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HOW TO GET YOUR POINT ACROSS TO OTHERS презентация
Содержание
- 1. HOW TO GET YOUR POINT ACROSS TO OTHERS
- 2. To get your point across to others is about communication.
- 3. Communication issues start the first day of our life.
- 4. For most of us, communication issues are part of our entire life.
- 5. Communication is difficult.
- 6. The actors don’t speak the same language.
- 7. Even if the symbols are the same,
- 8. their interpretations are always different.
- 9. Psychology studies how knowledge is organized in human brain.
- 10. It tells us that for each of
- 11. Our whole world can be summarized by a succession of activated neurons networks.
- 12. The position of our neurons depends on our genetic patrimony.
- 13. And the strength of the links between
- 14. Both are unique.
- 15. So our world is also unique.
- 16. That explains different interpretations.
- 17. And why communication is so difficult.
- 18. There are three key components in the communication process.
- 19. 1. You
- 20. 2. The Idea you want to Share.
- 21. 3. The Audience
- 22. At the beginning, there are only you and your idea.
- 23. A marvelous idea! You’re so excited about it.
- 24. You can’t stop thinking about it.
- 25. You fine tune each detail of your idea.
- 26. You cherish it so much…
- 27. You want to share this idea with your audience.
- 28. But the enthusiasm is only luke-warm.
- 29. If we compared, what is going on
- 30. All the time you spent with your idea,…
- 31. has made your idea fully integrated in your world.
- 32. The network of activated neurons corresponding to your idea
- 33. … has strong connections with the rest of the network corresponding to your world representation.
- 34. What is exactly a strong connection between neurons?
- 35. The connection between two neurons is like a wire transporting electricity.
- 36. When the connection is rarely activated, this
- 37. By repeating the usage of this wire,
- 38. So you don’t need any energy to
- 39. All the time you spent with your idea,
- 40. your audience has used it for other things but not your idea.
- 41. It has no energy to spend for
- 42. Resources are precious. Your audience has a lot of things to do.
- 43. It is not interested to waste its energy for something he doesn’t understand .
- 44. That explains why communication is so a difficult art.
- 45. It is really a pity.
- 46. Communication is the basis of all personal and professional success.
- 47. Like… Etc… Teamwork Family Harmony Social presence Influence Negotiation
- 48. Man is a social animal, so communication is a critical piece to achieve ourselves.
- 49. There is no magic solution.
- 50. It will take time to convince the audience.
- 51. But you can find some accelerators.
- 52. Storytelling is considered as one of the best accelerators for communication.
- 53. Thanks to several enablers, storytelling will get your point across to others.
- 54. Intrinsically, stories relax your audience. First enabler
- 55. Listening to a story has automatically a relaxing effect on the audience.
- 56. We have all been conditioned at an
- 57. And thus, the concept of story is
- 58. Good stories start with your audience’s world. Second enabler
- 59. To make a connection between your idea and the audience‘s world, …
- 60. you need to start with something known
- 61. So that the story can start with
- 62. Otherwise your idea will be lost and won’t survive for long.
- 63. Before moving to the third enabler, you
- 64. The whole job is done by the audience.
- 65. Nancy Duarte[R] , bestseller book writer on storytelling says : ”The audience is the hero.”
- 66. “You [the speaker] are the mentor”.
- 67. So, it is important that you manage its energy well thanks to the following enablers.
- 68. Implement the desire to your audience to change its world. Third enabler
- 69. Changing its world requires efforts.
- 70. You have to tease your audience with your story.
- 71. You have to tell them the benefits they will receive by taking your point…
- 72. to convince the audience to spend its energy
- 73. to build new pathways ( connections) in their brain.
- 74. You have to manage their resources during your entire journey. Fourth enabler
- 75. You need to alternate efforts
- 76. and pause to let your audience rest and assimilate ideas.
- 77. Don’t hesitate to repeat the same message differently.
- 78. So that the same neurons are activated again and again.
- 79. The main point is to improve connection
- 80. And reinforce connection with your idea.
- 81. Elude your audience’s obstacles. Fifth enabler
- 82. Anticipate the audience’s obstacles to accept your idea and destroy them.
- 83. This will allow them to go on
- 84. The job of the mentor (speaker) is
- 85. Rewards. Sixth enabler
- 86. After all the efforts,
- 87. It is time to reward the audience.
- 88. And make them feel how good it is to share your point.
- 89. This reward will add positive feelings to your idea integrated in the audience’s world.
- 90. Conclusion
- 91. There is no magical formula in getting your point across to others.
- 92. Hopefully.
- 93. To get your point across to others,
- 94. And use enablers to make it growth.
- 95. Storytelling gives you the time and the
- 97. This is a Meta story. This story
- 98. If I succeeded to keep your attention
- 99. Reference Nancy Duarte CEO and author.
- 100. Thank you !!! Follow me on twitter
To get your point across to others is about communication.
Слайд 10It tells us that for each of our perceptions and thoughts
corresponds a network of activated neurons.
Слайд 13And the strength of the links between neurons depends on different
learning we have experienced during our life.
Слайд 33… has strong connections with the rest of the network corresponding
to your world representation.
Слайд 36When the connection is rarely activated, this wire has a very
low conductivity.
It means that a lot of energy is requested to activate the neighbor neurons.
Слайд 37By repeating the usage of this wire, the conductivity increases.
And less
and less effort is requested to activate the neuron.
Слайд 38So you don’t need any energy to think about your idea.
It is natural as it is fully integrated in your world.
Слайд 41It has no energy to spend for building roads between neurons
to integrate your idea in his world.
Слайд 56We have all been conditioned at an early age by matching
hearing a story with a pleasurable time.
Слайд 57And thus, the concept of story is linked in our world
with such interesting topics for the speaker such as …
Listening mode
Ready to Learn
Good time
Слайд 60you need to start with something known by your audience, something
that they have already experienced.
Слайд 63Before moving to the third enabler, you must understand that to
get your point across to others…
Слайд 79The main point is to improve connection conductivity between the neurons
of your idea and neurons of your audience’s world.
So that less and less effort is requested for your audience to activate the neurons of your idea.
Слайд 84The job of the mentor (speaker) is to give advice about
how to bypass different obstacles to reach the Promised land.
Слайд 99Reference
Nancy Duarte
CEO and author. Passionate about persuasion and visual stories used
in business.
Really the queen of storytelling. Her bestselling book “Resonate” is absolutely a must to read if you want to go deeper in storytelling.
Follow her on Twitter : @nancyduarte
Or more information on : www.duarte.com
Really the queen of storytelling. Her bestselling book “Resonate” is absolutely a must to read if you want to go deeper in storytelling.
Follow her on Twitter : @nancyduarte
Or more information on : www.duarte.com
Слайд 100Thank you !!!
Follow me on twitter : @BrainSlideStory
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