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The Secret Sauce of High-Performance Recruitment Marketing презентация
Содержание
- 1. The Secret Sauce of High-Performance Recruitment Marketing
- 2. Presenters
- 3. About Brandon Hall Group A preeminent research
- 4. Now entering its 20th year, the Brandon
- 5. Participation is Encouraged!
- 6. What is Recruitment Marketing 5 Tenants of
- 7. Recruiters Under Pressure
- 8. Talent Acquisition Priorities for 2014
- 9. Poll Question #1 How are you enabling
- 10. Top priority for Highly Effective Hiring Organizations
- 11. How does one attract talent while still
- 12. What is Recruitment Marketing? Brandon Hall Group
- 13. Dispelling Misconceptions: What Recruitment Marketing is Not
- 14. 5 Tenets of High-Performance Recruitment Marketing
- 15. 5 Tenets of High-Performance Recruitment Marketing: Authenticity
- 16. 5 Tenets of High-Performance Recruitment Marketing: Engagement
- 17. 5 Tenets of High-Performance Recruitment Marketing: Cohesion
- 18. 5 Tenets of High-Performance Recruitment Marketing: Cohesion
- 19. Readily adaptable to meet changing needs, be
- 20. 5 Tenets of High-Performance Recruitment Marketing: Measurement
- 21. 5 Tenets of High-Performance Recruitment Marketing: Measurement
- 22. Poll Question #2 Which Tenets of High-Performance
- 23. Key Components of High Performance Marketing
- 24. Key Components of High Performance Marketing: Search
- 25. Key Components of High Performance Marketing: Search Engine Marketing
- 26. Social media marketing involves all activity and
- 27. Key Components of High Performance Marketing: Candidate
- 28. Key Components of High Performance Marketing: Candidate Relationship Management
- 29. Key Components of High Performance Marketing: Content
- 30. Key Components of High Performance Marketing: Content
- 31. Key Components of High Performance Marketing: Employer Brand Management
- 32. Key Components of High Performance Marketing: Employer Brand Management
- 33. Poll Question #3 Which components of recruitment
- 34. Tenets and Components: A Winning Combination for High Performance Recruitment Marketing
- 35. Recruitment Marketing at 1-800 Contacts
- 36. Where were we? Where are we today?
- 37. The Dilemma Retail
- 38. Wake Up Call If we’re an award
- 39. Invested in web real estate
- 40. Glassdoor Experience
- 41. What Next? Social Media Marketing Try
- 43. Why Employer Branding Matters
- 44. If you don’t manage your employer brand,
- 45. Helping People Find The Jobs & Companies
- 46. Employer Branding Job Advertising Data & Analytics About Glassdoor
- 47. The Results We See 2x
- 48. Questions?
- 49. Until Next Time! Take a peek at
Presenters
Слайд 3About Brandon Hall Group
A preeminent research based advisory and analyst firm
Established
in 1992
Nearly 200,000 subscribers
Over 10,000 clients globally
Memberships and Research
Nearly 200,000 subscribers
Over 10,000 clients globally
Memberships and Research
“Empowering Excellence in Organizations”
Слайд 4Now entering its 20th year, the Brandon Hall Group Excellence Awards
Program is the most prestigious awards program in the industry. Often times called the “Academy Awards” by Learning, Talent and Business Executives,
the program was one of the first of its kind in the learning industry.
The Brandon Hall Excellence in Technology Awards program recognizes the many technological advances made each year by solution providers in commercially-available tools and technologies for learning, talent management, sales and marketing.
the program was one of the first of its kind in the learning industry.
The Brandon Hall Excellence in Technology Awards program recognizes the many technological advances made each year by solution providers in commercially-available tools and technologies for learning, talent management, sales and marketing.
For more information about the categories, judging criteria and how to apply, please visit our website: http://go.brandonhall.com/Excellence_Awards_Home
You can also contact us at: awards@brandonhall.com
or call Rachel Cooke at (954) 732-9076
Слайд 5Participation is Encouraged!
Type in your question here
Asking Questions and Making Comments
During
Session
Type your questions into the question box
After Session
Email: success@brandonhall.com
Website: www.brandonhall.com
Phone: (561) 306-3576
Type your questions into the question box
After Session
Email: success@brandonhall.com
Website: www.brandonhall.com
Phone: (561) 306-3576
PRESENTATION IS RECORDED – PLAYBACK AND SLIDES
WILL BE SENT TO ALL ATTENDEES AFTER THE WEBINAR
Follow us!
@BrandonHallGrp
Слайд 6What is Recruitment Marketing
5 Tenants of High-Performance Recruitment Marketing
How 1-800 Contacts
Developed their Recruitment Marketing Strategy
What We Know About Today’s Candidates
How to Use Glassdoor to Develop an Employer Brand
What We Know About Today’s Candidates
How to Use Glassdoor to Develop an Employer Brand
Agenda
Слайд 9Poll Question #1
How are you enabling better hiring in 2014?
Strengthening Employer
Brand
Improving Candidate Experience
Optimizing Sourcing Spend
Reducing Cost Per Hire & Time to Fill
Investing in New Technology
Planning for Talent Needs in Advance
Improving Candidate Experience
Optimizing Sourcing Spend
Reducing Cost Per Hire & Time to Fill
Investing in New Technology
Planning for Talent Needs in Advance
Слайд 10Top priority for Highly Effective Hiring Organizations (HEOs) is strengthening employer
brand
Attracting more talent is #3 priority for HEOs
60% of HEOs plan for talent needs at least quarterly
Attracting more talent is #3 priority for HEOs
60% of HEOs plan for talent needs at least quarterly
Pressing Question: How do you enable better hiring?
Слайд 11How does one attract talent while still delivering on day-to-day responsibilities?
What
is recruitment marketing and how can it impact our ability to hire better talent?
Pressing Question: How do you enable better hiring?
Available for purchase in Brandon Hall Group’s online store
Слайд 12What is Recruitment Marketing?
Brandon Hall Group defines Recruitment Marketing as:
All activities
and strategies aimed at building and maintaining employer brand; Efforts to extend reach and exposure of career opportunities; and All management of messaging and advertising of talent acquisition efforts.
Слайд 19Readily adaptable to meet changing needs, be it targeted sourcing or
rapid growth.
Built on the more elementary aspects of your employee value proposition and company culture.
Built on the more elementary aspects of your employee value proposition and company culture.
5 Tenets of High-Performance Recruitment Marketing: Agility
Слайд 215 Tenets of High-Performance Recruitment Marketing: Measurement
Return on investment for each
initiative –
Breakdown of performance for each sourcing channel
Changes in web traffic
Changes in other key metrics – including cost-per- hire, time-to-hire, and quality of hires
Breakdown of performance for each sourcing channel
Changes in web traffic
Changes in other key metrics – including cost-per- hire, time-to-hire, and quality of hires
Слайд 22Poll Question #2
Which Tenets of High-Performance Recruitment Marketing are You Focused
On?
Authenticity
Engagement
Cohesion
Agility
Measurement
Authenticity
Engagement
Cohesion
Agility
Measurement
Слайд 24Key Components of High Performance Marketing: Search Engine Marketing
In Talent Acquisition:
SEM
drives search traffic to your careers portal
SEM increases visibility of open jobs and employer brand
SEM increases visibility of open jobs and employer brand
Слайд 26Social media marketing involves all activity and efforts to grow and
engage a community of candidates across various social channels.
Key Components of High Performance Marketing: Social Media Marketing
Слайд 27Key Components of High Performance Marketing: Candidate Relationship Management
CRM is the
practice of managing interactions with present, past, and future candidates
Serves as safety net, talent pipeline, and communications platform
Serves as safety net, talent pipeline, and communications platform
Слайд 29Key Components of High Performance Marketing: Content Marketing
Consumer content marketing leverages
the creation and sharing of media (news articles, viral videos, topical research, infographics, photos, etc.) in order to inspire new business.
Слайд 30Key Components of High Performance Marketing: Content Marketing
Content marketing initiatives for
talent acquisition engage candidates by piquing their interest, and inspiring them to apply for or share your open jobs.
Слайд 33Poll Question #3
Which components of recruitment marketing are you using for
talent acquisition?
Search Engine Marketing
Social Media Marketing
Candidate Relationship Management
Content Marketing
Employer Brand Management
Search Engine Marketing
Social Media Marketing
Candidate Relationship Management
Content Marketing
Employer Brand Management
Слайд 37
The Dilemma
Retail organization dependent upon
web revenue
Where does “Careers” fit?
Recruiting has
never
been a challenge
Award winning organization
Strong history of employee referrals
History of more traditional job posting
Award winning organization
Strong history of employee referrals
History of more traditional job posting
Слайд 38Wake Up Call
If we’re an award winning company with an amazing
culture, how do we make sure that an active or passive candidate knows the truth?!
Tighter recruiting market for certain talent
Almost all job searchers are online
Absence of adequate information online
Слайд 39
Invested in web real estate to fortify our story
Spent time on
the presentation of 1-800
Text
Images
Strategic locations
Measured and tested results of various sites
Increased investments when successful
Continue to test new messaging opportunities
Text
Images
Strategic locations
Measured and tested results of various sites
Increased investments when successful
Continue to test new messaging opportunities
How 1-800 Responded
Слайд 41
What Next?
Social Media Marketing
Try new SM products
Expand exposure through current SM
outlets
Brand Management
Segmenting our messages to
more targeted audiences
Make sure that 1-800’s greatest selling points are very visible
Relevant, fun, illustrative
Metrics
Track everything!
Слайд 45Helping People Find The Jobs & Companies They Love!
has become the
most
trusted and transparent
place for today’s candidates
to search for jobs and research companies
trusted and transparent
place for today’s candidates
to search for jobs and research companies
Member growth over 5 yrs
48%
of job seekers
use Glassdoor
(Software Advice, Jan 2014)
Слайд 47
The Results We See
2x better applicant quality
vs traditional job boards
30%
lower cost-per-hire
than other recruitment channels
than other recruitment channels
3x more influence
over candidates’ decisions
Слайд 49Until Next Time!
Take a peek at our upcoming webinars…
Visit www.brandonhall.com &
Click on Events > Webinars
