March 2016
March 2016
Our solution
End of Call Notification+ (EoCN+) ‒ is a service that allows you to control costs in on-line mode. Immediately after any kind of Subscriber’s actions regarding his account, the service sends a USSD NI message with the spent amount and current balance state. It could be a notification about:
- the last made call;
- the last sent SMS;
- the last DATA-session;
- the balance recharge.
End of Call Notification+ platform
Powerful communication channel
The key to success in this platform :
Precise targeting
Interactivity
Rotation management
Service activation without additional efforts
Maximum coverage
Your messages
reach the target
The platform allows to send advertising messages to a specific group of subscribers.
The high targeting accuracy is ensured by a built-in CRM-module with a wide range of criteria settings.
Growth of response rate is ensured by simplification of the service activation process.
With EoCN+ Subscriber can activate the advertised service within the balance check USSD-session.
EoCN+ platform ensures the broadcast of maximum number of targeting teasers to the audience.
Response rate on USSD-messages in this communication channel is 0.8 – 2%
Examples of static USSD messages
Examples of interactive USSD messages
Advantages of End of Call Notification+
End of Call Notification+ is a perfect solution as a combination of commercial benefit and influence on subscribers’ loyalty ensuring:
Project revenue ‒ 70К USD/month for 1 mln subscribers
Promotional offers
End of Call Notification+ allows to promote various tariff plans, options, Operator’s offers and VAS-services. In the first place the solution is developed for “smart shoppers,” so that Operator’s offers with the highest consumer’s value could receive the biggest response.
For example, Subscriber called abroad.
At the end of the call an offer to activate international traffic package is shown on the display.
Call price: 0,5$
Balance: 1,67$
Call abroad for less money. Call *324# (0,1$/day)
Promotional offers
For example, Subscriber made a call between 00:00 and 06:00.
At the end of the call the offer to activate “night traffic” package is shown on the display.
Call price: 0,5$
Balance: 1,67$
night call- 0$ per minute! Call *334# (0,05$/day)
The platform proposes “night call” traffic packages to subscribers who call in nighttime.
Promotional offers
Example of SMS–subscriptions promotion
Example of RBT service promotion
The platform offers to activate a VAS-service to those subscribers, who do not have it activated.
Sending of USSD NI messages to subscribers after the call made to inform about the call cost and current balance;
Adding the advertising information in USSD NI message;
Precise targeting to guarantee high response rate;
Rotation of advertising messages to manage width and depth of audience coverage;
User-friendly web interface to work with the platform on different access levels (administrator, moderator, client);
Interactive USSD–messages to manage service settings;
Deployed reporting on advertising messages broadcasting.
End of Call Notification+ capabilities
The actuality of online data means that criteria for messages are generated on data, received from a data source right after Subscriber ended the call.
Precise targeting
The basic targeting criteria are described below:
Targeting criteria description
Targeting allows to customize promo-messages in view of Subscriber's preferences and to offer activation of the services most interesting for him. The efficiency of promo-messages increases due to their reaching the target audience exactly.
Call time criterion
Time of call criterion ‒ allows to promote the action “happy hour”, “night is cheaper” option etc. more actively.
Example: Shown on slide 8
Advantages: By using this criterion, Operator can precisely advertise the service to subscribers interested in it.
Targeting criteria description
Message limit
Message limit ‒ allows to specify the maximum number of advertising messages, which can be sent to the subscriber for the certain period of time (day, week, month);
Example: According to the contacts policy, 1 subscriber can not receive more than 1 advertising message per day. The system is set according to this rule.
Advantages: By using this criterion, Operator can avoid SPAM advertising.
Subscriber's language criterion
Subscriber's language criterion is a targeting option that allows to display a USSD-tail to Subscriber, based on his language settings.
Example: Operator uses two languages in the system − English and Russian. In this case, the administrator adjusts the settings so that the USSD-tail will be displayed in the language chosen by Subscriber.
Benefits: By using this criterion, Operator displays the advertisement in the language that Subscriber prefers.
The typical element for integration is CRM–system. In case Operator does not have CRM-system or its functionality does not support online-communication with other systems, Unifun installs its own CRM-system in the Operator’s network for End of Call Notification+ targeting needs.
Advanced targeting
Unifun CRM-system
Solution's architecture
Web interface of End of Call Notification
Web–interface − Management
The monitoring page allows Operator to check the current system state, the load on different modules, as well as track the number of made balance check requests in the form of visually friendly graphics and diagrams.
Technical requirements
Business model
The pilot project can be launched in 6 weeks after receiving Operator's agreement in principle.
Customer support
Unifun support is available 24/7/365
Technical support office is in Chisinau, Moldova
Urgent problems are solved in 2 hours, standard — up to 6 hours
We are available by phone and e-mail any time, on Skype – during work hours
Если не удалось найти и скачать презентацию, Вы можете заказать его на нашем сайте. Мы постараемся найти нужный Вам материал и отправим по электронной почте. Не стесняйтесь обращаться к нам, если у вас возникли вопросы или пожелания:
Email: Нажмите что бы посмотреть