Lost in Translation:The Missing Link in Strategy Execution презентация

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Today’s Moderator @AndyWebcast Andrew Bateman

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Lost in Translation: The Missing Link in Strategy Execution


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Today’s Moderator


@AndyWebcast
Andrew Bateman


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THANK YOU
www.insight-experience.com


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For a PDF copy of the slides used during this webcast,

click button above.



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This presentation contains polls, to participate please use the polling widget

to the side of the player.

If you do not see this, please open a new tab in your browser and visit www.pollev.com/hciwebcasts



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Today’s Guest Speakers

Nick Noyes
Founding Partner
Insight Experience
Karen Powell
Director of Program Development &

Delivery
Insight Experience

Слайд 7Lost in Translation: The Missing Link in Strategy Execution A webinar from

Insight Experience

Слайд 8Learn about a model to improve the effectiveness of strategy execution


Understand how other companies have put this approach and underlying skills into action;
Gain insight into ways to learn and apply the model and skills at your organization
Leave this webinar with some useful tools to help you in the future

Outcomes for today


Слайд 9Insight Experience creates dynamic business simulation-based learning experiences that connect leadership

to business results
We create group-based learning experiences at all levels of management
We work globally across all industries, with a focus on Fortune 1,000 clients
Team members have 20 years of experience in the simulation industry



About Insight Experience


Слайд 10We focus on four core leadership challenges


Слайд 11Our experience with strategy execution
1. We work with organizations to develop their

leaders’ strategy execution skills

2. We observe leaders executing strategy “real time” in simulation teams

2 lenses




Слайд 12The problem with strategy execution
“90% of well-formulated strategies fail due to

poor execution.”
– Harvard Business Review

“According to several surveys of top executives, only 19% of strategic plans achieve their objectives.”
– Harvard Business Review

“69% of surveyed leaders are not confident in their organization’s ability to execute strategy.”
– Minnesota Council for Quality

“61% of respondents acknowledge that their firms often struggle to bridge the gap between strategy formulation and its day-to-day implementation.”
– The Economist

Слайд 13…and if you dig a little deeper….
“Only 27% of a typical

organization’s employees have access to its strategic plan.
Many larger organizations don’t have a consistent way to even describe their strategy, other than in a large strategic planning binder.
60% of typical organizations do not link their strategic priorities to their budget.
92% of organizations do not report on lead performance indicators.”
– Harvard Business Review


Слайд 14The missing link: strategy translation


Слайд 15Strategy translation in action
Strategic
Direction
Operating Decision/ Translation Challenge
Reduce costs in the business

by centralizing to Centers of Excellence

Close a Call Center




Слайд 16Understand
Let’s take a look at what she did
Used market data and

asked questions to form an understanding of WHY centralization was important.

Understand

Connect

Align


Слайд 17You get buy-in and commitment, everyone is moving in the same

direction, everyone is working in the same direction
You develop momentum
You deliver results
More ownership and connection to the strategy; ability to control your own destiny
More accountability
Better transparency and robust dialog
More clear, consistent stories to share
People understand where they fit into the organization, and how they contribute to strategy

The impact of successful strategy translation


Слайд 18Cognitive (Business, Financial, Strategic)
Two sets of interdependent leadership skills
Interpersonal (Communication, Empathy,

Accountability)

Слайд 19Cognitive (Know Levels of Strategy; Build Information Sources)
First step: Understand
Interpersonal (Ask

Questions, Engage Senior Leaders)

Слайд 20Understand the strategy
As a leader you need to understand the what

and why of the strategy
Strategy occurs at different levels in an organization
Leaders across the organization benefit from knowing which strategic decisions they need to understand, which they give input to, and which they make themselves
A concise set of questions is a useful tool for leaders to understand strategy
Leaders use cognitive and interpersonal skills to broaden their information sources and engage senior leaders

Understand


Слайд 21Seven out of ten employees are “unknowingly misaligned with your company’s

strategic direction.”
– Kotter International

How low can it go?



“Only 14% of employees understand their company’s strategy and direction.”
– Leaderchat.org

“Ten percent of employees understand their company’s strategy.”
– Fortune Magazine

“95% of employees do not understand their organization’s strategy.”
– Harvard Business Review



Слайд 22Poll:
If I asked 10 people in your organization to tell

me the strategy, how many different responses would I hear?
none
1-3
4-6
7 or more

Слайд 23The source of confusion: strategy happens at different levels


Слайд 24Understanding strategy framework
How do we
WIN?
What is our value proposition to customers?
How

do we compete?
How do we differentiate ourselves from the competition?
How do we make money?
What drives our margin?

Слайд 25Understanding requires a strategic perspective
Context shapes your understanding and is the

foundation for engagement and commitment from your team.

Слайд 26Second step: Connect
Cognitive (Framing; Break it down for your team)
Interpersonal (Encourage

team input)

Слайд 27Connect to the strategy
As a leader you need to connect the

work of your team to the strategy
Frame your team’s role in achieving strategic objectives
What does the strategy mean for your team?
How does their work contribute to successful execution?
Break down your team’s work
Which activities are highest priority?
In what sequence?
What capabilities do you need to cultivate? (today? tomorrow?)
What milestones should you achieve?


Connect


Слайд 28Poll:
What are you seeing?


Слайд 30Framing: the leadership tool we use… whether we know it or

not

Bounds what matters in a situation (issue, outcome, time horizon)
Shapes our response
Engages others to view a situation through our lenses
Narrow frames enable action; broad frames enable creativity…


Слайд 31Framing an issue

“I need to buy a new car.”
“I want a

new highly reliable car. I need to buy a new Toyota.”



“I need a new way to commute to work.”

Fact I see…


Слайд 32Framing is a cognitive workout
Tips for Creative Alternatives:
Develop different issue

statements
Ideas from others
Reverse your challenge
Broaden/Narrow
Short/Long Term

The three different frames exercise


Слайд 33Real work examples of framing


Слайд 34Breaking it down for your team


Слайд 35Third step: Align
Cognitive (Break it down with your team)
Interpersonal (Strategic communication)


Слайд 36Align to the strategy
As a leader you constantly communicate to align

your team to deliver the strategy
Communicate the what and why
Help people understand their contribution
Ensure a feedback loop to confirm that messages have been heard
Ensure a feedback loop to gather front line intelligence
Align actions and minimize disconnects
Resolve issues quickly and transparently
Track progress and adapt plans and activities

Align


Слайд 37Clear communication is critical to alignment


Слайд 38Aligning the team: engage them in the process
Align


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Then, communicate, communicate, communicate
Communicate
Align


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Stakeholders
WHAT IS OUR STRATEGY?
How does our work connect to the bigger

picture?
How does our work support the strategy?

ARE WE MOTIVATED BY WHAT WE HEAR?
What is the tone of the message?
Have we been recognized for our efforts?
Is the message exciting and engaging?

Strategic Communication Model

Accountability

Strategic Alignment

Consistency

Spirit


Слайд 41Strategy translation: the missing link
Cognitive (Business, Financial, Strategic)
Interpersonal (Communication, Empathy, Accountability)


Слайд 42Put strategy translation to work for you


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Questions?

Nick Noyes
Founding Partner
Insight Experience
Karen Powell
Director of Program Development & Delivery
Insight Experience


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THANK YOU

www.hci.org
&
www.insight-experience.com


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