Google. The history of Google презентация

useful.”

---Made by Boris

Google

Larry Page and Sergey Brin when they were both studying at Stanford University California
It was founded in 1998 and now turns into the most powerful search engine and one of the leading internet technology and advertising companies all over the world.

Sergey Brin(left)Larry Page(right)

you want to read from the internet, then you will save your money and time

Google Toolbar Google toolbar is a free IE plug-in, the function is that you can search and browse the page information anytime

allow users to easily store and the information collected from the web site

Google Desk Search you can search the document in your disk through this tool

Video the service can search kinds of video files or the broadcast on TV recently

page, so you are able to browse important information on the internet quickly

Google Earth the most familiar product to us, you can find your city, house or even your car on it

of Substitutes
(Product & Technology Development)

Competitive Rivalry (Degree of Rivalry)

are high.
Require
thousands of servers deployed in locations all over the world
accumulated many years worth of data about user habits
better search results at very fast speeds to compete in this highly competitive market.
The market now, however, is more mature with a necessary path dependency to gather data on both the content of webpages and the search history of users.
Therefore, the threat of new entrants in the internet search market is relatively

the ad-making partner and ad-receiving individual are both customers of Google’s.
So as long as Google maintains its market dominance with the search product, supplier bargaining power will remain low.

because large amounts of advertising dollars flow to the website that has captured the largest volume of searches.

more than 3% to net revenue
Less than 5% of the revenue is generated by any given network partner site
Attract both large companies and small “mom-and-pop shops” keeping buyer power low.

product may be invented in the future, but there are no obvious substitutes to organizing information on the Internet.
Information can be organized in different ways including categories and sorted by date, but Google provides tools to complete these tasks as well as conduct searches.

Forces of Competition as well as stay afloat in a turbulent external environment. Google’s ability to please its stakeholders will continue to define the success of the venture and the future of the company.

has a large number of new products, some of them innovative, but which seemingly having little in common with each other
Furthermore, there are many uses have been unaware of its new products because they are embedded so deeply within Google’s sites

the acquisition of Admob.(a mobile display ad technology provider

&Android 2.2 Code named by Froyo
&Google TV

The mobile advertising market is forecast to record strong growth in coming years

have seen Google take over the years?

Gmail have been developed to attract audiences for its ads.

risky business model-Adwords.

2. Still today Adwords is the main source of revenues of Google Inc.

that brand building was much more important to them than just revenues and profits
The strategy worked. And it was a key asset in the subsequent IPO(Initial Public Offering) at the Nasdaq.

now it’s time to focus on the searcher!
2.The Google toolbar can report search terms and Web site.
3.Google Analytics reports all activity on a Web site.
4.Google Website Optimizer knows which variations of your message work best.

So we are not Google’s customer, if we are not Google’s customer, and search is not Google’s product, then what is?
How can we even get the payers straight? Well advertisers, specifically users of Google’s Ad Words service, are Google ‘s customer. And traffic delivered to customer websites is the product. And the ability to explicitly control what traffic ends up on what websites is the whole of Google’s value chain

Sales and marketing

Customer service

products.
Take more attention with their customers’ individual privacy.
Freedom is limited, please do in Rome as Rome does.