Growing Your Business презентация

This has caused: The taxi industry to be disrupted. One transportation brand to be in over 70 cities. Over $1.5 billion dollars raised for expansion. Uber has quickly become a

Слайд 1Growing Your Business
Lessons from Uber on Fueling Growth


Слайд 2This has caused:
The taxi industry to be disrupted.
One transportation brand to

be in over 70 cities.
Over $1.5 billion dollars raised for expansion.


Uber has quickly become a large transportation company


Слайд 3
So, how exactly did Uber grow?


Слайд 4They did this to:
To quickly reach early tech adopters.
Address inadequate cab

service in the city.

They did this by:
Sponsoring events (free rides galore!). These free rides led to strong word of mouth growth.


Launched in San Francisco First


Слайд 5Widespread taxi driver protests brought mass awareness to the Uber service.

Controversy

Supercharged Growth

Слайд 6What Worked in San Francisco has Been Repeatable


Слайд 7Uber created unique and relatable experiences for each city that they

launched in.


Big launches, city-by-city


Слайд 8Uber offered free rides for referrals. This is a win-win because

they got people to use their social capital to share the Uber service, while also making current customers more loyal customers.


Free Rides!


Слайд 9The Uber experience is great because it’s simple. Just press a

button, a car comes to you, and payment happens automatically.


Great experience


Слайд 10Most of Uber’s growth came from its referral program. In addition

to the referral program they offered, using the Uber experience was a great way to impress friends. If one person brings four friends who have never been in an Uber along for a ride, Uber potentially just got four new customers.


Word of Mouth Growth.


Слайд 11Created a great user experience that was able to fuel growth.
Built

a fun and easy to use product, while making it easy for customers to share the product and its benefits with friends.


What Uber Did Best:


Слайд 12It all starts with a great website. Leave first time viewers

with a great impression and impress the customers you already have.


Fuel the Growth of YOUR Business:


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