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PR on the Internet презентация
Содержание
- 1. PR on the Internet
- 2. PR ON THE INTERNET Introduction Types of
- 3. PROs & CONs Relatively cheap
- 4. BASIC INTENET RESOURCES Web sites Social networks Browsers/ search engines Portals
- 5. TYPES OF INTENET RESOURCES web sites Visit-card-type
- 6. TYPES OF INTENET RESOURCES inner use Corporate media (part of web site/ intranet)
- 7. TYPES OF INTENET RESOURCES community resources Blogs Social networks Chats & forums Reviews
- 8. TYPES OF INTENET RESOURCES other Libraries, dictionaries,
- 9. ADVERTISING ON THE INTERNET Viral Banners
- 10. PROMOTION ON THE INTERNET Likes and reposts
- 11. PROMOTION ON THE INTERNET Visit exchange systems
- 12. DIRTY METHODS Spam Spamdexing (cloaking, doorways, code
- 13. BOOKS TO READ
PR ON THE INTERNET Introduction Types of the Internet resources Promotion on the Internet Dirty methods References
Слайд 2PR ON THE INTERNET
Introduction
Types of the Internet resources
Promotion on the Internet
Dirty
methods
References
References
Слайд 3
PROs & CONs
Relatively cheap
May use all kinds of channels
Gives a perfect
chance for two-way communication
Highly credible
Easy tool for communication btw strangers
Immediate & anonymous
Highly credible
Easy tool for communication btw strangers
Immediate & anonymous
PASSIVE
Perfect tool for dirty PR (credible, anonymous, immediate)
Strangers: starts functioning without control
No way to delete info
Слайд 5TYPES OF INTENET RESOURCES
web sites
Visit-card-type web site
Promo web site
Corporate/ official web
site
Слайд 8TYPES OF INTENET RESOURCES
other
Libraries, dictionaries, maps, games, porn, etc.
Web site to
serve the need of other resources (catalogues, ratings, archives, etc.)
Слайд 9ADVERTISING ON THE INTERNET
Viral
Banners
Text ad
Rich media
Contextual
Product placement
Mail lists & posts
(e-mail,
social networks)
Panel ad
Non-standard advertising (video games, screensavers, flash animation)
social networks)
Panel ad
Non-standard advertising (video games, screensavers, flash animation)
Слайд 10PROMOTION ON THE INTERNET
Likes and reposts for a discount
Press releases
Online conferences/activities
Слайд 11PROMOTION ON THE INTERNET
Visit exchange systems
Search optimizing
Cooperation with thematic resources
Joining a
catalogue or a content provider
After-indexation
After-indexation
Слайд 12DIRTY METHODS
Spam
Spamdexing (cloaking, doorways, code swapping)
Messages in forums or social networks
Typescwatting
Quotation spam
Pop-up windows
