SWOT презентация

Содержание

1. SWOT
2. WHEN USED RIGHT, SWOT IS A POWERFUL BRAINSTORMING TOOL FOR EXPLORING STRATEGY
3. UNFORTUNATELY, MANY ENTREPRENEURS DON’T KNOW HOW TO USE IT PROPERLY
4. AND IN MY EXPERIENCE, SWOT HAS LOST ITS PRACTICAL VALUE OVER THE YEARS
5. ME THINKS IT IS TIME FOR A REFRESHER COURSE
6. A SWOT STARTS BY LOOKING INWARDS
7. IT ASKS WHAT STRENGTHS & WEAKNESSES DO YOU BRING TO THE TABLE
8. BUT IT ALSO CONSIDERS THE EXTERNAL CONTEXT
9. IT ASKS WHAT OPPORTUNITIES & THREATS ARE IMPACTING YOU FROM THE OUTSIDE
10. MISTAKE #1 CONFUSING INTERNAL CAPABILITIES VERSUS EXTERNAL DRIVERS
11. LET’S LOOK AT AN EXAMPLE…
12. STRENGTH WEAKNESS OPPORTUNITIES THREATS HERE IS A BLANK SWOT TABLE
13. DRAW ONE OF THESE ON SOME LARGE
14. HAVE ALL THE MEMBERS OF THE TEAM
15. HAVE EVERYONE READ AS A GROUP, CLARIFYING AS REQUIRED, AND MERGING DUPLICATES
16. WARNING: IN THIS PROCESS, YOU’LL FIND SOME
17. WARNING: MAKE SURE THAT EVERYONE HAS A
18. YOU’LL END UP WITH SOMETHING LIKE THIS
19. STRENGTH WEAKNESS OPPORTUNITIES THREATS Unique domain skills
20. HOWEVER, THOUGH INTERESTING, THERE WILL BE NO THOUGHTFUL PRIORITIZATION AT THIS STAGE
21. MISTAKE #2 NOT PRIORITIZING IDEAS
22. AS A GROUP YOU NEED TO PRIORITIZE (FORCE-RANK) THE ITEMS IN EACH CELL
23. TO DO THIS, USE THE WISDOM-OF-CROWDS
24. START BY GIVING EVERYONE 10 VIRTUAL DOLLARS
25. ASK EACH PERSON TO INVEST SOME OR
26. EVERYONE MUST SPEND ALL THEIR MONEY
27. YOU CAN SPEND $1 ON AN IDEA,
28. HERE IS AN EXAMPLE OF WHAT THE
29. STRENGTH WEAKNESS OPPORTUNITIES THREATS Unique domain skills
30. AT THE END OF THE EXERCISE, YOU’LL HAVE GROUP-DEFINED PRIORITIES
31. GO THROUGH ALL CELLS AND RE-SORT IDEAS
32. STRENGTH WEAKNESS OPPORTUNITIES THREATS Strong existing client
33. NOW IT IS TIME TO DEVELOP ACTIONABLE SMART OBJECTIVES USING A TOWS DIAGRAM
34. SMART ACTION ITEMS ARE: SPECIFIC MEASURABLE ACHIEVABLE RELEVANT (TO STRATEGY) TIMELY
35. IN A TOWS DIAGRAM, YOU SHIFT THE
36. STRENGTH Strong existing client relationships Unique domain
37. INSIDE THE GRID, YOU ARE LOOKING TO
38. SMART ACTIONS TO USE STRENGTHS TO DELIVER
39. MISTAKE 3 STRATEGY ACTION ITEMS MUST BE SMART
40. GOOD LUCK, I HOPE YOU FIND SWOT-TOWS USEFUL AS YOU DEFINE AND EVOLVE YOUR STRATEGY
41. SHARE THIS DECK & FOLLOW ME (please-oh-please-oh-please-oh-please)
42. CLICK HERE FOR MORE!!!!

WHEN USED RIGHT, SWOT IS A POWERFUL BRAINSTORMING TOOL FOR EXPLORING STRATEGY

Слайд 1SWOT
PROPER FACILITATION OF SWOT-TOWS BRAINSTORMING
USING

Слайд 2WHEN USED RIGHT, SWOT IS A POWERFUL BRAINSTORMING TOOL FOR EXPLORING

STRATEGY

Слайд 3UNFORTUNATELY, MANY ENTREPRENEURS DON’T KNOW HOW TO USE IT PROPERLY

Слайд 4AND IN MY EXPERIENCE, SWOT HAS LOST ITS PRACTICAL VALUE OVER

THE YEARS

Слайд 5ME THINKS IT IS TIME FOR A REFRESHER COURSE

Слайд 6A SWOT STARTS BY LOOKING INWARDS

Слайд 7IT ASKS WHAT STRENGTHS & WEAKNESSES DO YOU BRING TO THE

TABLE

Слайд 8BUT IT ALSO CONSIDERS THE EXTERNAL CONTEXT

Слайд 9IT ASKS WHAT OPPORTUNITIES & THREATS ARE IMPACTING YOU FROM THE

OUTSIDE

Слайд 10MISTAKE #1
CONFUSING INTERNAL CAPABILITIES VERSUS EXTERNAL DRIVERS

Слайд 11LET’S LOOK AT AN EXAMPLE…

Слайд 12STRENGTH
WEAKNESS
OPPORTUNITIES
THREATS

HERE IS A BLANK SWOT TABLE

Слайд 13DRAW ONE OF THESE ON SOME LARGE FLIP CHART PAPER AND

TAPE IT TO THE WALL (OR JUST DRAW ON THE WALLS)

Слайд 14HAVE ALL THE MEMBERS OF THE TEAM INDEPENDENTLY (WITHOUT TALKING) WRITE

SINGLE IDEAS USING POST-IT NOTES & STICK THEM IN THE RELEVANT CELL

Слайд 15HAVE EVERYONE READ AS A GROUP, CLARIFYING AS REQUIRED, AND MERGING

DUPLICATES

Слайд 16WARNING: IN THIS PROCESS, YOU’LL FIND SOME EXAMPLES OF THREATS &

OPPORTUNITIES THAT ARE ACTUALLY INTERNAL RATHER THAN EXTERNAL, SO YOU’LL NEED TO REPHRASE THEM OR MOVE THOSE IDEAS TO STRENGTH/WEAKNESS

Слайд 17WARNING: MAKE SURE THAT EVERYONE HAS A CHANCE TO SPEAK UP

AND THAT EVERYONE FULLY UNDERSTANDS EACH IDEA

Слайд 18YOU’LL END UP WITH SOMETHING LIKE THIS

Слайд 19STRENGTH
WEAKNESS
OPPORTUNITIES
THREATS
Unique domain skills in our market
Strong existing client relationships
Ahead of the

competitors by 6-9 months

Mature R&D program

Sufficiently sized financial war chest

High key-man risk

Product-Market fit in new segments

Internal politics & bureaucracy

Still lack strategic alliances

Strong, new entrants

Potential regulatory changes

Weak macro-economics

Traditional competitors moving down into our segment

Labour shortage in local market

Emerging HNW Insurance segment

Growth in Asia

Maturity of Mobile / Social / IoT

High levels of cash holdings in target segment

Слайд 20HOWEVER, THOUGH INTERESTING, THERE WILL BE NO THOUGHTFUL PRIORITIZATION AT THIS

STAGE

Слайд 21MISTAKE #2
NOT PRIORITIZING IDEAS

Слайд 22AS A GROUP YOU NEED TO PRIORITIZE (FORCE-RANK) THE ITEMS IN

EACH CELL

Слайд 23TO DO THIS, USE THE WISDOM-OF-CROWDS

Слайд 24START BY GIVING EVERYONE 10 VIRTUAL DOLLARS

Слайд 25ASK EACH PERSON TO INVEST SOME OR ALL OF THEIR $10

INTO THE IDEAS IN EACH CELL BASED ON HOW IMPORTANT THEY FIND THE IDEA

(THE FACILITATOR CAN SERVE AS THE BOOKIE)

Слайд 26EVERYONE MUST SPEND ALL THEIR MONEY

Слайд 27YOU CAN SPEND $1 ON AN IDEA, OR ALL $10, OR

ANYTHING IN BETWEEN

(BUT REMEMBER OTHERS ARE INVESTING TOO, SO SPEND WISELY)

Слайд 28HERE IS AN EXAMPLE OF WHAT THE OUTPUT MIGHT LOOK LIKE

FOR THE STRENGTHS CELL, GIVEN A TEAM OF 5 ($50)

Слайд 29STRENGTH
WEAKNESS
OPPORTUNITIES
THREATS
Unique domain skills in our market
Strong existing client relationships
Ahead of the

competitors by 6-9 months

Mature R&D program

Sufficiently sized financial war chest

High key-man risk

Product-Market fit in new segments

Internal politics & bureaucracy

Still lack strategic alliances

XXX

Strong, new entrants

Potential regulatory changes

Weak macro-economics

Traditional competitors moving down into our segment

Labour shortage in local market

Emerging HNW Insurance segment

Growth in Asia

Maturity of Mobile / Social / IoT

High levels of cash holdings in target segment

$25

$14

Слайд 30AT THE END OF THE EXERCISE, YOU’LL HAVE GROUP-DEFINED PRIORITIES

Слайд 31GO THROUGH ALL CELLS AND RE-SORT IDEAS ACCORDING TO THE PRIORITIES

(FOCUS

ON THOSE THAT NATURALLY BUBBLED UP BASED ON INVESTMENT SIZES. IF YOU HAVE A LARGE ENOUGH TEAM, THERE WILL BE OBVIOUS WINNERS & LOSERS THANKS TO STATISTICS)

Слайд 32STRENGTH
WEAKNESS
OPPORTUNITIES
THREATS
Strong existing client relationships
Unique domain skills Mature R&D program
Sufficiently sized financial

war chest
Mature R&D program
Ahead of the competitors

High key-man risk
Product-Market fit in new segments
Still lack strategic alliances
Internal politics & bureaucracy

Strong, new entrants
Traditional competitors moving down into our segment
Labour shortage in local market
Weak macro-economics
Potential regulatory changes

Emerging HNW Insurance segment
Maturity of Mobile / Social / IoT
High levels of cash holdings in target segment
Growth in Asia

Слайд 33NOW IT IS TIME TO DEVELOP ACTIONABLE SMART OBJECTIVES USING A

TOWS DIAGRAM

Слайд 34SMART ACTION ITEMS ARE:
SPECIFIC
MEASURABLE
ACHIEVABLE
RELEVANT (TO STRATEGY)
TIMELY

Слайд 35IN A TOWS DIAGRAM, YOU SHIFT THE SWOT CELLS TO THE

OUTSIDE OF A NEW GRID

Слайд 36STRENGTH
Strong existing client relationships
Unique domain skills Mature R&D program
Sufficiently sized financial

war chest

WEAKNESS
High key-man risk
Product-Market fit in new segments

OPPORTUNITIES
Emerging HNW Insurance segment
Maturity of Mobile / Social / IoT

THREATS
Strong, new entrants
Traditional competitors moving down into our segment
Labour shortage in local market

Слайд 37INSIDE THE GRID, YOU ARE LOOKING TO DEVELOP SMART ACTION ITEMS

THAT LEVERAGE THE SWOT ACCORDING TO THE FOLLOWING RULES

Слайд 38SMART ACTIONS TO USE STRENGTHS TO DELIVER OPPORTUNITY
SMART ACTIONS TO ENSURE

WEAKNESS DOES NOT UNDERMINE OPPORTUNITY

SMART ACTIONS TO USE STRENGTHS TO COUNTER THREATS

SMART ACTIONS TO ENSURE WEAKNESS DOES NOT HELP MANIFEST THREAT

STRENGTH
Strong existing client relationships
Unique domain skills Mature R&D program
Sufficiently sized financial war chest

WEAKNESS
High key-man risk
Product-Market fit in new segments

OPPORTUNITIES
Emerging HNW Insurance segment
Maturity of Mobile / Social / IoT

THREATS
Strong, new entrants
Traditional competitors moving down into our segment
Labour shortage in local market

Слайд 39MISTAKE 3
STRATEGY ACTION ITEMS MUST BE SMART

Слайд 40GOOD LUCK, I HOPE YOU FIND SWOT-TOWS USEFUL AS YOU DEFINE

AND EVOLVE YOUR STRATEGY

Слайд 41SHARE THIS DECK & FOLLOW ME
(please-oh-please-oh-please-oh-please)
stay up to date with my

future slideshare posts

http://www.slideshare.net/selenasol/presentations
https://twitter.com/eric_tachibana
http://www.linkedin.com/pub/eric-tachibana/0/33/b53

Слайд 42CLICK HERE FOR MORE!!!!

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