iPhone презентация

Содержание

Hypothesis: From driving innovation, Apple has been reduced to a company that churns out incrementally improved iPhones every year. But their marketing blurb is more and more clichéd by the

Слайд 1iPhone
the
evolution


Слайд 2Hypothesis:

From driving innovation, Apple has been reduced to a company that

churns out incrementally improved iPhones every year. But their marketing blurb is more and more clichéd by the version.

While the iPhone is a beautiful and impressive piece of technology, it is hardly innovative anymore, and has been overtaken by other competitive brands.

PS! This informal analysis is based on the iPhone and competing brands at the time of the 5S-launch in 2013.

the iPhone evolution


Слайд 3First, let’s take a look at the launch slogans of each

iPhone.

the iPhone evolution


Слайд 4«This changes everything.»
The slogan for the original iPhone in 2007
the iPhone evolution


Слайд 5«The first phone to beat the iPhone.»
The slogan for the iPhone 3G, 2008.
the

iPhone evolution

Слайд 6«The fastest, most powerful iPhone yet.»
The slogan for the iPhone 3GS, 2009.
the

iPhone evolution

Слайд 7«This changes everything... again.»
The slogan for the iPhone 4, 2010.
the iPhone evolution


Слайд 8«The most amazing iPhone yet.»
The slogan for the iPhone 4S, 2011.
the iPhone evolution


Слайд 9«The biggest thing to happen to iPhone since iPhone.»
The slogan for

the iPhone 5, 2012.

the iPhone evolution


Слайд 10«Forward thinking.»
The slogan for the upcoming
iPhone 5S, 2013.
the iPhone evolution


Слайд 11It appears that the slogans for any upcoming iPhone are as

incremental in their creativity as the level of innovation of the phones themselves.

Also, most slogans for the S-versions end with «yet».

the iPhone evolution


Слайд 12Second, let’s compare the different iPhone models.
the iPhone evolution


Слайд 13


iPhone 5C
7

iPhone
iPhone 5S
iPhone 3G
iPhone 3G S
iPhone 4
iPhone 4S
iPhone 5

2007
2008
2009
2010
2011
2012
2013

1
2
3
4
5
6
8

128 MB RAM
3.5”
480x320
163

DPI
135 g
D: 11.6 mm
L: 115 mm
2 MP
New design


128 MB RAM
3.5”
480x320
163 DPI
133 g
D: 12.3 mm
L: 115.5 mm
2 MP
New design


256 MB RAM
3.5”
480x320
163 DPI
135 g
D: 12.3 mm
L: 115.5 mm
3 MP

A4 chip
512 MB RAM
3.5”
960x640
326 DPI
137 g
D: 9.3 mm
L: 115.2 mm
5 MP
New design

A5 chip
512 MB
3.5”
960x640
326 DPI
140 g
D: 9.3 mm
L: 115.2 mm
8 MP

A6 chip
1 GB RAM
4”
1136x640
326 DPI
112 g
D: 7.6 mm
L: 123.8 mm
8 MP
New design

A6 chip
1 GB RAM
4”
1136x640
326 DPI
132 g
D: 8.97 mm
L: 124.4 mm
8 MP

A7 chip
1 GB RAM
4”
1136x640
326 DPI
112 g
D: 7.6 mm
L: 123.8 mm
8 MP

the iPhone evolution


Слайд 14Third, to illustrate the incrementality of the features, let’s put the numbers

in graphs.

the iPhone evolution


Слайд 15
2007
2008
2009
2010
2011
2012
2013
in
the iPhone evolution


Слайд 16
2007
2008
2009
2010
2011
2012
2013
g
the iPhone evolution


Слайд 17
2007
2008
2009
2010
2011
2012
2013
mm
mm
the iPhone evolution


Слайд 18
2007
2008
2009
2010
2011
2012
2013
MPX
the iPhone evolution


Слайд 19Fourth, let’s compare the current iPhone 5S to a couple of leading

competitor brands at the time of launch.

the iPhone evolution


Слайд 20iPhone 5S
A7 chip
1 GB RAM
4'
1136x640
326 DPI
112 g
D: 7.6 mm
L: 123.8 mm
8

MP
iOS 7.0

Snapdragon 600
2 GB RAM
4.7’
1920x1080
468 DPI
143 g
D: 9.3 mm
L: 137.4 mm
4 MP
Android 4.2.2

2013
Time of last iPhone launch

Galaxy S4

Snapdragon 600
2 GB RAM
5.0’
1920x1080
441 DPI
130 g
D: 7.9 mm
L: 136.6 mm
13 MP
Android 4.2.2











Comparable advantages

the iPhone evolution

HTC One


Слайд 21Where Apple once (copied LG and) became a world innovative leader

in smartphones with the launch of the original iPhone in 2007, they now offer only incremental improvements to the iPhone range.
It has long ago been bypassed by competitors.

the iPhone evolution


Слайд 22Fifth, based on the trends seen in the previous feature timeline

graphs, and current media speculation (or leaks) we can now present the iPhone 6 as it will be launched. This prediction has an accuracy of 96%.

We can therefore also with a certainty greater than a hunch predict the coming iPhone specs of the next 6-7 years.

Let’s start with the slogan for the upcoming version 6.

the iPhone evolution


Слайд 23«Again, this changes everything. Again.»
The slogan for the upcoming
iPhone 6, 2014.
the

iPhone evolution

And now for the actual upcoming iPhone 6…


Слайд 24the iPhone evolution
iPhone 6
A8 chip
2 GB RAM
4.7‘ (+ 5.5’)
1136x640
326 DPI
117 g
D:

7.7 mm
L: 123.6 mm
10 MP
iOS 8.0

This is nothing short of revolutionary!!!!

…although you know it will sell in the millions, and you’ll want one too. So will I.

The design might actually not be as radically different from the current model 5S or the mockup depicted above. (Mockup by The Tech Block)


Слайд 25This really makes you wonder if Apple is on autopilot, on

a course set by the late Jobs, which is only a business model that might actually work for ten more years.

the iPhone evolution


Слайд 26So, what if we apply the trends from the graphs and

predict the iPhones for the next few years?

Sixth, let’s have a peek!

the iPhone evolution


Слайд 27



iPhone 9
15
iPhone 6
iPhone 9S
iPhone 6S
iPhone 7
iPhone 7S
iPhone 8
iPhone 8S

2014
2015
2017
2018
2019
9
10
11
12
13
14
16
A8 chip
2 GB

RAM
4.7”
1136x640
326 DPI
117 g
D: 7.7 mm
L: 123.6 mm
10 MP
New design *

A9 chip
2 GB RAM
4.7”
1136x640
326 DPI
119 g
D: 7.7 mm
L: 123.6 mm
12 MP

A10 chip
3 GB RAM
4.7”
1280x720
349 DPI
115 g
D: 7.5 mm
L: 123.2 mm
12 MP
New design

A11 chip
3 GB RAM
4.7”
1280x720
349 DPI
115 g
D: 7.5 mm
L: 123.3 mm
12 MP

A12 chip
4 GB
4.7”
1280x720
349 DPI
112 g
D: 7.2 mm
L: 124 mm
15 MP
New design

A13 chip
4 GB RAM
4.7”
1280x720
349 DPI
112 g
D: 7.2 mm
L: 124 mm
15 MP

A14 chip
8 GB RAM **
5”
1590x720
349 DPI
105 g
D: 6.9 mm
L: 126 mm
16 MP
New design

A15 chip
8 GB RAM
5”
1590x720
349 DPI
105 g
D: 6.9 mm
L: 126 mm
19 MP

2016

2020

2021

* New design, as before, means slightly new design.
** At one point, perhaps around iPhone 9, memory will be so cheap that even Apple will have to close the gap to its’ competitors and double the RAM.

the iPhone evolution


Слайд 28This has been a highly informal analysis and wild speculation about

the future evolution of the iPhone, based on statistical data found on the internets.

How delighted we will all be if Apple has a new idea again.

Meanwhile we’re waiting for the iPhone revolution.

the iPhone evolution

All sources Wikipedia, unless otherwise stated.


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