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Business Case for Employer Branding: Glassdoor презентация
Содержание
- 2. Webinar Tips for Attendees You can connect
- 3. Featured Speaker Alicia Garibaldi Senior Content Marketing
- 4. Agenda What Your Employer Brand Impacts
- 5. What Is an Employer Brand? An Organization’s Reputation as an Employer
- 6. Top 5 Things Impacted by a
- 7. Why Invest in Your Employer Brand 54%
- 8. Why Invest in Your Employer Brand
- 9. Why Invest in Your Employer Brand
- 10. Ratings Averages By Sector
- 11. Filter through What Employees Are Saying
- 12. The Impact of a Poor Employer
- 13. The Impact of
- 14. 3 Most Influential Employment Brand Messages
- 15. The Advantages of Building Your Glassdoor Profile
- 16. The Advantages of Building Your Glassdoor Profile
- 17. The Benefits of Employer Branding 94% are
- 18. The Benefits of Employer Branding
- 19. Top 5 Details Candidates Want to
- 20. Today’s Candidates’ Decision-Making Process 87% of job
- 21. Today’s Candidates’ Decision-Making Process
- 22. Examples of Cost Savings from Employer Branding
- 23. Examples of Cost Savings from Employer Branding
- 24. Examples of Cost Savings from Employer Branding
- 25. Employer Branding Resources Employer Branding Summit
- 26. Get Started With a Glassdoor Free Employer Account!
Webinar Tips for Attendees You can connect to audio using your computer’s microphone and speakers. Or, you may select “Use Telephone” after joining the Webinar. All lines will
Слайд 2Webinar Tips for Attendees
You can connect to audio using your computer’s
microphone and speakers.
Or, you may select “Use Telephone” after joining the Webinar.
All lines will be muted to avoid background noise.
You can ask questions at any time by typing them into the Questions Pane.
Or, you may select “Use Telephone” after joining the Webinar.
All lines will be muted to avoid background noise.
You can ask questions at any time by typing them into the Questions Pane.
Слайд 3Featured Speaker
Alicia Garibaldi
Senior Content Marketing
Manager & Author of
Employer Branding For Dummies®,
Glassdoor
Special Edition
Alicia.Garibaldi@Glassdoor.com
@albagaribaldi
Alicia.Garibaldi@Glassdoor.com
@albagaribaldi
Слайд 4Agenda
What Your Employer Brand Impacts
Awareness & Reputation Goals
The Consequences of
a Poor Employer Brand
Today’s Candidate Decision-making Process
How to Make the Argument For Investing
Today’s Candidate Decision-making Process
How to Make the Argument For Investing
Слайд 6Top 5 Things Impacted by
a Strong Employer Brand
Operational Performance
Diversity of
Candidates
Share of Market
Quantity of Candidates
Quality of Candidates
1
2
3
4
5
Слайд 7Why Invest in Your Employer Brand
54%
increase in the
quality of the
candidate
pool
According to a 2014 CEB report,
employers that
invested in employer branding reported
Слайд 8Why Invest in Your Employer Brand
Awareness
How to Measure:
Start building brand awareness
when your company
page views on Glassdoor are below 500 per month
Слайд 9Why Invest in Your Employer Brand
Reputation
How to Measure:
It’s time to start
managing your reputation if your
rating is below the 3.4 average on Glassdoor
Слайд 12The Impact of
a Poor Employer Brand
69%
would not take a job
with
a company that
had a bad reputation,
even if they were
unemployed!
Слайд 13
The Impact of
a Poor Employer Brand
Poor Employer Brand
Low Brand Awareness
Attrition
Declined
Offers
Low Productivity
Long Time-to-Hire
High Cost-Per-Hire
Poor Referral Programs
Low Productivity
Long Time-to-Hire
High Cost-Per-Hire
Poor Referral Programs
Strong Employer Brand
High Brand Awareness
Retention
More Job Offers Accepted
Revenue Goes Up
More Quality Applications
Lower Cost-Per-Hire
Higher Number of Referrals
Слайд 143 Most Influential Employment Brand Messages
1
Competitively Positioned—They make clear comparisons
with other organizations, either to differentiate or associate with them.
Emotionally Resonant—They connect applicants’ personal roles with the broader purpose or mission
of the organization.
Driving Reflection Related to Fit—They coach applicants to reconsider their fit with industry, organization, or role.
Слайд 15The Advantages of Building
Your Glassdoor Profile
Most job
seekers read
4-7 reviews
before forming
an opinion
of
a company
a company
Слайд 16The Advantages of Building
Your Glassdoor Profile
No Branding or Logo Featured on
Profile
Company Details
Missing
No Job Search
Feature
Missing Out on
Valuable Insight
from Employees
Advertising on
Your Page
Other Company
Jobs Promoted
on Your Profile
No Benefits
HIghlighted
Standard Profile Sample
Слайд 17The Benefits of Employer Branding
94%
are likely to apply to
a job if
the employer actively manages their employer brand
(e.g. responds to reviews, updates
their profile, shares updates on the
culture and work environment)
Слайд 18The Benefits of Employer Branding
Company Logo and Prominent Cover Photo with
Brand Message
Search Your Jobs
Showcase Your Company Photos
Tell Your Story
to Candidates Researching Your Company
Social Media Integration
Promote Only
Your Jobs and Put Candidates 1-Click Away from Your Career Page
Highlight Your Company Perks and Benefts
Enhanced Profile Sample
Слайд 19Top 5 Details Candidates Want to See When Deciding Where to
Work…
Basic Company Info
(locations, # of employees, etc.
Company Mission,
Vision and Values
Benefit Packages
What Makes the Company
an Attractive Place to Work
1
2
3
4
5
Compensation Packages
Слайд 20Today’s Candidates’
Decision-Making Process
87%
of job seekers are
more likely to visit
a company’s career
site
after viewing an
Enhanced Profile
on Glassdoor
Слайд 25
Employer Branding Resources
Employer Branding Summit Videos
eBooks on Employer Branding
Blog with
the Latest Trends in Employer Branding
