Слайд 1Is Apple's iOS Losing Its Grip
on the Enterprise Market?
Слайд 2In the enterprise market, Apple’s iOS has been a dominant force
for a long time.
Слайд 3But that’s starting to change.
Слайд 4Apple’s mobile OS made up 64% of all enterprise mobile activations
in Q2 2015, according to Good Technology.
Слайд 5
But that’s down from 70% in the previous quarter.
Слайд 6Meanwhile, Android is making big gains.
Слайд 7Enterprise activations of Google’s mobile OS has spiked from 26% last
quarter to 32% now.
Слайд 8So why is Apple’s lead slipping?
Слайд 9
Because Android and Windows tablets are gaining traction.
Слайд 10Apple typically holds 80% to 90% of tablet activations in the
enterprise market in any given quarter….
Слайд 11But that fell to 64% in Q2 2015.
Слайд 12
Meanwhile, Android now has a quarter of all enterprise tablet activations.
Слайд 13Android now leads Apple for tablet activations in the tech sector,
and is gaining ground in energy and manufacturing.
Слайд 14
And even Windows tablets jumped from just 1% of enterprise tablet
activations a year ago, up to 11% now.
Слайд 15But Apple still holds a substantial lead in the public sector,
healthcare, insurance, financial services, and education sectors.
Слайд 16Apple losing its dominant position in the enterprise tablet market makes
the case for a larger iPad even stronger.
Слайд 17While a so-called “iPad Pro” has been rumored for a while,
recent feature changes coming in iOS 9 show Apple’s interest in more robust iPad multi-tasking.
Слайд 18It’s clear from the recent Good Technology data that Apple needs
to do something big to gain back enterprise customers.
Слайд 19And a larger iPad could be just the thing.
Слайд 20
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