Innovation Strategy Management презентация

New Product Development
Part 3 – Innovation and Technology development
Part 4 – Innovation and Intellectual Property
Part 5 – EU Green paper of Innovation
Part 6 – Innovation policies in different countries

to shy away from risk.
Innovators are not only vulnerable at the outset but are faced with an interminable series of obstacles to creativity.
The main handicaps are those affecting the coordination of efforts, human resources, private or public financing and the legal and regulatory environment.

and regulatory environment

is faced with four severe handicaps:
Inadequate input
Fragmented efforts
Too little industrial research
Lack of anticipation

by teachers in schools and universities and by training personnel to adapt education to the needs of a changing world.
Education systems still tend to place excessive stress on academic knowledge, even in science, or to provide highly-specialized technical training.
The level and dissemination of technical education is still inadequate in Europe.

Cross-fertilization of ideas and personal mobility, particularly between the research world, universities and industry, are important for creating and disseminating new discoveries.
One of Europe most remarkable paradoxes: goods, capital and services move around more easily than people and know-how.

public financing
An unfavorable tax environment

largely on the effectiveness of its innovation-financing system.
Self-financing is naturally the main source of risk investment.
Firms often nave to resort to external financing when development, industrialization or commercialization are at stake.

include expenditure on education and vocational training, innovation assistance to SMEs infrastructure building and research.
The available statistics primarily cover public funds allocated to research.
Budgets are dwindling and future is being mortgaged as a result of cutbacks in public spending.

is not particularly beneficial to innovation.
Taxation is an important factor in innovation.
Personal taxation
Company taxation
The tax treatment and accounting of intangible investments are generally less advantageous than the treatment of tangible investments.

be identified in the EU Member States:
countries which opt for low company tax, based on the theory that innovation will blossom in a favorable climate - United Kingdom;
countries which tax companies fairly leniently while using a variety of measures for boosting certain strongly research-oriented sectors - Spain, France, Italy, Portugal;
countries with some of the highest company tax rates in the EU, but offset by a large number of specific incentives - Belgium.

would nurture innovation. The rules designed to protect and disseminate innovation (intellectual and industrial property rights and standards) need to be fully utilized.
Current legal forms do not really facilitate enterprise cooperation and development at the European level.

and quality systems
Cumbersome administrative formalities
Legal formulae ill-suited to European cooperation

a genuine measure of technological activity.
1987-1997 — they have been levelling off to a working extent in Europe (≈ 85000 - 90000 patents per year), whereas there has been considerable growth in the number of patent applications from abroad (US, Japan).

developed and realized under framework conditions created by regulations, standards, certification and quality systems.
Process innovation
Voluntary standardization
Difference between —
«product or service» standardization or certification;
«quality systems » standardization or certification (EN ISO 9000).

find themselves is unnecessarily complex.

not encourage firms to cooperate or to expand on a European scale.
The EEIG (European Economic Interest Grouping) is the only statutory instrument in force for European cooperation. Its purpose is to facilitate, develop or improve the results of the economic activity of the Community’s economic operators.