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How to Recruit Millennialsby Going Mobile and EmbracingCompany Transparency презентация
Содержание
- 1. How to Recruit Millennialsby Going Mobile and EmbracingCompany Transparency
- 2. Webinar Tips for Attendees You can connect
- 3. Featured Speakers Matt Kopjak Sr.
- 4. Agenda Rise of Mobile What
- 5. Rise of Mobile Mobile Shipments Surpassed PC Shipments in 2010
- 7. 2014: Mobile Users Will Surpass Desktop Users
- 8. of job seekers report
- 9. of employees who admit they’ll
- 10. Mobile Traffic Is Growing for Glassdoor
- 11. Why Should You Care? Almost
- 12. How Do Millennials Consume Information? According to
- 13. 13% 19% of millennials use
- 14. Capture Millennials in the Moment
- 15. Today’s Job Seekers Are Seeking More Information
- 16. Job Seekers Look for Transparency More
- 17. Millennials value transparency more than anything Transparency & Recruiting Millennials
- 18. of new employees have “buyer’s
- 19. Embrace Transparency Figure out WHO you
- 20. Case Study Glassdoor should be embraced as
- 21. Mobile Job Search Challenges
- 22. believe it is difficult to apply to jobs via their mobile device
- 23. Top two barriers for job
- 24. Job Seekers Are Left in the Dark
- 25. Job seekers find it challenging to
- 26. Solve the Right Place and Right Time
- 27. Building the Business Case for
- 28. Glassdoor Case Study: The Numbers Don’t Lie
- 29. Developing Your Mobile Strategy! Before
- 30. How Are You Measuring Mobile?
- 31. Developing Your Mobile Strategy 1 Analyze
- 32. Tips to Implement Your Mobile Strategy
- 33. Mobile Career Site Checklist Evaluate whether
- 34. Examples of ATS options that
- 35. Don’t Miss Out On Talent
- 36. Questions?
Webinar Tips for Attendees You can connect to audio using your computer’s microphone and speakers. Or, you may select “Use Telephone” after joining the Webinar. All lines will
Слайд 2Webinar Tips for Attendees
You can connect to audio using your computer’s
microphone and speakers.
Or, you may select “Use Telephone” after joining the Webinar.
All lines will be muted to avoid background noise.
You can ask questions at any time by typing them into the Questions Pane.
Or, you may select “Use Telephone” after joining the Webinar.
All lines will be muted to avoid background noise.
You can ask questions at any time by typing them into the Questions Pane.
Слайд 3
Featured Speakers
Matt Kopjak
Sr. Business
Development Manager
Matt.Kopjak@Glassdoor.com
Phil Schrader
Product Manager
pschrader@jibe.com
Слайд 4
Agenda
Rise of Mobile
What Matters to Millennials?
Mobile Job Search Challenges
Building the Case
for a Mobile Recruitment Strategy
Developing Your Mobile Strategy
Developing Your Mobile Strategy
Слайд 9
of employees who admit they’ll look for a new job
in
the next year say
their mobile device is an important tool and resource for their job search
Слайд 11
Why Should You Care?
Almost half of the workforce will be made
up of millennials
(the generation born between 1980 and 2000) by the year 2020, and they will make up 75% of the workforce by 2025.
Слайд 12How Do Millennials Consume Information?
According to Crowdtap, millennials spend ~18 hours
a day consuming media
Information gathered through UGC is trusted 40% more
30% more memorable
Information gathered through UGC is trusted 40% more
30% more memorable
Слайд 15Today’s Job Seekers Are Seeking More Information
Candidates are looking
for more
than just jobs
Слайд 16Job Seekers Look for Transparency
More than half (54%) read company reviews
from
employees and 52% research salary information
Слайд 18
of new employees have “buyer’s remorse”
trust reviews more when they see
both good and bad scores
Why Is Transparency Important?
Слайд 19Embrace Transparency
Figure out WHO you want to hire and what attributes
are
most important to those groups.
Слайд 20Case Study
Glassdoor should be embraced as opposed to feared. It’s a
good thing that this amount of traffic is going to our profile. If there are reviews, positive or negative, it’s so important to build on those reviews and join the conversation. If there are no reviews, it’s important to get team leads and managers to encourage their employees to put up information about their company in order to attract the best talent.
Allison Covarrubias Manager, Sales Recruiting, Box
Allison Covarrubias Manager, Sales Recruiting, Box
“
”
Слайд 23
Top two barriers
for job seekers who want
to apply for a job
via their mobile device include:
Слайд 24Job Seekers Are Left in the Dark
of career sites do
not support a mobile
apply option
of mobile users say they would visit a competitor site if a website isn’t mobile-optimized
Слайд 25
Job seekers find it challenging to access their resume
on mobile unless
it’s saved in the cloud.
Where’s My Resume?
Слайд 26Solve the Right Place and Right Time Problem
Mobile apply let’s candidates
act on their
interest in your job… in real time no matter where they are.
Слайд 27
Building the Business Case for Mobile
If you aren’t mobile, you’re missing
half of your candidates.
Слайд 28Glassdoor Case Study: The Numbers Don’t Lie
Glassdoor Director of Global Talent
Acquisition
Glassdoor PR Senior Manager UK and Europe
Glassdoor Senior Account Manager
Glassdoor Lead
UI/UX
Слайд 29
Developing Your Mobile Strategy!
Before building a mobile strategy, step back and
do research.
Слайд 31
Developing Your Mobile Strategy
1
Analyze
site traffic
Do your research up front. Be
sure to solicit help from your web team to find out how much of your career site traffic comes from mobile devices.
2
Avoid
“pinch & pop”
If users have to zoom in and
out to view what is on your
career site, they are not likely
to stick around or apply.
3
Look at the competition’s mobile activity
Evaluate whether your top competitors are using mobile recruiting solutions. If you’re falling behind the competition, this argument may help when pitching mobile to management.
Слайд 32
Tips to Implement Your Mobile Strategy
1
Make it quick
One-click job apply is
a good way
to give users on-the-go a smooth,
pain-free experience. Be sure that candidates can easily upload resumes to apply to your job listings.
2
Keep it short
Most candidates are using mobile devices during commutes or lunch breaks. It’s important to condense
your job descriptions and employer brand messaging to minimal text
that is easy to digest on mobile.
3
Optimize all videos and pictures
Limit media to download quickly on
a mobile device. Avoid Flash, because this format won’t work on iOS devices (iPhones, iPads,
iPod Touches).
Слайд 33
Mobile Career Site Checklist
Evaluate whether your top competitors re using mobile
recruiting solutions. If you’re falling behind the competition, this argument may help when pitching mobile to management.
Great mobile career sites have:
Current job openings
Description and examples of
company culture
Company history
A Day in the Life
Слайд 34
Examples of ATS options that currently support Mobile Apply:
iCIMS
Kenexa
Silkroad
Ultimate Software
Smart Recruiters
Workday
Слайд 35
Don’t Miss Out On Talent
Give candidates the option to apply to
your jobs on mobile.
Don’t let your competitors beat you to the punch.
Don’t let your competitors beat you to the punch.
