94% презентация

Source: The Impact of Mobile and Facebook While Shopping, Milward Brown Digital and Firefly Milward Brown, January 2014.
Footnote: Study was U.S. only, Sample size (n=500), Timeframe: Holiday shopping period of November 28th to December 25th 2013.

94%

Source: The Impact of Mobile and Facebook While Shopping, Milward Brown Digital and Firefly Milward Brown, January 2014.
Footnote: Study was U.S. only, Sample size (n=500), Timeframe: Holiday shopping period of November 28th to December 25th 2013.

I was excited to find a promotion giving us an additional 20% off a TV we were looking at in-store.”

Source: The Impact of Mobile and Facebook While Shopping, Milward Brown Digital and Firefly Milward Brown, January 2014.
Footnote: Study was U.S. only, Sample size (n=500), Timeframe: Holiday shopping period of November 28th to December 25th 2013.

Source: The Impact of Mobile and Facebook While Shopping, Milward Brown Digital and Firefly Milward Brown, January 2014.
Footnote: Study was U.S. only, Sample size (n=500), Timeframe: Holiday shopping period of November 28th to December 25th 2013.

Mobile gives marketers multiple opportunities to influence decisions & point-of-purchase

4x While shopping in-store people use Facebook 4 times more frequently than any other app or search

Marketers that help shoppers “discover” in-store are positioned to influence purchase decisions

I signed up for a lot of emails and liked several retailers on Facebook so that I would get notices about sales or discounts and be able order or pick-up items as soon as the deals were available.”