place holder for an awesome photo of you that our Eventbrite designers will insert. No need to do anything here speakers
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LAWRENCE COBURN презентация
Содержание
- 1. LAWRENCE COBURN
- 2. & are now partners!
- 3. Agenda Context Marketing is about ROI The offline opportunity Looking ahead Questions?
- 4. Rocket ship *Source: Gartner, IDC, Ender’s Analysis
- 5. …And it’s early days *Source: Gartner, IDC, Ender’s Analysis
- 6. “90% of the data that exists
- 7. Growth of data Source: Mary Meeker
- 8. A digital layer to the real world
- 9. Starting with the smartphone
- 10. “Today, the customer experience increasingly revolves
- 11. Marketing is about ROI Marketing IT Marketing
- 12. Marketing technologies
- 13. “CMOs have long cited events, such
- 14. A collision
- 15. Primary data source
- 16. …And this
- 17. The world has changed
- 18. Events have gone digital
- 19. Personalize the experience
- 20. Surface the dark leads
- 21. Think beyond event apps
- 22. Gain event intelligence
- 23. Mission control: GDC 2014 Top game developers conference >2M taps >305K publishing actions
- 24. Methodology Every tap is a signal 8 different gestures scored
- 25. How intelligent is your event?
- 26. Keep the conversation going
- 27. Invite top speakers to return
- 28. Tell vendors how important they are
- 29. Turn influencers into advocates
- 30. Make better decisions
- 31. Intelligent events For Attendees:
- 32. The online/offline holy grail Lead Score Activities
- 33. …but hold on one sec
- 35. In review There is a digital overlay
- 36. Placeholder: for the exhibitor The Organizer: Option 1
- 37. Beacon technology
- 38. But, what comes next?
- 39. Smartphones and tablets are TODAY’S delivery vehicle for… the real disruptive force.
- 40. Smartphones and tablets are TODAY’S delivery vehicle for… persistent connectivity.
- 41. Exhibit A
- 42. Exhibit B
- 43. Exhibit C
- 46. @lawrencecoburn www.doubledutch.me lawrence@doubledutch.me
& are now partners!
Слайд 10
“Today, the customer experience increasingly revolves around technology, that means, of
course, that the customer experience increasingly generates data...”
- Forbes, January 2013
- Forbes, January 2013
Слайд 11Marketing is about ROI
Marketing IT
Marketing IT
Social Media
Website Analytics
Digital Advertising
Social Media
Website Analytics
Website
Analytics
Слайд 13
“CMOs have long cited events, such as trade shows and exhibits,
as a prime marketing and customer engagement mix, but a new study by the CMO Council has found that the old way of developing and measuring ROI for events is falling woefully behind.”
- CMO.com (April, 2013)
- CMO.com (April, 2013)
Слайд 31
Intelligent events
For Attendees:
Personalize the experience based on behavior
For Exhibitors:
Light up the
dark leads
For Organizers:
Optimize your events in real-time
Слайд 35In review
There is a digital overlay emerging on the real world
Data
capture and sharing is through the roof
Events (and retail) is a wonderful petri dish for this convergence
Events (and retail) is a wonderful petri dish for this convergence
