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пиар презентация
Содержание
- 1. пиар
- 2. PLAN Definition Time Main goal Nature of
- 3. DEFINITION Advertising - public
- 4. TIME Advertising is a time-limited company for
- 5. MAIN GOAL Sales of goods and /
- 6. NATURE OF WORK Served discretely, intermittently A continuous and systematic process
- 7. OBJECT Product and / or service Ideology, worldview, fashion, style, brand, etc.
- 8. CUSTOMER Subdivisions of the company Management of a company, party, region
- 9. CONCLUSION PR is a strategy, and advertising
- 10. REFERENCES http://izron.ru/articles/razvitie-ekonomiki-i-menedzhmenta-v-sovremennom-mire-sbornik-nauchnykh-trudov-po-itogam-mezhdunarodn/sektsiya-12-pr-i-reklama/pr-i-reklama-skhodstva-i-razlichiya/ http://mediabitch.ru/pr-vs-reclama/
PLAN Definition Time Main goal Nature of work Object Customer Conclusion References
Слайд 3
DEFINITION
Advertising - public information of the firm for potential buyers, consumers
about goods and services, about their quality, advantages, advantages, as well as about the merits of the company itself.
Public Relations is the communicative activity of the company aimed at creating harmonious relations with the society, establishing and maintaining effective relations with useful audiences, studying public opinion and responding to it.
Public Relations is the communicative activity of the company aimed at creating harmonious relations with the society, establishing and maintaining effective relations with useful audiences, studying public opinion and responding to it.
Слайд 4TIME
Advertising is a time-limited company for throwing information about a product
or service into the public space
the PR mechanism is focused on building continuous relationships with different social groups
Слайд 9CONCLUSION
PR is a strategy, and advertising is a tactic of success
However,
the categories "advertising" and "PR" unite the concept - "management of opinion".
Слайд 10REFERENCES
http://izron.ru/articles/razvitie-ekonomiki-i-menedzhmenta-v-sovremennom-mire-sbornik-nauchnykh-trudov-po-itogam-mezhdunarodn/sektsiya-12-pr-i-reklama/pr-i-reklama-skhodstva-i-razlichiya/
http://mediabitch.ru/pr-vs-reclama/
