Презентация на тему 5 Trends in Mobile Gaming For 2015 (and beyond)

Презентация на тему 5 Trends in Mobile Gaming For 2015 (and beyond), предмет презентации: Разное. Этот материал содержит 60 слайдов. Красочные слайды и илюстрации помогут Вам заинтересовать свою аудиторию. Для просмотра воспользуйтесь проигрывателем, если материал оказался полезным для Вас - поделитесь им с друзьями с помощью социальных кнопок и добавьте наш сайт презентаций ThePresentation.ru в закладки!

Слайды и текст этой презентации

Слайд 1
Текст слайда:

5 Trends in Mobile Gaming For 2015 (and beyond)

Eric Seufert
PwC Outlook Conference, Amsterdam
October 9, 2014


Слайд 2
Текст слайда:

Who am I?


Слайд 3
Текст слайда:

Who am I?

Freemium Economics


Слайд 4
Текст слайда:

Who am I?

Freemium Economics

Head of Marketing at Wooga


Слайд 5
Текст слайда:

Who am I?

Freemium Economics

Head of Marketing at Wooga

Mobile Dev Memo


Слайд 6
Текст слайда:

Where are we now?


Слайд 7
Текст слайда:

Where are we now?

4 of Top 10 grossing apps (US / iPhone) published by 2 devs

Top 10 Grossing Chart, US / iPhone, October 2 2014


Слайд 8
Текст слайда:

Where are we now?

4 of Top 10 grossing apps (US / iPhone) published by 2 devs
6 / 10 Top 10 grossing apps are games

Top 10 Grossing Chart, US / iPhone, October 2 2014


Слайд 9
Текст слайда:

Where are we now?

4 of Top 10 grossing apps (US / iPhone) published by 2 devs
6 / 10 Top 10 grossing apps are games
8/10 Top Grossing apps were first published in 2012 or earlier (Game of War and Farm Heroes Saga were first published in 2013)

Top 10 Grossing Chart, US / iPhone, October 2 2014


Слайд 10
Текст слайда:

Where are we now?

4 of Top 10 grossing apps (US / iPhone) published by 2 devs
6 / 10 Top 10 grossing apps are games
8/10 Top Grossing apps were first published in 2012 or earlier (Game of War and Farm Heroes Saga were first published in 2013)
Supercell (Clash of Clans, Hay Day) and King (Candy Crush Saga, Farm Heroes Saga) spend (reportedly) $1MM per day on marketing*

*http://mobiledevmemo.com/brand-advertising-mobile-cpi-prices/

Top 10 Grossing Chart, US / iPhone, October 2 2014


Слайд 11
Текст слайда:

Where are we now?

Four companies own apps that generate 70% of the unique visitors to the Top 25 mobile apps*

*http://mobiledevmemo.com/the-problem-with-app-store-distribution-in-3-charts/


Слайд 12
Текст слайда:

Where are we now?

Most smartphone users download 0 new apps per month*

*http://mobiledevmemo.com/the-problem-with-app-store-distribution-in-3-charts/


Слайд 13
Текст слайда:

Where are we now?

Nearly half of all time spent in mobile apps is devoted to users’ single favorite apps*

*http://mobiledevmemo.com/the-problem-with-app-store-distribution-in-3-charts/


Слайд 14
Текст слайда:

Where are we now?

Brand advertisers are spending just 20% of their budgets on mobile now and will increase that share to 35% by 2018*

*http://mobiledevmemo.com/why-mobile-marketing-costs-rising/


Слайд 15
Текст слайда:

Where are we now?

VC funding into the gaming sector is down by 6% in H1 2014 against the 2013 run rate*

*http://mobiledevmemo.com/why-mobile-marketing-costs-rising/


Слайд 16
Текст слайда:

Where are we now?

Advertising (UA) opportunities are growing…in low ARPU regions*

*http://investor.fb.com/secfiling.cfm?filingID=1326801-14-32&CIK=1326801


Слайд 17
Текст слайда:

Where are we now?

Advertising (UA) opportunities are growing…in low ARPU regions*

*http://investor.fb.com/secfiling.cfm?filingID=1326801-14-32&CIK=1326801


Слайд 18
Текст слайда:

Where are we now?

Advertising (UA) opportunities are growing…in low ARPU regions*

*http://investor.fb.com/secfiling.cfm?filingID=1326801-14-32&CIK=1326801


Слайд 19
Текст слайда:

Where are we now?

Advertising (UA) opportunities are growing…in low ARPU regions*

*http://investor.fb.com/secfiling.cfm?filingID=1326801-14-32&CIK=1326801


Слайд 20
Текст слайда:

Where are we now?

Advertising (UA) opportunities are growing…in low ARPU regions*

*http://investor.fb.com/secfiling.cfm?filingID=1326801-14-32&CIK=1326801




-- Facebook 10Q, Q2 2014


Слайд 21
Текст слайда:

But…it’s not all bad.



Слайд 22
Текст слайда:

But…it’s not all bad.

Mobile is growing:

Source: IDC


Слайд 23
Текст слайда:

But…it’s not all bad.

Mobile gaming is growing:

Source: Gartner


Слайд 24
Текст слайда:

But…it’s not all bad.

Consumers have come to terms with mobile ads:

Source: xAd / Telmetrics


Слайд 25
Текст слайда:

Five Trends in Mobile Gaming For 2015 and Beyond

Fundamental evolution of “App Install Ad” format
“App constellations” causing app store chart position inflation
Increasing overall monetization
Increasing platform “lock in”
More franchise tie-ins


Слайд 26
Текст слайда:

Five Trends in Mobile Gaming For 2015 and Beyond

Fundamental evolution of “App Install Ad” format
“App constellations” causing app store chart position inflation
Increasing overall monetization
Increasing platform “lock in”
More franchise tie-ins


Слайд 27
Текст слайда:

Fundamental evolution of “App Install Ad” format


Слайд 28
Текст слайда:

Fundamental evolution of “App Install Ad” format


Слайд 29
Текст слайда:

Infrastructure of mobile advertising ecosystem designed for mobile gaming. New verticals are beginning to shift into mobile advertising
Brand money;
Travel (20% YoY increase in mobile travel bookings H1 2013-2014*).

*http://mobiledevmemo.com/why-mobile-marketing-costs-rising/

Fundamental evolution of “App Install Ad” format


Слайд 30
Текст слайда:

Retargeting and deep-linking allow for better and more natural ad formats than traditional mobile app install ad:

Fundamental evolution of “App Install Ad” format


Слайд 31
Текст слайда:

Native ads are less intrusive and context-aware:

Fundamental evolution of “App Install Ad” format


Слайд 32
Текст слайда:

Imaginative new ad formats will obfuscate / abstract away the advertising dynamic:
TinyLoot: paying users to watch ads and engage with new apps;
LoopMe: users rate ads and only see ad types they enjoy.

Fundamental evolution of “App Install Ad” format


Слайд 33
Текст слайда:

Five Trends in Mobile Gaming For 2015 and Beyond

Fundamental evolution of “App Install Ad” format
“App constellations” causing app store chart position inflation
Increasing overall monetization
Increasing platform “lock in”
More franchise tie-ins


Слайд 34
Текст слайда:

“App constellations” causing app store chart position inflation


Слайд 35
Текст слайда:

“App constellations” causing app store chart position inflation

Top 10 Downloaded Chart, US / iPhone, October 2 2014


Слайд 36
Текст слайда:

“App constellations” causing app store chart position inflation

4 of Top 20 downloaded apps (US / iPhone) published by Facebook
Facebook Messenger (#1), Facebook App (#2), Instagram (#4), and WhatsApp (#14)


Слайд 37
Текст слайда:

“App constellations” causing app store chart position inflation

4 of Top 20 downloaded apps (US / iPhone) published by Facebook
Facebook Messenger (#1), Facebook App (#2), Instagram (#4), and WhatsApp (#14)
3 of Top 20 downloaded apps published by Google
YouTube (#5), Google Maps (#15), Google Utilities (#16)


Слайд 38
Текст слайда:

“App constellations” causing app store chart position inflation

4 of Top 20 downloaded apps (US / iPhone) published by Facebook
Facebook Messenger (#1), Facebook App (#2), Instagram (#4), and WhatsApp (#14)
3 of Top 20 downloaded apps published by Google
YouTube (#5), Google Maps (#15), Google Utilities (#16)
5 of Top 20 downloaded apps published by companies that can move users into mobile from their massive existing user bases
Pandora
Pinterest
Spotify
Twitter
iTunes U


Слайд 39
Текст слайда:

“App constellations” causing app store chart position inflation

Companies that command massive existing user bases and can unbundle functionality and / or shift traffic to new mobile apps are conquering the Top Downloaded chart


Слайд 40
Текст слайда:

“App constellations” causing app store chart position inflation

Companies that command massive existing user bases and can unbundle functionality and / or shift traffic to new mobile apps are conquering the Top Downloaded chart
Chart positions that were previously capable of being “acquired” via advertising are now occupied by these apps, causing “chart position inflation”


Слайд 41
Текст слайда:

“App constellations” causing app store chart position inflation

Companies that command massive existing user bases and can unbundle functionality and / or shift traffic to new mobile apps are conquering the Top Downloaded chart
Chart positions that were previously capable of being “acquired” via advertising are now occupied by these apps, causing “chart position inflation”
Eg. Facebook raised number of downloads needed to reach #1 with messenger. Previous amount of downloads needed only reaches #2 now.


Слайд 42
Текст слайда:

Five Trends in Mobile Gaming For 2015 and Beyond

Fundamental evolution of “App Install Ad” format
“App constellations” causing app store chart position inflation
Increasing overall monetization
Increasing platform “lock in”
More franchise tie-ins


Слайд 43
Текст слайда:

Increasing overall monetization


Слайд 44
Текст слайда:

Increasing overall monetization

Tablet shipments are slipping:

Source: Monthly TFT LCD Shipment Database


Слайд 45
Текст слайда:

Increasing overall monetization

Meanwhile, “phablet” shipments are rising and may overtake both smartphone and tablet shipments

Source: BI Intelligence


Слайд 46
Текст слайда:

Increasing overall monetization

This is a good thing for app developers; users spend more money on bigger screens.

Source: Distimo


Слайд 47
Текст слайда:

Increasing overall monetization

Meanwhile, CPMs are trending up…which means more revenue from ads.

Source: Fiksu


Слайд 48
Текст слайда:

Five Trends in Mobile Gaming For 2015 and Beyond

Fundamental evolution of “App Install Ad” format
“App constellations” causing app store chart position inflation
Increasing overall monetization
Increasing platform “lock in”
More franchise tie-ins


Слайд 49
Текст слайда:

Increasing Platform “Lock In”


Слайд 50
Текст слайда:

Increasing Platform “Lock In”

Platform operators are competing to keep developers locked into proprietary tool chain

Apple’s upcoming iTunes analytics suite


Слайд 51
Текст слайда:

Increasing Platform “Lock In”

Platform operators are competing to keep developers locked into proprietary tool chain

Facebook’s Parse + Audience Network + Atlas


Слайд 52
Текст слайда:

Increasing Platform “Lock In”

Platform operators are competing to keep developers locked into proprietary tool chain

Twitter analytics + app development platform (Fabric)


Слайд 53
Текст слайда:

Five Trends in Mobile Gaming For 2015 and Beyond

Fundamental evolution of “App Install Ad” format
“App constellations” causing app store chart position inflation
Increasing overall monetization
Increasing platform “lock in”
More franchise tie-ins


Слайд 54
Текст слайда:

More Franchise Tie-ins


Слайд 55
Текст слайда:

More Franchise Tie-ins

Rising marketing costs and chart position inflation incentivize devs to partner with existing, well-known IP


Слайд 56
Текст слайда:

More Franchise Tie-ins

Rising marketing costs and chart position inflation incentivize devs to partner with existing, well-known IP


Слайд 57
Текст слайда:

More Franchise Tie-ins

Rising marketing costs and chart position inflation incentivize devs to partner with existing, well-known IP


Слайд 58
Текст слайда:

More Franchise Tie-ins

Rising marketing costs and chart position inflation incentivize devs to partner with existing, well-known IP


Слайд 59
Текст слайда:

More Franchise Tie-ins

Rising marketing costs and chart position inflation incentivize devs to partner with existing, well-known IP


Слайд 60
Текст слайда:

Thanks!

eric@mobiledevmemo.com
Mobiledevmemo.com
Twitter.com/eric_seufert


Обратная связь

Если не удалось найти и скачать презентацию, Вы можете заказать его на нашем сайте. Мы постараемся найти нужный Вам материал и отправим по электронной почте. Не стесняйтесь обращаться к нам, если у вас возникли вопросы или пожелания:

Email: Нажмите что бы посмотреть 

Что такое ThePresentation.ru?

Это сайт презентаций, докладов, проектов, шаблонов в формате PowerPoint. Мы помогаем школьникам, студентам, учителям, преподавателям хранить и обмениваться учебными материалами с другими пользователями.


Для правообладателей

Яндекс.Метрика