Learn to Be Persuasive презентация

Who am I? @izatlouk

Слайд 1Irena Zatloukalová, spokesperson at Seznam.cz
8th June 2104
Learn to Be Persuasive


Слайд 2Who am I?
@izatlouk


Слайд 3How to Build a Good Story


Слайд 4Practise Story Telling
@izatlouk


Слайд 5Always Start with WHY
@izatlouk


Слайд 6Do Not Make Listeners Think
@izatlouk


Слайд 7Keep It Simple
@izatlouk


Слайд 8Create Sound Bites
@izatlouk


Слайд 9Oppose Your Own Project
@izatlouk


Слайд 10How to Build a Persuasive Argument?


Слайд 11Name
@izatlouk
Tell everyone what your project is about in a memorable way

– use sound bite for that…

Слайд 12Explain
@izatlouk
What does the sound bite mean?
Do not forget to start with

why, keep it simple and tie it to emotions! (Do not talk about how great you are, but what the solution will bring to the listener and his audience, so he/she can picture it)
Quit UX newspeak! Use words your grandma understands.

Слайд 13Give Evidence
@izatlouk
Support your explanation by examples, analogies, logical sequences, i.e. evidence

that shows your solution is the best one.
These examples do not make listeners think and help them accept your solution to the problem.

Слайд 14Conclude!
@izatlouk
Do not forget to tell the listener where does all that

you have just said lead to and why is your solution the best one.

Слайд 15Education is what remains after you forgot everything


Слайд 16What Are You Waiting for?
@izatlouk


Слайд 17How to Prepare for Your Presentation?


Слайд 183 Words
@izatlouk

Which 3 words describe your project the best?
What are the

3 most important things on your project?

Слайд 19Create a Sound Bite = Name
@izatlouk

Put these 3 words into one

sentence that describes your project the best.
Make the sentence specific, memorable and thus unique!

Слайд 20Practise Presentation: Name​ Explain​ Evidence​ Conclude​


Слайд 21Oppose Your Own Project
@izatlouk


Слайд 22Knowing the Flaws of Your Project, How Will You Change Your

Presentation?

@izatlouk


Слайд 23Irena Zatloukalová
Irena.Zatloukalova@firma.seznam.cz
mobile: +420 720 365 64

Twitter / Instagram / LinkedIn /

my blog: @izatlouk

Practise argumentation as often as you can and please, let me know if these tips worked for you!


Слайд 24@Seznam_cz


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