8 MOBILE TERMS презентация

than do desktop users. ‘Mobile Specific’ is the subset of robust functionality created to address the user context and reliance now imposed upon the mobile device.

Examples: geolocation for store locator, barcode scanning for product search, mobile-optimized checkout flow, photo uploading and mobile payments.

proximity to be determined and notifications to be sent. The beacon technology is built into Apple devices running the iOS7 operating system.

Example: Notifications at airports about delays or contactless (POS) checkout at retail stores.

2015.

18% ? 36%

36%

28%

18%

17%

Reference: Adobe Digital Index 2014

Use of iBeacons by marketers

views or pages within an app. And these links can come from either another app or from the mobile web.

Links from within the mobile web have significant implications for SEO.

Examples: connecting with search results or ads

mobile search results only displayed the general link to an app but not to specific content within the app.

Now:
If you search “Mountain View home listings” for example, you’ll see the direct link for those listings within the Trulia app.

SEO:
Deeplinking allows Google’s search engine to surface apps’ most relevant content.

links, popular apps such as Facebook are able to take a popular feature such as messaging and create a separate app around that feature while allowing users to navigate seamlessly between the two apps.

is a measurement that captures how long it takes after the client sends an HTTP request to the first byte of the page being received by the browser.

Comprised of 3 components: time it takes to send a request to the web server; amount of time the web server then takes to process the request and generate a response; time to send the first byte of that response back to the browser.

to first byte

Reference: Moz Speed Research

network ? web server
2. The time it takes for the web server to process the request ? generate the response
3. The time it takes for the response to propagate back; network ? browser

Reference: Moz Speed Research

You want sum of times:
1 + 2 + 3 = 300 – 500ms

for the perceived page load time and thus your site’s ability to provide a good user experience. As opposed to the Time to First Byte, which is when the user first perceives the mobile experience to start loading on their device, the Time to Interact marks the time when the user can begin to interact with elements of the page, for example search fields.

page as quickly as possible

Compressing images and minifying code so the page loads faster

Leveraging Content Delivery Networks as we mentioned in Time to First Byte

Deferring the loading of third party scripts related to things like analytics or social sharing

loading of above-the-fold content of your page, making it slower to load. Pages with blocking JavaScripts are penalized in Google search results because it adversely affects a page’s performance.

Example: jQuery plugins, image carousels, libraries

they frequently think only of optimizing the UI. In the case of Responsive Web Design (RWD) for example, you are optimizing the UI via CSS. But the UX is the same across different devices because you’re delivering the same HTML code, and therefore same layout, to each device.

native enterprise app can be more costly than producing the app itself. One technique that Moovweb customers can use to avoid the significant expenditure of time and money to build out an API infrastructure is to use a synthetic API. It works by converting the desktop HTML into JSON or XML that creates a feed or synthetic API that can be fed into the native UI interface of an app.

Interact

Blocking JavaScript

User Centric

Synthetic APIs