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How Social Media Has Transformed Talent Acquisition презентация
Содержание
- 1. How Social Media Has Transformed Talent Acquisition
- 2. THE EVOLUTION OF RECRUITING
- 3. + THE TALENT SHIFT WEB 1.0 WEB 2.0+ PRE-WEB
- 4. THE TECHNOLOGY SHIFT
- 5. KEEPING PACE WITH CANDIDATE EXPECTATIONS
- 6. THE MODERN WORKFORCE LOOKS LIKE THIS…
- 8. Today,
- 9. EVERY DAY THEY USE SOCIAL MEDIA TOOLS LIKE THIS TO COMMUNICATE
- 11. It’s these expectations and rapid advancements
- 12. LET’S BREAK IT DOWN!
- 13. Sourcing / Pipelining Talent Employer Branding /
- 14. SOURCING / PIPELINING TALENT BEFORE SOCIAL
- 20. SOURCING / PIPELINING TALENT WITH SOCIAL
- 21. It’s a Complex Ecosystem
- 22. SOURCING / PIPELINING TALENT WITH SOCIAL
- 23. SOURCING / PIPELINING TALENT WITH SOCIAL of online adults say they use Facebook
- 25. 6 DEGREES OF SEPARATION? TRY 4. You
- 28. THERE ARE NO BARRIERS TO ENTRY ANYMORE
- 30. Social Graph VS. Graph Search
- 32. Shared by a co-worker Shared by 3 friends on G+ I shared this
- 33. EMPLOYER BRANDING / TALENT ATTRACTION BEFORE SOCIAL
- 34. EMPLOYER BRANDING / TALENT ATTRACTION BEFORE SOCIAL
- 35. EMPLOYER BRANDING / TALENT ATTRACTION WITH SOCIAL
- 36. EMPLOYER BRANDING / TALENT ATTRACTION WITH SOCIAL
- 39. Video
- 40. VIDEO=SEO
- 41. VIDEO = GLOBAL PRESENCE
- 42. VIDEO = BRAND IMPRESSIONS
- 43. VIDEO=MOBILE STRATEGY
- 44. BRINGING IT ALL TOGETHER: WHERE CANDIDATES RESEARCH
- 45. CANDIDATE EXPERIENCE BEFORE SOCIAL
- 47. CANDIDATE EXPERIENCE WITH SOCIAL
- 50. CANDIDATE ENGAGEMENT BEFORE SOCIAL
- 53. CANDIDATE ENGAGEMENT WITH SOCIAL
- 54. Engagement Wins -6,140 people reached (100% organically) -34 “Likes” -14 Shares
- 55. Engagement Wins -6,012 people reached (100% organically) -72 “Likes” -28 Shares
- 56. Engagement Wins
- 58. RECRUITING TECHNOLOGY BEFORE SOCIAL
- 59. Recruiting Technology Before Social
- 60. RECRUITING TECHNOLOGY WITH SOCIAL
- 64. RECRUITMENT MARKETING SOFTWARE
- 65. OPEN WEB SOURCING AGGREGATORS
- 66. Image of recruitment Excel spreadsheet RECRUITING
- 68. RECRUITING ANALYTICS / METRICS AFTER SOCIAL Company Reputation Engagement Brand Awareness vs. Talent Competitors
- 69. You Need Help from Employees and Leadership to Make Your Social Strategy Successful
- 70. Questions? @WillStaney on Twitter Come see
THE EVOLUTION OF RECRUITING Automation Recruiter Tools Job Boards Job Hunters Silo’ed Recruiting Applications External Candidates Business Results Tools for Everyone Social Recruiting Passives Are Possible Integrated
Слайд 1Will Staney
Head Talent Warrior
Glassdoor
@willstaney
How Social Media Has Transformed Talent Acquisition
Слайд 2
THE EVOLUTION OF RECRUITING
Automation
Recruiter Tools
Job Boards
Job Hunters
Silo’ed Recruiting
Applications
External Candidates
Business Results
Tools for
Everyone
Social Recruiting
Passives Are Possible
Integrated Recruiting
Referrals
Internal Candidates
Social Recruiting
Passives Are Possible
Integrated Recruiting
Referrals
Internal Candidates
Слайд 11
It’s these expectations and rapid advancements
in social technology that have allowed
social
to influence the way we recruit.
to influence the way we recruit.
Слайд 13Sourcing / Pipelining Talent
Employer Branding / Talent Attraction
Candidate Experience / Engagement
Recruiting
Technology
Recruiting Analytics / Metrics
Recruiting Analytics / Metrics
Слайд 22SOURCING / PIPELINING TALENT WITH SOCIAL
of the online population is
on at least
one social network
Слайд 256 DEGREES OF SEPARATION? TRY 4.
You
Your
Friend
Your
Friend’s
Friend
Their
Friend
Their
Second
Cousin
Kevin
Bacon
Слайд 39
Video brings job descriptions to life
Allows candidates
to learn about hiring
managers and team
earlier in process
Video Job Description + Employer Branding = Winning Strategy
Candidates interview company before applying
Video Job Description + Employer Branding = Winning Strategy
Candidates interview company before applying
Слайд 44BRINGING IT ALL TOGETHER: WHERE CANDIDATES RESEARCH
Consistent Branding
Showcase Employee Videos
Social Promotion
Live
Social Feeds
Слайд 66Image of recruitment Excel spreadsheet
RECRUITING ANALYTICS / METRICS BEFORE SOCIAL
RECRUITING ANALYTICS
/ METRICS BEFORE SOCIAL
Слайд 68
RECRUITING ANALYTICS / METRICS AFTER SOCIAL
Company Reputation
Engagement
Brand Awareness vs.
Talent Competitors
Слайд 70Questions?
@WillStaney on Twitter
Come see me right after this in the expo
at the Glassdoor booth #1680!
