Company Updates Launch презентация

Webinar Tips for Attendees You can connect to audio using your computer’s microphone and speakers. Or, you may select “Use Telephone” after joining the Webinar. All lines

Слайд 1March 24, 2015
Company Updates Launch


Слайд 2Webinar Tips for Attendees
You can connect to audio using your

computer’s microphone and speakers.

Or, you may select “Use Telephone” after joining the Webinar.

All lines will be muted to avoid background noise.

You can ask questions at any time by typing them into the Questions Pane.




Слайд 3Featured Speakers
Greg Castle
Senior Business Development Manager at Glassdoor
greg.castle@glassdoor.com
Jennifer Johnston
Senior Director #dreamjob Marketing

at Salesforce

Sarah Boutin
#dreamjob Storyteller at Salesforce


Слайд 4Agenda
Why Company Updates
Features and Benefits
Using Company Updates
Salesforce Best Practices
Live Q&A


Слайд 5Social Media Matters!
HIRED
Successfully
with
Social Media
COMPANIES
say that
Candidate Quality
Has Improved
say
It Takes LESS TIME
to Hire


Слайд 6What Clients Told Us
Ability to easily communicate with interested candidates
Passive candidate

outreach
Improved transparency and candidate engagement
Dedicated social outlet for job seekers




Слайд 7Introducing Company Updates


Слайд 8

Introducing Company Updates

iOS

Mobile Web


Слайд 9Where Are Company Updates?



Слайд 10Hootsuite Integration


Слайд 11Key Benefits
Communicate with millions of motivated active and passive candidates on

Glassdoor
Build and foster a community of job seekers who have signaled interest in your company
Dedicated social media outlet for recruiting and employer branding (unlike FB, Li)
Promote immediate hiring needs as well as company culture and events




Слайд 12How Will Our Offering Be Unique?
Single-minded focus on talent acquisition
Companies

can leverage/promote content that is unique to their Glassdoor profile
Neither CareerBuilder nor Monster have similar functionality




Слайд 13What We’ve Seen So Far
IMPROVEMENT
in follower acquisition
INCREASE
in time spent on overview

page

Слайд 14The Salesforce Strategy: Tell Our Story


Слайд 15WHY:
Glassdoor has huge momentum & influence!

Traffic to our Glassdoor Profile is: 10X

traffic to our LinkedIn Careers page
2X traffic to our own careers site

Слайд 16WHO:
Who are you talking to?


Слайд 17WHAT:
What kind of content should you post?


Слайд 18WHEN:
When should you post?


Слайд 19Where do you find awesome content?
WHERE:


Слайд 20HOW:
How do you make your posts compelling?


Слайд 21Drumroll please…

Approaching 1M impressions + 1,940 clicks + 12.5K followers + 1

hour per week =
AMAZING BRAND AWARENESS

AND THE RESULTS:


Слайд 22Questions?


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