From Buzz to Brand: Leveraging Employer Reviews to Inspire Your Social Recruiting презентация

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#Glassdoor Follow Us @GDEmployers @getFindly

Слайд 1
From Buzz to Brand: Leveraging Employer Reviews to Inspire Your Social

Recruiting

for Employers

Presentation by:


Слайд 2#Glassdoor
Follow Us @GDEmployers @getFindly


Слайд 3Agenda
What is Your Online Employer Reputation?
How Does Social Recruiting Fit In?
How

Can You Measure Your Online Employer Reputation?
The Importance of Reviews
5 Tips for Responding to Reviews
Q & A


Слайд 4Featured Speakers

Shannon Seery Gude
VP, Digital & Social Strategy
@seerysm
Kelly Payne
Customer Success

Director
@kelly_payne22

Слайд 5We help companies quickly hire the right person at the push

of a button.
We provide job seekers simple and fast ways to apply for jobs.

About Findly


Слайд 6Some Of Our Clients


Слайд 7
Unofficial Content/Process

Official Content/Process

Areas of Impact for Social Recruiting Content

Online Reputation & The Job Seeker: Zero Moment of Truth


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The result of what a company does/says online about themselves as

an employer…
… and what candidates/applicants, new hires, employees, past employees, and influencers post about them online as an employer

What is An Online Employer Reputation?


Слайд 9What Media Impacts Online Employer Reputation?
Paid
Owned Career
Media
Owned Consumer
Media
Earned


Слайд 10What is User Generated Content?


Ratings
Reviews


Слайд 11Search Engines

Forums & Review Sites

Social Networks

Industry News & Blogs

Multimedia Sites
Channels That

Impact Online Reputation

Слайд 12Why Online Employer Reputation Matters
“Work related content and information posted online

is influencing the career search moment and impacting decisions about a potential employer” – Glassdoor

Слайд 13Job Seekers & Employer Reputation
47% say that a company’s online reputation

matters as much as the job offer
(Time Magazine, March 2013)

Reputation

Reputation


Слайд 14Job Seekers & Employer Reputation
39% of job seekers don’t find enough

information on the official careers website & turn to 3rd party websites to fill in the gaps in info
(Findly Survey)

Reputation


Слайд 15Online Reputation Audit Goals

Uncover issues
Look for trends
Benchmark your online reputation
Use

data to inform social recruiting strategy


Слайд 16Social Recruiting Strategy Goals
Competitive Advantage
You Social Recruiting Strategy serves to increase

your talent network as well as the reach and trust-factor of your employer branding




Acquire

Attract and capture the right talent to your Social Careers Properties

Convert

Use social content and engagement to garner applies and hires.

Engage

Interact and provide the right information that your quality candidates need to make a better career decision

Social Recruiting Strategy Goals


Слайд 17"One of the greatest challenges I encounter today is not the

willingness of a brand to engage, but its ability to create. When blueprinting a social media strategy, enthusiasm and support typically derails when examining the resources and commitment required to produce regular content." -Brian Solis

Where Will You Get GOOD Content?


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Employee Stories: Career Path; Advancement; Mission
Photos of Work Environment & Employees
Community

Involvement/Recognitions
Why Do People Want to Work For You?

Employer Review Inspired Content Topics & Sources


Слайд 19Your Company
Competitor 1
Competitor 2
Tracking Company Ratings


Слайд 20Your Company
Competitor 1
Competitor 2
Tracking Review Volumes


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Your Company
Competitor 1
Competitor 2
Tracking Review Sentiment


Слайд 22You Company
Topic mentions do not add up to total number of

reviews; this is due to the ability of reviews to include multiple pro and con mentions.

Topic Trends

Your Company


Слайд 23COMPETITOR 1
Tracking Competitor Topic Trends
Competitor 1


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“Great co-workers”
Topic Trends – Verbatims
“You own your career and can choose

to move around if you want”

“Well defined practices…within company”

“Gain valuable skills as a manager and team member”

“Great first job”

“Culture of driving employees into the ground”

“Cut throat environment for promotions”

“High turnover with sales floor team members due to no hours”

“Always understaffed…and cutting hours”

“Waste of a college degree”


Слайд 25Focus on Your Target Audience

Great content will ultimately achieve your purpose,

remember, readers are engaging with your content because it’s important to them

Слайд 26Content Examples: Employee Highlights


Слайд 27Content Examples: Make Employees Accessible


Слайд 28Content Examples: Telling The Employee Story


Слайд 29Content Examples: Showcase Your Employees


Слайд 30About Glassdoor

is the most trusted and transparent place for today’s candidates

to search for jobs and research companies

Member growth over 5 yrs

48%
of job seekers
use Glassdoor

(Source: Software Advice, Jan 2014)


Слайд 31Managing Online Reviews


Слайд 32Reviews Can Showcase Your Brand!


Слайд 3346% of Glassdoor members read reviews before speaking with a company

or person in charge of hiring.

Why Respond to Reviews?


Слайд 34Bad Reviews Are Good for Business!
95% of consumers suspect censorship or

faked reviews when they don’t see bad reviews.

68% of consumers trust reviews more when they see both good and bad reviews.


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Anyone at your company
who is in a position to speak
on your

behalf.

Who Should Respond?

Examples: CEO, HR, PR, or Marketing Professionals


Слайд 365 Tips
When Responding to Reviews


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Tip #1: Respond Promptly


Слайд 3871% of consumers who experience a quick and effective brand response

on social media are likely to recommend that brand to others.

Responding Promptly Shows That You Care


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Tip #2: Say Thank You


Слайд 40Saying Thank You Shows You Are Listening
83% of organizations suffer from

a deficit in recognition according to a recent Bersin study.

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Tip #3: Address Specific Issues


Слайд 42Negative Reviews Provide the Opportunity for Authenticity
Nobody Is Perfect


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Tip #4: Be Authentic


Слайд 44Set Expectations Up Front by Being Authentic
Set Expectations During Interview Process



Слайд 45Set Expectations Up Front by Being Authentic
61% of employees say new

job realities differ from expectations set during the interview process.

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Tip #5: Utilize Your Reviews


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Benefits of Responding to Reviews


Слайд 48Questions?


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