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How Apple Took Over the Smartwatch Market презентация
Содержание
- 1. How Apple Took Over the Smartwatch Market
- 2. Apple’s new watch has been one
- 3. It’s the first new product line under
- 4. But the Apple Watch isn’t the first of its kind.
- 5. There are plenty of other strong smartwatch competitors already on the market.
- 6. Take a look…
- 7. The Samsung Galaxy Gear S.
- 8. The LG G Watch R.
- 9. The Pebble Time.
- 10. And Motorola’s Moto 360.
- 11. According to Canalys, 4.6 million smartwatches were shipped in 2014, and Samsung leads the pack.
- 12. Source: Statista.
- 13. Smartwatch shipments are expected to skyrocket this year, to 40 million.
- 14. Considering Apple wasn’t even in the running
- 15. And it’s going to do it very fast.
- 16. Business Insider said the Apple Watch will
- 17. More conservative estimates by CCS Insight still
- 18. So why is Apple expected to outpace the competition so quickly?
- 19. Because the company has smartly focused on
- 20. Gartner says we’re entering the second phase
- 21. And that will give Apple an advantage against the competition.
- 22. “Major wearable device makers like Samsung Electronics
- 23. But that’s not Apple’s only angle.
- 24. Forrester Research says Apple will beat the
- 25. And all of this is already starting to pay off.
- 26. KGI Securities estimates that worldwide pre-orders of the Apple Watch topped 2.3 million units.
- 27. That’s nearly twice the amount of Samsung smartwatch sales in all of 2014.
- 28. So while strong competitors beat Apple to
- 29. The next billion-dollar Apple secret
Apple’s new watch has been one of the most anticipated smartwatch launches to date.
Слайд 3It’s the first new product line under CEO Tim Cook, and
it’s launching just as the wearable tech market is taking off.
Слайд 11According to Canalys, 4.6 million smartwatches were shipped in 2014, and
Samsung leads the pack.
Слайд 14Considering Apple wasn’t even in the running last year, it’s got
a lot of ground to make up.
Слайд 16Business Insider said the Apple Watch will account for 40% of
smartwatch shipments this year — and 48% by 2017.
Слайд 17More conservative estimates by CCS Insight still put Apple Watch market
share at 25% of this year.
Слайд 19Because the company has smartly focused on the design and luxury
aspects of its new device, just as smartwatch users are starting to care about both.
Слайд 20Gartner says we’re entering the second phase of wearable tech, where
users want more fashion and style from their wearables.
Слайд 22“Major wearable device makers like Samsung Electronics and LG Electronics will
have to modify their strategies to follow the changes in the market.”
- Angela McIntyre Research Director at Gartner
- Angela McIntyre Research Director at Gartner
Слайд 24Forrester Research says Apple will beat the competition because of its
“trusted relations with consumers and its second-to-none ecosystem.”
Слайд 26KGI Securities estimates that worldwide pre-orders of the Apple Watch topped
2.3 million units.
Слайд 28So while strong competitors beat Apple to the smartwatch space, it
appears the Apple Watch is now the real threat in the wearables market.
Слайд 29
The next billion-dollar Apple secret
Apple forgot to show you something at
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