Creating a Corporate Culture that Works for Your Business презентация

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Слайд 1
Creating a Corporate Culture that Works for Your Business


Слайд 2Webinar Tips for Attendees
You can connect to audio using your computer’s

microphone and speakers.

Or, you may select “Use Telephone” after joining the Webinar.

All lines will be muted to avoid background noise.

You can ask questions at any time by typing them into the Questions Pane.




Слайд 3
Featured Speaker
Susan Strayer LaMotte
Founder & Principal Consultant
@SusanLaMotte | www.exaqueo.com

Alicia Garibaldi
Senior Content

Marketing Manager & Author of Employer Branding For Dummies® @albagaribaldi | Alicia.Garibaldi@Glassdoor.com


Слайд 4Agenda
Understanding and staking out your culture, core values, purpose and what

you stand for
Building and strengthening culture using diagnostic, auditing and research
Aligning culture with recruiting, onboarding and performance management
Using Glassdoor to reinforce and promote organizational culture
Q&A

Слайд 5Understanding Culture


Слайд 6What Will You Stand For?
Consistency
Belonging
Loyalty
Values
actions
Alignment
traditions
Pride
Beliefs
Direction
Words
environment


Слайд 7What Will You Stand For?


Слайд 8

Decisions
Relationships
Behavior
Choices
Core Values


Слайд 9Examples in Practice: Zappos


Слайд 10Examples in Practice: Netflix


Слайд 11Understanding Culture
Business Impact & Data


Слайд 12Culture Diagnostic: CDX ©


Слайд 13Culture Research


Слайд 144-Step Process
Baseline Assumption (Leadership)
Workforce Research
Alignment and Gaps Analysis

Culture Reality Definition

Слайд 15Work Rules

“Let’s perform a successful heart surgery today.”
Time • Resources • Outcome

• Activity

Слайд 16Examples in Practice: ORS Partners


Слайд 17Specific Examples


Слайд 18Performance Management
Measure for Alignment

Share Examples
Hold Accountable:
Values in Action
Development

Opportunities

Promotion
Attrition

Values
Work Rules


Слайд 19Culture in Action


Слайд 20Culture in Action
Default to Transparency
You take pride in opportunities to share

our beliefs, failures, strengths and decisions
You use transparency as a tool to help others
You always state your thoughts immediately and with honesty
You share early in the decision process to avoid big revelations


Слайд 21Culture in Action


Слайд 22Using Glassdoor to Reinforce Culture


Слайд 23Employer Brand

Presenting a Realistic Picture of Culture


Слайд 24Recruiting

Aligning Recruiting Influences to Deliver Culture and Screening for Fit


Слайд 25Glassdoor Why Work For Us?

Tell Your Company Story


Слайд 26Glassdoor Recent Updates

Stay Current with Employees & Candidates


Слайд 27Glassdoor Photos

Showcase What It’s Like to Work at Your Company through Photos


Слайд 28Glassdoor Responding to Reviews
agree their perception of a company improves after

seeing an employer respond to a review

69%


Слайд 29Glassdoor Benefits

76% of Millennials say retirement benefits are a major factor

in their decision to accept a job offer

Слайд 30Glassdoor Interview Reviews

The First Impression of Your Employer Brand


Слайд 31Onboarding

Practical Cultural Immersions


Слайд 32Glassdoor Reviews

Knowing What Employees Are Saying About Your Company Is an

Important Part of the Recruiting Process

Слайд 33Glassdoor Job Seeker Stats on Reviews
say that employee ratings and reviews are

influential when deciding where to work

are more likely to visit a company’s career site after they view its profile and read employee reviews

read online reviews before forming an opinion about a company


Слайд 34OpenCompany: 5 Steps Towards Transparency
Add Photos
Get Reviews
Promote Your Profile
Update Profile
Respond to
Reviews


Слайд 35
Glassdoor Heat Maps


Слайд 36Glassdoor Reputation Word Clouds


Слайд 37
Employer Branding Resources
Employer Branding Summit Videos
eBooks on Employer Branding
Blog with

the Latest Trends in Employer Branding

Слайд 38Delivering Measurable Results
2X
3X
30%
the quality
the influence
lower cost-per-hire
Customers across all industries use Glassdoor’s


employer solutions to attract better, qualified
candidates at a much lower cost-per-hire.

Слайд 39Get Started With a Glassdoor Free Employer Account!


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