Conference
October 2012
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Baker’s Dozen презентация
Содержание
- 1. Baker’s Dozen
- 2. Recipe Framing Storytelling Crafting insights Making it accessible
- 3. 1. Understand client’s objectives and choices
- 4. 2. Get agreement on reporting methods
- 5. Report or Presentation?
- 6. 3. Create a template from project objectives
- 7. Useful reports are information pyramids Insights Headlines Findings
- 8. Information structured for reader segments Scan Read Study
- 9. 4. Start writing before fieldwork begins
- 10. 5. Get a head start with
- 11. Story 6. Tell a compelling story
- 12. One-third pie Two-thirds pie Three-thirds pie No-thirds
- 13. 7. Select findings that support your
- 14. 8. Add value with analysis Incorporate your own unique insights
- 15. 9. Make information easy to access
- 16. 10. Craft insights that lead to action Write action-oriented insights Use verbs
- 17. What is an insight anyway? Below the surface Not common knowledge Leads to new opportunities
- 18. 11. Visualize your insights Look for metaphors and visuals Makes it more memorable
- 19. Three communication need states Not
- 20. 12. Use visual emphasis to highlight
- 21. Highlight key take-aways Make them
- 22. Source: Tapping Encore Talent MetLife/Civic Ventures Survey
- 23. Emphasize headlines to guide readers Source: Tapping Encore Talent MetLife/Civic Ventures Survey
- 24. Headlines become useful Table of Contents
- 25. Recipe for better reports Understand client
- 26. Thank you! Liz Van Patten 631-283-7842 Lvanpatten@aol.com
Recipe Framing Storytelling Crafting insights Making it accessible
Слайд 31. Understand client’s objectives and choices
Plan to answer the objectives
Consider the
available options
Слайд 42. Get agreement on
reporting methods
How will report be used?
What format(s)
is best solution?
Слайд 63. Create a template from project objectives
Build a structure for the report
Start
with issues in the guide
Слайд 94. Start writing before fieldwork begins
Write objectives and method in advance
Gives
stronger focus during interviewing
Слайд 105. Get a head start
with debriefs
Listen to clients
Start process of
report writing
Keeps everyone on the same page
Keeps everyone on the same page
Слайд 137. Select findings that
support your story
Focus on the objectives
Resist including
everything
Avoid tangents
Avoid tangents
Слайд 2012. Use visual emphasis
to highlight insights
Bold fonts*
Colored fonts
Call-outs
Colored boxes
*avoid all
caps or underscored
Слайд 23Emphasize headlines
to guide readers
Source: Tapping Encore Talent
MetLife/Civic Ventures Survey
Слайд 24Headlines become
useful Table of Contents
Source: Tapping Encore Talent
MetLife/Civic Ventures Survey
Слайд 25Recipe for better reports
Understand client needs
Get a head start
Write from the
objectives
Think like a mystery writer
Craft insights
Make information accessible
Think like a mystery writer
Craft insights
Make information accessible
