Mobile Games: Europe VS Asia презентация

Korea, while educated from German international school)

Games Industry since 2001

First half of carrier in Asia, later half in Europe (UK, Germany)

NCsoft (Korean HQ & Europe), Electronics Arts, Crytek

Business Development, Online Publishing, Market Analysis, Marketing, Production, Monetization

Currently Responsible at Crytek: All Business Development responsibilities on Games, focus on Games as a Service: PC, Console and also MOBILE

Game Market: $21.7 Billion

Asia: $12.2Billion

Europe (Western+Eastern): $3.8 Billion
Europe + North America: $8.8Billion

Asia is clearly the biggest Mobile Game market

Source: Newzoo

side, many Asian contributors in global top list: mainly Japanese, Chinese and Korean.

Source: App Annie

* Supercell is counted in SoftBank

2014

Most markets have similar top3: CoC, Candy Crush, Game of War

Japan, China, Korea have different profile of top apps

Nevetheless Korea has Clash of Clans on top chart

have similar profiles in the top 10 markets

UK has a bit of US like attributes, but overall it’s a fairly similar chart across

Source: App Annie, date as of Oct19 2014

Oct19 2014

All 3 Major Asian markets are pretty much completely different top10 charts

Mainly key local contributors are leading in each market

It opened up as a social platform for games and became the platform to integrate in the Korean market
Quickest turnaround in the chart trends. Currently Mid-core RPG are dominating top charts mainly

Board Game

FIFA Game

Running Game
Tencent

markets. (and there are much more!)
Asia has big market numbers. This doesn’t mean it’s less competitive. (Actually the reverse)
It is possible for Western games to be successful in Asian markets: although it needs dedication per market and correct local approaches
There is no cross-Asian key player(publisher), hence there cannot be a cross-Asian partner, not yet.
More Western games will make it to Asia, but more Asian games will also come to the West