low Productivity
Long time-to-hire
High Cost-Per-Hire
Poor Referral Programmes
vs.
Слайд 8So why are we here?
Satisfied employees tell three friends…
Angry employees tell
“In prior generations, you get married and you start a career and you do that immediately. What young people today are seeing is that approach has led to divorces, to people unhappy with their careers ... The majority want to get married [...] they just want to do it right the first time, the same thing with their careers”
Слайд 9
would not take a job with a company that had a
69%
Source: Allegis Group Services Study, August 2012 (1,010 US Workers)
30%
Say organisations rarely or never promote internal networking.
40%
Say organisations rarely or never provide career planning and development.
Source: LHH Talent Mobility Research Report 2015
Source: LHH Talent Mobility Research Report 2015
Слайд 12+
Hiring
Manager
Recruiter
Career
Page
Hiring
Manager
Recruiter
Career
Page
Today
Yesterday
Employers
Perspective
Employers
Perspective
Candidates Rely on Both
Peers and Employer Insight
Candidates Rely on
Employers Insight Only
The
Слайд 14
61%
job seekers in US
use Glassdoor when
searching for jobs
Company Benefits
Annual Leave
“Very
Interview Questions
Recruitment Consultant
“Want to see what you’re like working with a group…and your real personality.”
Salary
Business Analyst
£40k (1.1k Salaries)
388 Reviews
Candidates are hungry for information
COMPANY ABC
Слайд 17Measure: understanding your brand and reputation
Brand Awareness
Company Reputation
Employee Sentiment
Your Company
Competitor No.
Competitor No. 2
Your Company
Competitor No. 2
Competitor No. 1
94.9%
97.3%
46.8%
Слайд 18
Most job seekers read 4-7 reviews before forming an opinion
of
Source: Glassdoor Site Survey, October 2013
Слайд 19
70% of employees
say they are ‘OK’ or ‘Satisfied’
with their
3.2 average
site-wide company ranking
68% average
site-wide CEO approval rating
60% of reviews
are from current employees
Sources: Glassdoor User Survey 2014
A look at the numbers…
Слайд 23
Step 3: embrace transparency — OpenCompany
Launched in April 2014
100+ employers have
13,861 Photos, Reviews, Company Descriptions contributed since launch
2
Слайд 26
increase in the quality
of the candidate pool
54%
According to a 2014
Employers that invested in employer branding reported…
Слайд 27
Sources:
*Bersin by Deloitte, November, 2011
**Employer Branding Global Trends Study Report, May
Cost savings from employer branding
Example:
