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Mobiles Learn Human: Follow the Needs презентация
Содержание
- 1. Mobiles Learn Human: Follow the Needs
- 2. 33% of US and EU5
- 3. Source: nVision Research, 2014 Among global
- 4. CONTROL QUIET CELEBRITY
- 5. CONTROL QUIET CELEBRITY
- 6. PERSONAL HEALTH TRACKING APPS Source: nVision Research,
- 8. CONTROL QUIET CELEBRITY
- 9. Source: nVision Research, 2014 “I receive too
- 10. Source: nVision Research, 2014 USA Spain 52%
- 12. Quiet Apps Quiet apps Quiet hardware
- 13. CONTROL QUIET CELEBRITY
- 15. Source: nVision Research, 2014 I only ever
- 16. of Gen Y regularly post
- 17. What’s next? Bio-sharing… “Biogram lets
- 18. CONTROL QUIET CELEBRITY
- 19. www.futurefoundation.net @futurethoughts
33% of US and EU5 consumers (72% of 16-24s) say they browse the internet in bed every single night Source: nVision Research, 2014
Слайд 2
33% of US and EU5 consumers (72% of 16-24s) say
they browse the internet in bed every single night
Source: nVision Research, 2014
Слайд 3
Source: nVision Research, 2014
Among global 16-24s who regularly communicate via social
networks, 50% prefer to do so via a mobile device
40%+ of GB Millennials say they will be using their smartphone to order some of their Christmas gifts this year
Smartphone penetration by 2018 (among adults 16-64): 70%+ in EU5, Nordics, US
and China
Слайд 9Source: nVision Research, 2014
“I receive too many calls and notifications at
unwanted times”
“I check my phone more
often than I would like too”
43%
Слайд 15Source: nVision Research, 2014
I only ever post
about positive
aspects of
my life
1 in 3
TOTAL
Слайд 16
of Gen Y regularly post updates/photos to their social network
while attending a live event
50%
Слайд 17
What’s next? Bio-sharing…
“Biogram lets anyone stamp their heart rate data
on photos. It's not that exciting, perhaps, for pictures taken on a relaxed day in the park with friends. But sharing your heartbeat after climbing a major mountain peak? That's bragging rights”.
of Gen Y “live uploaders” would be interested in “biometric” mobile content
3 in 4
