Презентация на тему The Business Case for EMPLOYER BRANDING

Презентация на тему Презентация на тему The Business Case for EMPLOYER BRANDING, предмет презентации: Разное. Этот материал содержит 32 слайдов. Красочные слайды и илюстрации помогут Вам заинтересовать свою аудиторию. Для просмотра воспользуйтесь проигрывателем, если материал оказался полезным для Вас - поделитесь им с друзьями с помощью социальных кнопок и добавьте наш сайт презентаций ThePresentation.ru в закладки!

Слайды и текст этой презентации

Слайд 1
The Business Case for  EMPLOYER BRANDING
Текст слайда:

The Business Case for EMPLOYER BRANDING


Слайд 2
Featured SpeakersLauren WrightHead of Global  Business ExpansionGlassdoorKaren ParsonsStrategic Account DirectorLHH
Текст слайда:

Featured Speakers

Lauren Wright
Head of Global Business Expansion
Glassdoor

Karen Parsons
Strategic Account Director
LHH


Слайд 3
What is an employer brand?
Текст слайда:

What is an employer brand?


Слайд 4
An organisation’s reputation as an employer
Текст слайда:

An organisation’s reputation as an employer



Слайд 5
An organisation’s reputation as an employer
Текст слайда:

An organisation’s reputation as an employer


Слайд 6
What impacts a strong employer brandTop 5:
Текст слайда:

What impacts a strong employer brand

Top 5:


Слайд 7
STRONG EMPLOYER BRANDHigh Brand AwarenessRetentionMore Job Offers AcceptedRevenue Goes UpMore Quality
Текст слайда:




STRONG EMPLOYER BRAND
High Brand Awareness
Retention
More Job Offers Accepted
Revenue Goes Up
More Quality Applicants
Lower Cost-Per-Hire
Higher Number of Referrals

POOR EMPLOYER BRAND
Low Brand Awareness
Attrition
Declined Offers
Low Productivity
Long time-to-hire
High Cost-Per-Hire
Poor Referral Programmes

vs.


Слайд 8
So why are we here?Satisfied employees tell three friends…Angry employees tell
Текст слайда:

So why are we here?

Satisfied employees tell three friends…

Angry employees tell 3,000 or more.

“In prior generations, you get married and you start a career and you do that immediately. What young people today are seeing is that approach has led to divorces, to people unhappy with their careers ... The majority want to get married [...] they just want to do it right the first time, the same thing with their careers”


Слайд 9
would not take a job with a company that had a
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would not take a job with a company that had a bad reputation, even if they were unemployed!


69%

Source: Allegis Group Services Study, August 2012 (1,010 US Workers)


30%

Say organisations rarely or never promote internal networking.


40%

Say organisations rarely or never provide career planning and development.

Source: LHH Talent Mobility Research Report 2015

Source: LHH Talent Mobility Research Report 2015


Слайд 10
Employment brand messages3 Most Influential:
Текст слайда:

Employment brand messages

3 Most Influential:


Слайд 11
How does your online presence impact your employer brand?
Текст слайда:

How does your online presence impact your employer brand?


Слайд 12
+HiringManagerRecruiterCareerPageHiringManagerRecruiterCareerPageTodayYesterdayEmployersPerspectiveEmployersPerspectiveCandidates Rely on BothPeers and Employer InsightCandidates Rely onEmployers Insight OnlyThe decision making process has changed
Текст слайда:

+

Hiring
Manager

Recruiter

Career
Page


Hiring
Manager

Recruiter

Career
Page



Today

Yesterday

Employers
Perspective

Employers
Perspective

Candidates Rely on Both
Peers and Employer Insight

Candidates Rely on
Employers Insight Only

The decision making process has changed


Слайд 13
Today’s candidates’ decision process
Текст слайда:

Today’s candidates’ decision process




Слайд 14
61%job seekers in USuse Glassdoor when searching for jobsCompany BenefitsAnnual Leave“Very
Текст слайда:


61%

job seekers in US
use Glassdoor when
searching for jobs

Company Benefits
Annual Leave
“Very good. You can also buy more holidays.”



Interview Questions
Recruitment Consultant
“Want to see what you’re like working with a group…and your real personality.”

Salary
Business Analyst
£40k (1.1k Salaries)

388 Reviews

Candidates are hungry for information

COMPANY ABC


Слайд 15
Candidates’ journeyThese candidates really want to work for you!
Текст слайда:

Candidates’ journey

These candidates really want to work for you!


Слайд 16
ReputationHow to Measure:Start managing your reputation  across social channels
Текст слайда:

Reputation

How to Measure:

Start managing your reputation across social channels


Слайд 17
Measure: understanding your brand and reputationBrand AwarenessCompany ReputationEmployee SentimentYour CompanyCompetitor No.
Текст слайда:

Measure: understanding your brand and reputation

Brand Awareness

Company Reputation

Employee Sentiment





Your Company

Competitor No. 1

Competitor No. 2




Your Company

Competitor No. 2

Competitor No. 1




94.9%

97.3%

46.8%


Слайд 18
Most job seekers read 4-7 reviews before forming an opinion
Текст слайда:


Most job seekers read 4-7 reviews before forming an opinion of a company

Source: Glassdoor Site Survey, October 2013


Слайд 19
70% of employees  say they are ‘OK’ or ‘Satisfied’
Текст слайда:


70% of employees say they are ‘OK’ or ‘Satisfied’ with their jobs and companies

3.2 average site-wide company ranking

68% average site-wide CEO approval rating

60% of reviews are from current employees

Sources: Glassdoor User Survey 2014

A look at the numbers…


Слайд 20
Tell your story
Текст слайда:

Tell your story


Слайд 21
Step 1: Get involved today and claim your profile1
Текст слайда:

Step 1: Get involved today and claim your profile



1


Слайд 22
Step 2: use online resources & content2
Текст слайда:

Step 2: use online resources & content

2


Слайд 23
Step 3: embrace transparency — OpenCompanyLaunched in April 2014100+ employers have
Текст слайда:


Step 3: embrace transparency — OpenCompany


Launched in April 2014
100+ employers have achieved OpenCompany status
13,861 Photos, Reviews, Company Descriptions contributed since launch

2


Слайд 24
LHH Alumni Promoter System (APS)
Текст слайда:




LHH Alumni Promoter System (APS)


Слайд 25
ROI
Текст слайда:

ROI


Слайд 26
increase in the quality  of the candidate pool54%According to a
Текст слайда:


increase in the quality of the candidate pool


54%

According to a 2014 CEB report
Employers that invested in employer branding reported…


Слайд 27
Sources:*Bersin by Deloitte, November, 2011**Employer Branding Global Trends Study Report, May
Текст слайда:


Sources:
*Bersin by Deloitte, November, 2011
**Employer Branding Global Trends Study Report, May 2014

Cost savings from employer branding

Example:


Слайд 28
Get started
Текст слайда:

Get started


Слайд 29

Слайд 30
Action Plan
Текст слайда:

Action Plan


Слайд 31
Understand. Develop. Deploy…talent
Текст слайда:

Understand. Develop. Deploy…talent


Слайд 32
Questions?
Текст слайда:

Questions?


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