circuit superstar презентация

Содержание

Thanks for your interest! However, there is a newer version of this deck Please click here http://www.slideshare.net/selenasol/you-can-be-a-conference-circuit-superstar

Слайд 1BECOMING A
CIRCUIT SUPERSTAR
CONFERENCE
7 STEPS FOR SUCCESS
https://www.flickr.com/photos/tedxsomerville/

Слайд 2Thanks for your interest!

However, there is a newer version of this

deck

Please click here

http://www.slideshare.net/selenasol/you-can-be-a-conference-circuit-superstar


Слайд 3this is me.

Слайд 4i’m giving a talk on technology strategy at The Asian Banker

2014

Слайд 5
i’m not actually a superstar
https://www.flickr.com/photos/conveniencestoregourmet/

Слайд 6but i have been on the circuit for about 20 years,

and have probably done 150 engagements

Слайд 7so if you are interested in speaking at an industry conference
https://www.flickr.com/photos/schani/
This

is not me!!!

Слайд 8
i can share my industry speaking journey
This is definitely not me!!!
https://www.flickr.com/photos/rachelstrum/

Слайд 9I’m gonna cover these things:

Why you should speak
How to get gigs
How

to develop a topic
How to prepare
How to present
How to handle Q&A
How to follow-up

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QUICK SCOPE CHECK

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By the way, I’ve been working in technology

in the Asian Financial Services Industry for some time

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So when I say Industry Conference, for me

that means conferences specific to:

Asia
Technology
Banking

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However, this deck is not meant to be

specific to any industry

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You might very well be in the Pharmaceuticals

Industry, High-Tech Industry, Start-up Industry, Healthcare, Law, FMCG, Electronics.….

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That’s just fine. Keep reading! It all applies


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QUICK SCOPE CHECK
Also, this deck is meant to be read.



This is NOT an example of a presentation deck. In fact, this would be a terrible format for presenting ☺

You’ll see example of good stuff later.

Слайд 170 1
WHY SPEAK AT AN INDUSTRY CONFERENCE

Слайд 180 1
WHY SPEAK AT AN INDUSTRY CONFERENCE
Getting yourself a speaking gig,

preparing to speak, and actually speaking means a bit of personal/career risk, quite a bit of grunt work, and some gumption

Слайд 190 1
WHY SPEAK AT AN INDUSTRY CONFERENCE
So the first question you

need to answer is…

“Why should I do this!?! Is it really worth it? ”

Слайд 200 1
WHY SPEAK AT AN INDUSTRY CONFERENCE
Well, for me it is

worth it.

And here are some reasons why…

Слайд 210 1
WHY SPEAK AT AN INDUSTRY CONFERENCE
1. PROFESSIONAL DEVELOPMENT
Whether with fellow

speakers, audience members, exhibition vendors, colleagues or industry press, speaking is a great way to build your professional network & CV

Your first impression will be as a charismatic, confident, industry expert. Not too shabby!

Слайд 220 1
WHY SPEAK AT AN INDUSTRY CONFERENCE
As a measure, though I

haven’t taken them all, I’ve easily received a dozen job offers as a direct result of contacts I made speaking

Слайд 230 1
WHY SPEAK AT AN INDUSTRY CONFERENCE
2. SPECIFIC BUSINESS OBJECTIVES
Speaking is

also a great way to deliver specific business results, like sales, branding and PR, or business development.

When I calculated backwards for this deck, I could identify at least USD 2.5 million in sales generated directly from speaking engagements.

Слайд 240 1
WHY SPEAK AT AN INDUSTRY CONFERENCE
3. BENEFIT FROM PREPARATION
Although a

truism, it is still true. You only really know something once you’ve taught it.

By preparing to speak, you will gain an incredibly clear understanding of whatever subject you’re speaking on. You’d never get that without the discipline of prep.

Слайд 250 1
WHY SPEAK AT AN INDUSTRY CONFERENCE
4. STRETCH YOURSELF
A bit of

stage fright? No time in your schedule? Is this out of your comfort zone?

GOOD! EAT IT! Stop whining. Get all Nike on it and Just Do It!

Слайд 260 1
WHY SPEAK AT AN INDUSTRY CONFERENCE
One final note

Although there

are lots of reasons to speak, there are some important considerations

Слайд 270 1
WHY SPEAK AT AN INDUSTRY CONFERENCE
Most importantly, make sure to

clear your speaking engagement and materials with:

Your Line Manager
Corporate Communications
Marketing
Legal

Слайд 280 1
WHY SPEAK AT AN INDUSTRY CONFERENCE
That’s true whether or not

you are formally billed as representing your firm

Слайд 290 2
HOW DO YOU GET GIGS

Слайд 300 2
HOW DO YOU GET GIGS
Once you’ve decided that you want

to do an industry conference, how do you actually get a speaking slot?

Слайд 310 2
HOW DO YOU GET GIGS
I’d start with a SWOT –

TOWS for yourself so that you can define a personal Strategy

Слайд 320 2
HOW DO YOU GET GIGS
Start with a SWOT
STRENGTH
TOGAF

certified expert in Enterprise Architecture
15 years of industry experience
etc, you fill it in…

WEAKNESS
I’ve no experience speaking in public
Nerves!!!!
etc, you fill it in…

OPPORTUNITIES
There are loads of conferences this year
I could be up for a promotion by year end
etc, you fill it in…

THREATS
My boss may not allow me to do it
I’m very busy with project work and deadlines
etc, you fill it in…

Слайд 330 2
HOW DO YOU GET GIGS
Then do a TOWS to turn

SWOT observations into actionable tasks

STRENGTH
TOGAF certified expert in Enterprise Architecture
15 years of industry experience
etc, you fill it in…

WEAKNESS
I’ve no experience speaking in public
Nerves!!!!
etc, you fill it in…

OPPORTUNITIES
There are loads of conferences this year
I could be up for a promotion by year end
etc, you fill it in…

THREATS
My boss may not allow me to do it
I’m very busy with project work and deadlines
etc, you fill it in…

SMART GAOLS TO USE STRENGTHS TO DELIVER OPPORTUNITY

By next Friday, Go online and make a list of all the Enterprise Architecture related conferences in Q3 and Q4
Contact some EA speakers in Q1 and talk to them about their experiences speaking

SMART GAOLS TO ENSURE WEAKNESS DOES NOT UNDERMINE OPPORTUNITY

Get the idea? You fill this out for yourself. But define SMART Goals (Specific, Measurable, Achievable, Relevant, Timely)

SMART GAOLS TO USE STRENGTHS TO COUNTER THREATS

Get the idea? You fill this out for yourself. But define SMART Goals (Specific, Measurable, Achievable, Relevant, Timely)

SMART GAOLS TO ENSURE WEAKNESS DOES NOT HELP MANIFEST THREAT

Get the idea? You fill this out for yourself. But define SMART Goals (Specific, Measurable, Achievable, Relevant, Timely)

Слайд 340 2
HOW DO YOU GET GIGS
After you’ve done a SWOT-TOWS, it

is time to get out there and start marketing yourself.

I’ve found 5 things work effectively….

Слайд 350 2
HOW DO YOU GET GIGS
SOCIAL MEDIA NETWORKING
At the end of

the day, marketing requires market research and networking.

One convenient source of both are google and linked-in.

Слайд 360 2
HOW DO YOU GET GIGS
I’d start by putting together a

spreadsheet of all the major conferences that you could speak at, by searching with relevant google keywords.

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HOW DO YOU GET GIGS
From there, go to each conference

website and check out the “about us” section.

This section will likely provide the names of key organizers and admins.

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HOW DO YOU GET GIGS
Now head over to linked-in.

Search

for these folks (or search by the names of the event organizer firms) on linked-in, and when you find them, send a connect request

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HOW DO YOU GET GIGS
Some may not reply to your

“SPAM” request, but, from experience, 70% will accept (linked-in is far more of a slutty social media network than Facebook).

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HOW DO YOU GET GIGS
Now, any good conference organizer worth

their salt will be friended with other conference organizers.

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HOW DO YOU GET GIGS
So the next step is to

go through the contact lists of the few who accepted your initial request.

Then friend their conference organizing contacts.

Слайд 420 2
HOW DO YOU GET GIGS
After you get 3 or 4

connections, it will get easier.

These are small communities and you’ll end up with a lot of 2nd degree connections quickly. As a result, your friend-request-accept rate will go up and up.

Слайд 430 2
HOW DO YOU GET GIGS
Finally, make sure that your own

linked-in profile has the right keywords. For example, add, “Public Speaking” in Skills, and get buddies to endorse you. Or add, “Dynamic Industry Speaker and XYZ Domain expert” to your Summary.

You get the idea

Слайд 440 2
HOW DO YOU GET GIGS
All this is important because conference

organizers use linked-in to source speakers.

The more 1st degree connections you have and the better your profile keywords are, the more likely it is that your profile will bubble up in search results for, “speaker on XYZ Topic”

Слайд 450 2
HOW DO YOU GET GIGS
Last but not least, generate content.



For example, post the decks that you present on Slideshare.com and then link them to your linked-in profile page.

Слайд 460 2
HOW DO YOU GET GIGS
Similarly, if you can get a

copy of a video of you speaking, add it to youtube and link that from your Linked-in profile too.

Finally, make sure your social media identity is all over your slide deck.

Be very findable.

Слайд 470 2
HOW DO YOU GET GIGS
2. SPONSORED SLOTS
Of course, many speakers

get gigs because they pay to speak. This is very common for vendors.

If you sponsor an event, you usually get X speaking slots and a trade show booth.

Слайд 480 2
HOW DO YOU GET GIGS
This can get expensive quickly though,

so I don’t suggest this as a long-term approach.

But it is a good way to get a few events under your belt so that you can start leveraging the other guerrilla marketing methods suggested here.

Слайд 490 2
HOW DO YOU GET GIGS
3. BEFRIEND SPEAKERS
IMHO, the best way

to get gigs is to become friends with good speakers, and position yourself as a go-to speaker for event overflow.


Слайд 500 2
HOW DO YOU GET GIGS
I get about 2 requests per

month to speak. In order to maintain a modicum of sanity, I speak at 1 event ever month and a half or so. That means I have to turn down lots of events.

Hence, event overflow


Слайд 510 2
HOW DO YOU GET GIGS
Of course, as you can imagine,

I don’t exactly turn these things down. Instead, I try to find good alternate speakers for the conference organizers.

This earns me reciprocity credit from both my pals and the event organizers. Whoo hooo!


Слайд 520 2
HOW DO YOU GET GIGS
So, the more speakers you can

understudy, build a mentoring relationship, or who are just buddies, the more gigs you’ll get.

Of course, you’ll need to do a phenomenal job, or you’ll burn your rep fast! So I’d get your chops down first and then develop this resource.


Слайд 530 2
HOW DO YOU GET GIGS
4. WORK YOUR WAY UP
Further, start

small and work your way up. There are many opportunities to speak in front of crowds of 8!

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HOW DO YOU GET GIGS
While this may seem small, doing

this builds your experience and reputation so that when you get a chance to front a 400 person stage, you’ll be ready.

Слайд 550 2
HOW DO YOU GET GIGS

Also, scoring a small gig at

a user group or meet-up is much easier as these groups are often undersupplied

Слайд 560 2
HOW DO YOU GET GIGS

I’ve even heard of people volunteering

for stage-crew one year and then coming back to speak in the next in a slightly Machiavellian tit-for-tat play.

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HOW DO YOU GET GIGS
5. BE PERSISTENT
Finally, listen, you are

going to get rejected. No problem. Just keep trying.

Think Barney Stinson’s approach to the bar scene.

Слайд 580 2
HOW DO YOU GET GIGS
Oh. And one last thing.

Payment.

It

will take some time before you can realistically demand payment for speaking. However, you should never be out of pocket.

Слайд 590 2
HOW DO YOU GET GIGS
Ensure that the conference organizer agrees

to pay you for (and actually pays):

Transport to & from the airport (I used to forget this, and it adds up)
Plane tickets (usually economy / budget)
Travel insurance embedded in flights
Accommodation charges (including room-service meals and wi-fi) – I recommend that you arrive the day before, so you have time to scope venue & get your groove on

Слайд 600 3
HOW DO YOU DEVELOP A TOPIC

Слайд 610 3
HOW DO YOU DEVELOP A TOPIC
Many conference organizers will give

you a topic, or a set to choose from

Слайд 620 3
HOW DO YOU DEVELOP A TOPIC
Don’t feel restricted to those

topics.

Though they may not say it, most organizers are happy for you to change topics or just create your own - so long as it blends with the overall conference theme

Слайд 630 3
HOW DO YOU DEVELOP A TOPIC
What is more important is

that you choose a topic that makes you passionate

Слайд 640 3
HOW DO YOU DEVELOP A TOPIC
Because, more than anything else,

it is passion that creates memorable conference audience experiences.

Слайд 650 3
HOW DO YOU DEVELOP A TOPIC
That said, I’d also recommend

choosing a topic that has the potential to make the audience passionate too.

Слайд 660 3
HOW DO YOU DEVELOP A TOPIC
With this in mind, when

I speak, I try to choose something inspirational, contrarian, or unexpected.

Слайд 670 3
HOW DO YOU DEVELOP A TOPIC
What I never do, is

set out to explain anything. Explanation is better done in other mediums like books, videos, or workshops.

In a 30 minutes presentation, you simply don’t have time to explain anything.

Слайд 680 3
HOW DO YOU DEVELOP A TOPIC
Conference presentations should inspire, not

explain!

They should leave the audience wanting to follow-up in greater detail, not satiated (bored).

Слайд 690 3
HOW DO YOU DEVELOP A TOPIC
That doesn’t mean that your

talk should be all fluff. You do need credibility and to add value as an expert.

But it does mean that the focus should be on “why” questions, not “what” answers.

Слайд 700 3
HOW DO YOU DEVELOP A TOPIC
Finally, scope down your messages.



As a rule of thumb, I try to hit no more than 3 major themes in 30 minutes and no more than 1 minor theme every 3-5 minutes of speaking time.

Слайд 710 3
HOW DO YOU DEVELOP A TOPIC
Oh wait, one more thing.

Make sure your presentation is going to be sexy to the conference attendees

Слайд 720 3
HOW DO YOU DEVELOP A TOPIC
Have a strong and relevant

bio and a good, professional, hi-res photo

Слайд 730 3
HOW DO YOU DEVELOP A TOPIC
Have a sexy presentation title!




Approaches to dealing with software end-of-life issues

10 Ways to Kill Zombie Software!

BAD!

BETTER!

Слайд 740 3
HOW DO YOU DEVELOP A TOPIC
Proper pre-event marketing can really

make a difference.

You’ll help self-select the audience as they will attend the talks that pique their curiosity,

Слайд 750 4
HOW DO YOU PREPARE

Слайд 760 4
HOW DO YOU PREPARE
I don’t want to repeat what is

already well documented online.

So, what follows is a set of slideshare decks that together give you every trick you need to produce awesome material.

Слайд 77CLICK THUMBNAIL TO VIEW THE DECK
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HOW DO YOU PREPARE

Слайд 78CLICK THUMBNAIL TO VIEW THE DECK
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HOW DO YOU PREPARE

Слайд 79CLICK THUMBNAIL TO VIEW THE DECK
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HOW DO YOU PREPARE

Слайд 80CLICK THUMBNAIL TO VIEW THE DECK
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HOW DO YOU PREPARE

Слайд 810 4
HOW DO YOU PREPARE
But, in case you’ve no time, here

is my ‘best of’ notes:
One Message / slide (no bulleted lists like this one)
Make your slides beautiful and engaging (font, color, images, etc.)
Present ideas, not data
Have an awesome cover page (that is the slide that will be shown longest) that looks beautiful and summarizes the important message
Know your audience and what’s in it for them
Know the A/V setup and requirements

Слайд 820 5
HOW DO YOU PRESENT

Слайд 830 5
HOW DO YOU PRESENT
Once again, I don’t want to repeat

what is already well documented online.

So, what follows is a set of slideshare decks that together give you every trick you need to present awesomely.

Слайд 84CLICK THUMBNAIL TO VIEW THE DECK
0 5
HOW DO YOU PRESENT

Слайд 85CLICK THUMBNAIL TO VIEW THE DECK
0 5
HOW DO YOU PRESENT

Слайд 860 5
HOW DO YOU PRESENT
But, to summarize, here is my ‘best

of’ notes:
Practice, practice, practice (be able to give the presentation even if all A/V fails)
Be rested & ready (No changes to your deck within 24 hours of presenting)
Arrive early & scope out the venue, the A/V, and the audience
Watch your body language, volume, tone, and speed
Ask conference admins to get you a speaker monitor so you never have to turn around to see your slides
Make sure you control the text of your introduction and talk through it with whoever is introducing you

Слайд 870 6
HOW DO YOU HANDLE Q&A

Слайд 880 6
HOW DO YOU HANDLE Q&A
OK, Just one more slideshare reference,

I promise!

Слайд 890 6
HOW DO YOU HANDLE Q&A
And the ‘best of’ summary:

Prepping for

Q&A is just as important as prepping the deck
Stay on Message during Q&A
Predict the questions (and prepare answers) in advance
Paraphrase before answering
Engage everyone
Be nice
Don’t bullshit
Don’t end on an answer. End on your messaging
Be brief


Слайд 900 7
HOW DO YOU FOLLOW-UP

Слайд 910 7
HOW DO YOU FOLLOW-UP
If you are building a brand as

a speaker, follow-up is perhaps just as critical as the presentations themselves, because this is where you generate marketing momentum.

Слайд 920 7
HOW DO YOU FOLLOW-UP
I’ve got 4 pieces of advice…

Слайд 930 7
HOW DO YOU FOLLOW-UP
Link-in to fellow speakers
We already mentioned how

important it is to build your network of speakers. Overflow work is a great way to pick up speaking gigs. In addition, if you are linked-in to speakers, you will be more credible to conference organizers looking for talent as they will source first from who they know.

Слайд 940 7
HOW DO YOU FOLLOW-UP
Link-in to conference organizers
And, not to beat

a dead horse, but get those organizers into your contact list so that you always stay at the top of their mind as they plan for future events.

Слайд 950 7
HOW DO YOU FOLLOW-UP
3. Link-in to audience members
Beware of conference

stalkers. You’ll see what I mean.

However, do link-in whenever you can. These guys can even give you recommendations on linked-in if you ask them.

Слайд 960 7
HOW DO YOU FOLLOW-UP
Post
Post your deck, videos, and photos to

all your social media channels
Blog about the experience
Have a speaker’s page that lets folks know when, where and what of upcoming engagements

Слайд 97
That’s it! Good luck!

Слайд 98
1. WHY SPEAK
Professional Dev
Business Dev
Benefit from prep
Stretch yourself

Get approval

2. HOW TO

GET GIGS
Social Media Networking
Sponsored slots
Befriend speakers
Work your way up
Be persistent

Don’t go out of pocket


3. DEVELOP TOPICS
Have and inspire passion
Don’t explain, inspire
Limit your scope
Be sexy


4. HOW TO PREPARE
One Message/slide
Beautiful slides
Ideas, not data
Great Title page
Know what’s in it for audience
Manage A/V


5. HOW TO PRESENT
Practice,
Be rested
Arrive early & scope
Watch body language, volume, tone, & speed
Speaker monitor


6. HOW TO HANDLE Q&A
Stay on Message
Predict the questions
Paraphrase
Engage everyone
Be nice
Don’t bullshit
Be brief


7. FOLLOW-UP
Link to speakers, organizers & audience
Post like mad!

Слайд 99SHARE THIS DECK & FOLLOW ME
(please-oh-please-oh-please-oh-please)
Selena Sol asks…..
http://www.slideshare.net/selenasol/presentations
stay up to date

with my future slideshare posts

selena@selenasol.com
http://www.linkedin.com/pub/eric-tachibana/0/33/b53

Слайд 100
CLICK HERE FOR MORE!!!!

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