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Deep Linking with Bitly The Authoritative Guide презентация
Содержание
- 1. Deep Linking with Bitly The Authoritative Guide
- 2. http://www.eventbrite.com/e/sunset-cocktails-and-free-live-jazz-tickets-301259074?aff=ehomecard com-eventbrite-attendee://event/301259074 The
- 3. The Science of the Mobile Deep Link
- 4. Deep Links Can be Used For Customer Experience Driving App Installs App Re-Engagement
- 5. How to Find Them… If
- 6. HERE’S HOW to FIND THOSE DEEP LINK TAGS:
- 7. Go to the Web Page & View the Source Code 1
- 8. Know What You’re Looking For
- 9. Search for Deep Link Tags 3
- 10. Shorten a Long URL & Configure
- 11. Customize Your Application (iOS)
- 12. http:/play.google.com/store/apps/details?id=com.eventbrite.attendee&hi=en Customize Your Application (Android)
- 13. Modify the Details 7 MODIFY APP
- 14. Finalize the Bitlink 8 ADD THE
- 15. Test It Out! 9 Join
- 16. Measuring the Analytics METRICS There are
- 17. Programmatic Deep Link Creation via API
- 18. QA Testing Send an
- 19. What’s Next? Once you’ve created a
- 20. WANT TO LEARN MORE? bitly.com Want
Слайд 2
http://www.eventbrite.com/e/sunset-cocktails-and-free-live-jazz-tickets-301259074?aff=ehomecard
com-eventbrite-attendee://event/301259074
The Science of the Mobile Deep Link
Mobile deep links bring
WEBLINK
MOBILE DEEP LINK
Слайд 3The Science of the Mobile Deep Link
SCHEME
Tells the phone which
app
URI
Tells what page to open within the app
com-eventbrite-attendee://event/301259074
Слайд 5
How to Find Them…
If the content on your app is
Слайд 8
Know What You’re Looking For
al:android:url
Example:
twitter:app:url:googleplay
Example:
android-app://
al:ios:url
Example:
twitter:app:url:iphone
Example:
N/A
2
Слайд 10Shorten a Long URL & Configure
the Mobile Deep Link
4
TO
Name Your App
Click “Select Application”
Click “Add Application”
Слайд 11Customize Your Application (iOS)
5
App Store ID: 48792229
http://itunes.apple.com/us/apple/eventbrite-local-events-fun/id487922291?mt=8
Enter the Application Label
Enter
Слайд 12
http:/play.google.com/store/apps/details?id=com.eventbrite.attendee&hi=en
Customize Your Application (Android)
6
App Store ID: com.eventbrite.attendee
Enter the Application Label
Enter
Слайд 13Modify the Details
7
MODIFY APP NAME
You can modify the App Name from
ENTER APP SCHEME
Enter the app scheme/name which was registered with the App Store - this is specific to each platform (iOS, Android, etc.)
PROMOTE INSTALLS
If you want Bitly to present the user who does not have the app install with an interstitial page driving the user to the App Store or the mobile web, check this box.
Слайд 14Finalize the Bitlink
8
ADD THE URI
A mobile deep link URI tells the
Слайд 15Test It Out!
9
Join us for a night of sunset cocktails and
NYC Invites
@nycinvites 9/8/15
Слайд 16Measuring the Analytics
METRICS
There are two separate graphs to track your deep
Opens - the times the app has been opened
Store Visits - the number of clicks the download app button
Mobile Web - the number of clicks to the mobile web link on the interstitial
CTR - sum of all interstitial actions/number of times the interstitial was viewed
10
Слайд 17Programmatic Deep Link Creation via API
BITLY API
Want to enable deep
To learn more, visit
bitly.is/DevResources
11
Слайд 18
QA Testing
Send an email with your Bitlink
Click the link on
Click the link across apps & on your desktop to make sure it goes to the right page
Post the link across social networks
Test the interstitial ad with a phone that doesn’t have the app installed
Слайд 19
What’s Next?
Once you’ve created a deep link, it’s time to start
With deep links,
you can customize the user experience to drive
installs and app re-engagement.
Слайд 20WANT TO LEARN MORE?
bitly.com
Want to learn more about deep linking implementation?
Sign
