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5 Tools To Automate Your App's Growth Process презентация
Содержание
- 2. We are experiencing a sea of
- 3. It’s the dawn of Growth
- 4. At SparkPage, we are champions
- 5. To get you started
- 7. It’s a no-brainer that social
- 8. A single tweet promoting your content right
- 9. Let’s take a lesson about
- 10. Here’s what they discovered: “only
- 11. Tweeting 96 times for a
- 12. Like Hootsuite you need to continuously schedule,
- 14. Buffer Buffer allows growth managers to
- 16. Why use onboarding messages? Direct
- 17. However, onboarding emails are tricky. Sending
- 18. Onboarding + automation = a perfect
- 19. Just like Nextdoor does.
- 20. Within minutes of joining, users
- 21. They continue to send emails based on
- 23. SparkPage SparkPage
- 24. SparkPage It boasts amazing
- 26. App stores are a
- 27. Higher ratings = Higher rankings
- 28. The problem with reviews, however,
- 29. Let’s look at an example from Weave
- 31. Apptentive Apptentive aims to get your app
- 33. To optimize engagement and customer
- 34. A/B testing can be laborious,
- 35. You need tools to automate.
- 37. SparkPage SparkPage enables you to run
- 39. It’s well documented that most
- 40. Retargeting for apps not only
- 41. Netflix gives users a 30-day free trial
- 43. AdRoll Adroll allows you to retarget
- 45. Growth automation takes time.
- 46. Start with one at a time
- 48. Sources: http://blog.hootsuite.com/why-we-sent-a-single-tweet-44-times/?hootPostID=0a60aeb728b563ddb7b2514791fa1f38 http://socialmouths.com/blog/2014/11/25/email-automation/ https://blog.kissmetrics.com/app-store-optimization/ www.sparkpage.com
We are experiencing a sea of change in marketing. An end to marketing managers spending countless hours micro-managing. www.sparkpage.com
Слайд 2
We are experiencing a sea of change in marketing.
An end to
marketing managers spending countless hours micro-managing.
www.sparkpage.com
Слайд 3
It’s the dawn of Growth Automation
Marketers are no longer “running campaigns”.
Instead, they are building a system that continuously produces growth. One that gets the right customers to grow the business.
www.sparkpage.com
Слайд 4
At SparkPage, we are champions of growth automation.
We help companies discover
what they should be automating and find the right tools to build their own growth automation machines .
www.sparkpage.com
Слайд 5
To get you started
Here are 5 tools that will help you
build your growth automation machine.
www.sparkpage.com
Слайд 7
It’s a no-brainer that social is probably central to your growth
strategy, right?
But… it’s time-consuming.
But… it’s time-consuming.
www.sparkpage.com
Слайд 8A single tweet promoting your content right now isn’t going to
reach your full audience. In fact, it will only reach a small amount.
You need to be tweeting multiple times per day.
You need to be tweeting multiple times per day.
www.sparkpage.com
Слайд 9
Let’s take a lesson about this from Hootsuite.
They researched how often
they would have to tweet to reach their whole audience - 6.7 million of them.
www.sparkpage.com
Слайд 10
Here’s what they discovered:
“only 70,000 people on average see any single
Tweet we send. If you do the math, we would have to send a Tweet a minimum of 96 times before we could be sure all 6.7 million followers were to see it at least once.”
96 tweets! Ain’t nobody got time for that!
96 tweets! Ain’t nobody got time for that!
www.sparkpage.com
Слайд 11
Tweeting 96 times for a single piece of content isn’t a
smart use of your time.
You need to automate!
You need to automate!
www.sparkpage.com
Слайд 12Like Hootsuite you need to continuously schedule, recycle and test your
social media content.
As Hootsuite stated:
“For us, performance is a measure of interest—even on the 150th Tweet of the same piece of outstanding content, we have found that users are still clicking the link to read the post and sharing it with friends.”
As Hootsuite stated:
“For us, performance is a measure of interest—even on the 150th Tweet of the same piece of outstanding content, we have found that users are still clicking the link to read the post and sharing it with friends.”
www.sparkpage.com
Слайд 14Buffer
Buffer allows growth managers to automate and schedule social media posts
effortlessly.
Easy to understand and actionable analytics allows you to optimize your social media.
Easy to understand and actionable analytics allows you to optimize your social media.
www.sparkpage.com
Слайд 16
Why use onboarding messages?
Direct customers on how to use your product
Establish
a connection
74.4% of users expect them
The list goes on…
74.4% of users expect them
The list goes on…
www.sparkpage.com
Слайд 17However, onboarding emails are tricky.
Sending multiple messages, at the right time,
based on user behavior can be a lot of work.
www.sparkpage.com
Слайд 18
Onboarding + automation = a perfect match!
With the right tool, you
can easily set up emails that are triggered based on a customer’s behavior.
Everything can be automated - from sign-up to motivation to win-back and everything in between.
Everything can be automated - from sign-up to motivation to win-back and everything in between.
www.sparkpage.com
Слайд 19
Just like Nextdoor does.
They use triggered emails to perfectly onboard their
users.
www.sparkpage.com
Слайд 20
Within minutes of joining, users are sent this email that is
a simple welcome message and directs them about how to get started
www.sparkpage.com
Слайд 21They continue to send emails based on user activity, new features
and updates to onboard and activate their users
www.sparkpage.com
Слайд 23SparkPage
SparkPage is lifecycle marketing for growth teams.
It lets you build
automated onboarding campaigns using push, email, and SMS.
www.sparkpage.com
Слайд 24
SparkPage
It boasts amazing features including great analytics, A/B testing features to
optimize your onboarding.
And it only takes 30 minutes to set up!
And it only takes 30 minutes to set up!
www.sparkpage.com
Слайд 26
App stores are a competitive environment.
And getting reviews is a critical
factor in app store optimization.
www.sparkpage.com
Слайд 27
Higher ratings = Higher rankings
In fact 34% app store users find
apps through “top rated” lists.
That’s a huge
amount of traffic!
That’s a huge
amount of traffic!
www.sparkpage.com
Слайд 28
The problem with reviews, however, is that users usually don’t bother
with them.
You need to prompt them.
And an automated gentle reminder that nudges them to rate your app is essential.
You need to prompt them.
And an automated gentle reminder that nudges them to rate your app is essential.
www.sparkpage.com
Слайд 29Let’s look at an example from Weave
They send a simple they
have simple yet effective notification just asking
“Would you mind rating us in the App Store?”
“Would you mind rating us in the App Store?”
www.sparkpage.com
Слайд 31Apptentive
Apptentive aims to get your app more ratings and get insights
into how your customers feel.
It enables you to automate your prompts so you get most amount of reviews.
It enables you to automate your prompts so you get most amount of reviews.
www.sparkpage.com
Слайд 33
To optimize engagement and customer loyalty, you must A/B test your
emails.
This means consistently adaption, measuring and analyzing every aspect get to your growth sweet spot.
This means consistently adaption, measuring and analyzing every aspect get to your growth sweet spot.
www.sparkpage.com
Слайд 34
A/B testing can be laborious, time-consuming and difficult to monitor especially
over multiple channels.
And if you want to be a growth automator, doing these one by one just isn’t going to cut it.
And if you want to be a growth automator, doing these one by one just isn’t going to cut it.
www.sparkpage.com
Слайд 35
You need tools to automate.
Tools that allow you to create,
run and monitor numerous campaigns at once so that user engagement is optimized quickly and without a lot of fuss.
www.sparkpage.com
Слайд 37SparkPage
SparkPage enables you to run numerous A/B tests on your onboarding
emails.
Test everything from headlines, CTA to more advanced tests on your onboarding flow.
Test everything from headlines, CTA to more advanced tests on your onboarding flow.
www.sparkpage.com
Слайд 39
It’s well documented that most of your users won’t convert, download
or signup for your free trial the first time around.
And if they do they don’t always stay engaged.
And if they do they don’t always stay engaged.
www.sparkpage.com
Слайд 40
Retargeting for apps not only is a great way to get
potential customers using your app.
You know they are interested so remind them that you are still there.
You know they are interested so remind them that you are still there.
www.sparkpage.com
Слайд 41Netflix gives users a 30-day free trial but not all of
those trials convert.
Using retargeting ads of TV shows on an offer can be a clever method of enticing that user back.
And seeing the value of their product.
Using retargeting ads of TV shows on an offer can be a clever method of enticing that user back.
And seeing the value of their product.
www.sparkpage.com
Слайд 43
AdRoll
Adroll allows you to retarget across multiple channels including Facebook, Twitter
and on multiple platforms.
You can track conversions, get detailed analytics and automate campaigns to get users converting.
You can track conversions, get detailed analytics and automate campaigns to get users converting.
www.sparkpage.com
Слайд 45
Growth automation takes time.
But…
Once implemented it will be the end of
tedious micromanaging and enable you to do more, grow faster and engage with the right audience.
www.sparkpage.com
Слайд 46
Start with one at a time .
And slowly incorporate these tools
into your marketing strategy.
And eventually you will have built a system that produces growth on a large scale.
And… give us a call - we’re glad to help.
And eventually you will have built a system that produces growth on a large scale.
And… give us a call - we’re glad to help.
www.sparkpage.com
Слайд 48
Sources:
http://blog.hootsuite.com/why-we-sent-a-single-tweet-44-times/?hootPostID=0a60aeb728b563ddb7b2514791fa1f38
http://socialmouths.com/blog/2014/11/25/email-automation/
https://blog.kissmetrics.com/app-store-optimization/
www.sparkpage.com
